Welcome to the International Professional Development (IPD) presentation series of learning Project Management. This is about learning Stakeholder Engagement. International Professional Development (IPD) focuses on training engineering, and technology professionals motivated to career, professional and personal growth through continuous learning. IPD training programs help its students increase their knowledge, skills, and competencies. IPD training provides explicit information to engineering and technology professionals who wish to migrate and develop new careers abroad. Knowledge gained through our programs helps increase their ability to bring at par with the international level. IPD focus is on the knowledge areas in demand universally and can help engineering professionals mobility. International Professional Development training plans are common to various engineering disciplines like Project Management, Communications, Public Infrastructure Asset Management, Construction, Contract Administration, Communication, Ethics and Professional Responsibility, and engineering software. CONNECT with International Professional Development (IPD):➤ Visit IPD Website: https://www.theipdtraining.com Join IPD on Facebook: https://www.facebook.com/theipdtraining Join IPD on Twitter: https://twitter.com/IpdTraining Join IPD on Instagram: https://www.youtube.com/watch?v=sCOiD... Watch IPD on YouTube: https://www.youtube.com/watch?v=sCOiD... Email Us: theipd.training@gmail.com One of the primary purposes of project management is to satisfy stakeholders. Actively engaging stakeholders increases the likelihood of the success of a project. This video will learn a five-step approach to understanding and actively engaging stakeholders. It will help maximize stakeholder buy-in towards project success: The process involves; stakeholders identification, analysis, classification, plan engagement and review and monitoring the plan.

2. STAKEHOLDER ENGAGEMENT
IN 5 STEPS
INTREST
Opportunity or
Threat
STAKEHOLDER
Impact
CHANGE
What is happening
STAKE
Involvement

3. CLASSIFY STAKEHOLDER
REVIEW AND MONITOR ENGAGEMENT PLAN
IDENTIFY STAKEHOLDER
PLAN STAKEHOLDER ENGAGEMENT
ANALYZE STAKEHOLDER
Step
4
Step
5
Step
2
Step
1
Step
3
STAKEHOLDER ENGAGEMENT
IN 5 STEPS

4. 1. IDENTIFY
STAKEHOLDERS
Who Are Stakeholder?
INFLUENCE ON PROJECT
ELEMENT 05
IMPACTED BY THE PROJECT
ELEMENT 03
ACTIVELY INVOLVED
ACTIVELY INVOLVD
Any Person or
organization who can
be positively or
negatively impacted
by, or cause an impact
on the action of a
company (Freeman,
1984)

5. 1. IDENTIFY STAKEHOLDER
Think of People Who………
Supportive – Elevate the
Project
Voice – Manage Opinion
Lead and make Decisions
Interested - Know about
Project
Ability to Influence the
project
Affected by the Project +ve/-
ve
End Users - Beneficiary
Oppose - Slow Down the
Progress

6. 1. IDENTIFY STAKEHOLDER
Internal v/s External
EXTERNAL
INTERNAL
Employee Customers
Project Team
Organization
Creditors
Competitors
Suppliers Lobbying groups
Sub-Contractors
Regulatory
Agencies
Professional
Organizations
Media
Partners
Citizens/Society
Service Providers
Neighbours
Industry
Associations

7. 2. ANALYZE
STAKEHOLDER
EXPECTATIONS
What are their expectations , with project and outcomes
WHAT THEY REQUIRE
What is their demand , requirements and preferences
LEVEL OF INFLUENCE
What level of influence and to what degree can help,
or oppose. How Important they are.
media sites provide specific
INTREST
To What degree Affected or not-affected and what level
of interest or concern the have?
ANTICIPATE CONSEQUENCES
Anticipate Risks, consequence.

8. 2. ANALYZE STAKEHOLDER
What Action Expected? Influence
Provide Support
Completion
Demand Change
Enhancements/
Removals
Identify Faults
Complain
Cause Delays
Approvals
Control Resources
Affect Project/
Change Opinion
Media

9. 3. CLASSIFY STAKEHOLDER
BASED ON INTREST AND INFLUENCE
UNAWARE
Due to the fact
that mobile
RESISTANT
Due to the fact
that mobile
NEUTRAL
Due to the fact
that mobile
SUPPORTED
Due to the fact
that mobile
LEADING
Due to the fact
that mobile
Categories into Internal, External, Primary (Key),and Secondary Stakeholder

10. 4. PLAN
ENGAGEMENT
Stakeholder Register
IDENTIFICATION
ID, Name, Location,
Role etc.
ASSESSMENT
Facts/Interests,
Expectations,
CLASSIFICATION
Internal/External.
Primary (Key),/Secondary
IMPACT/
INFLUENCE
Degree of Influence
Engagement
Strategy
How to
Engage
Stakeholder Facts/Interest
/Expectations/
Demands
Classification
InternaléExte
rnal
Impact
éInfluence
Engagement
Strategy
Stakeholder-1
Stakeholder-2
Stakeholder-3
Stakeholder-4

11. Engage at Appropriate Time
Resolve Identified
Issues
Become Aware Project
Outcome
Recognize Issues &
Requirements
Appreciate Involvement -
Trust
Communicate Project
Goals
4. PLAN
ENGAGEMENT
Guiding Principles
Relate-Organization
Objectives
Engage–Effective
Communication

12. Engagement Assessment Matrix – Current v/s Desired State
4. PLAN
ENGAGEMENT
Stakeholder Unaware Resistant Neutral Supportive Leading
Stakeholder
1
C
Stakeholder
2
C
Stakeholder
3
D,C
Stakeholder
4
C
C = Current engagement level D = Desired engagement level

13. Power – Interest Grid
4. PLAN
ENGAGEMENT
Keep Satisfied
Decision Making Authority
Lack active engagement
Ensure Needs Met
Keep Informed
Keep Informed
Impacted by Project
Little Influence
High Expectations
Seek their opinion
Keep Updated
Monitor
Not Significantly Involved
Not Ignored
Monitor
Periodic Updates
Engage Closely
Significant Decision Making
Authority
Great Impact
Engage Closely
Regular Updates
Personal Contact
Power
High
LOW
High
Interest

14. 5. REVIEW AND MONITOR ENGAGEMENT PLAN
YOUR GREAT SUBTITLE
Review List
Addition/
Deletion
Change
Stakeholder
Engagement
Matrix
Modifications
Engagement
Strategies
Review
Communication
Strategies

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