1. HOW TO WRITE THE IMPACT
SECTIONS OF A HORIZON 2020
PROPOSAL

2. Introduce yourself via chat:
Name and expertise or discipline
For example:
Hi everyone, I’m Mark Reed from Newcastle University
OR
Mark Reed – I do research on environmental governance at Newcastle
University
While people arrive…
Comment
in chat

3.  E-handout pack
 PDF of book
 Successful/failed bid
sections (download
and scan during
session)
 Note: this session is
being recorded
Question:Let’s get started

4. Raise a foot to the camera, look at what
everyone else is wearing and write in chat:
Digital icebreaker
Who would you like
to swap shoes,
socks or slippers
with?
Describe the footwear you
noticed, rather than the
person’s name
Comment
in chat

5.  Thinking tools
 Proposal writing tools
 Break out groups to
discuss
successful/failed
proposals
 Masterclass
Question:Plan

6. 5 WAYS
to Fast Track your
Research Impact
Thinkingt
ools

7. Question:What is impact?
benefit

8. Question:What is impact?
Who benefits?

9. The good that
researchers do
in the worldReed (The Research Impact Handbook)
“Demonstrable benefits to individuals, groups,
organisations and society (including human and non-
human entities in the present and future) that are
causally linked (necessarily or sufficiently) to
research.”
Reed et al. (under review) Research Policy
Question:What is impact?

10. The good that
researchers do
in the world
Question:Types of policy impact
Which one of the
following is not a type
of impact, based on
this definition:
• Economic
• Environmental
• Social
• Technological
• Health/wellbeing
• Cultural
Vote
now

11. The good that
researchers do
in the world
Question:What is impact?
What interim/initial
impacts might you
see on the
pathway to
impact?
For example:
• Increased
awareness or
understanding of
an issue…
Comment
in chat

12. Capacity building
Understanding and awareness
Attitudinal
Other forms of decision-making and behaviour change impacts
Policy
Health and wellbeing Economic
Cultural
Other social
Environmental

15.  Attribution is the causal link between claimed
impacts and underpinning research
 Significance is the degree to which the impact
has enriched, influence, informed or changed
policies, practices, products, opportunities or
perceptions of individuals, communities or
organisations
 Reach is the extent and diversity of the
communities, environments, individuals,
organisations or any other beneficiaries that may
have been impacted by the research
Evaluating ImpactEvaluating Impact

16. The heart of the impact agenda in…

17. Empathy

18. 5 WAYS
to Fast Track your
Research Impact
Proposal
writing tools

19. Who has a stake in my research?
1. Who might benefit from the
impacts in the call? Reach
out to key groups early
2. What are their interests and
needs? Co-produce
additional impact goals
3. How will you enable each
identified group to benefit
from each impact goal? Link
activities to impact goals
and beneficiaries
Tools

20. See my blog for advance stakeholder analysis methods:
https://www.fasttrackimpact.com/blog
Who has a stake in my research?Stakeholder analysis

21. Who has a stake in my research?
1. Who is interested (or not)?
2. Who has influence (to facilitate or block
impact)?
3. Who is impacted (positively or negatively)?
Why?
Stakeholder analysis: 3i’s

23. See a worked example on my vlog: https://www.fasttrackimpact.com/vlog
Who has a stake in my research?Impact planning

26. Who has a stake in my research?
1. Move to your break-out
room
2. Individually scan/read the
two bids
3. Join the discussion when
you are ready
Which is the successful bid and
why?
No cheating – don’t Google the
project acronyms!
What does success look like?

27. Who has a stake in my research?
Which bid was successful?
1. SWEET
2. AgriKOOLture
What does success look like?
Vote
now

28. Who has a stake in my research?
What good practice features did
you find in both bids?
What does success look like?
Comment
in chat

29.  Ensure your project will meet each of the
“expected impacts” (but don’t stop there)
 Link to expected impacts throughout the
proposal, not just in impact sections, and
link impacts to research
 Make your impacts measurable (e.g. via
indicators)
 Take home messages…
Evaluating ImpactKey points

30. Read and discuss
Impact goals
Specificity = credibility
Beneficiaries
Activities
Impact 1
Impact 2
Impact 3
Beneficiary group 1
Beneficiary group 2
Activity 1 Activity 2 Activity 3 Activity 4
Beneficiary group 3 ?
Activity 5?
Impact 4
Activity 4
Problem statement

31. Read and discussSpecificity = credibility
Impact goals Beneficiaries
Activities
Problem statement

33. Read and discussMore online courses
www.fasttrackimpact.com/training-courses

34. New resources in your inbox
www.fasttrackimpact.com/contact

35. www.fasttrackimpact.com
@fasttrackimpact