1. David Floersch
Target Corporation – Store Design and Development – Store Planning

2. Mobile POS Cart
• Mobile Checklane Solution for High Volume Stores
• Wi-Fi Connectivity and Onboard Power
• Compact 20” x 32” Size Incorporates All Amenities of a Full Size Check Lane
• 3/32” Metallic Kydex with MDF Core and Curved Painted Steel

3. Target Liquor Store
• Unique Checklane Configuration with Solid Surface Tops
• Heavy Tube Steel Shelving With Walnut Wood Finish
• Clear Coated Gondolas with Raw Pegboard

4. Grocery Fixture Solutions
• Custom Hanging 2 Liter Soda Fixture
• Adjustable and Reconfigurable Dry Grocery Tables

5. Target Express Queuing Merchandising
• Custom Design for Target with Acrylic Back
• 3’ POG Presentation to Align with Merchant Requirements

6. Water Enhancers Shelf
• Cross Merchandising of Small Items in Bulk Category
• Small Footprint with 20 SKUs
• Mounts to a 33” deep Shelf

7. Mobile Push Fixture & Interactive Shopping
• Mobile for Ease of Placement on Sales Floor
• Flexible Presentations
• On-board Storage for Custom Accessories
• 4 Screen Interactive Shopping with Tablets for Kids

8. Asset Protection SpiderWrap Solution
• Secure and Interactive Presentation
• Retractable Cables for Clean Appearance
• Adapted to Multiple Gondola Systems

9. Illuminated Merchandise and Unique Checklane Design
• Solid Surface Top
• Edge Lit Acrylic Logo
• Illuminated Merchandise Incorporated into the Lane

10. All Plastic Shopping Cart
• Combined Polycarbonate, HDPE and Glass Filled Nylon to Create the All Plastic Shopping Cart
• Plastic Design Allows Future Checkout Experience Utilizing RFID
• Unique Changeable Base Frame to Enable Multiple Versions of Vertical Cart Transportation
• 100% Repairable Cart

11. Order Online – Pick-Up In Store & Digital Messaging
• iPad for Team Member Support of In Store Pick-up
• Digital Messaging
• iPads for Gift Registry and Endless Aisle Shopping

12. Online Order Fulfillment Station at Guest Service
• High Gloss RTF Doors
• Adjustable Storage Configurations
• Gondola System Design

13. Architectural Wall Enhancement
• High Gloss RTF Panels Combined with Kydex Panels
• Imbedded Digital Messaging
• Replaceable Panels and Stainless Steel Guards

14. iPad Gift Registry
• iPads for Gift Registry
• Imbedded Printer
• Endless Aisle Selections

15. Digital Experiences in Electronics
• Apple Branded Interactive Solutions
• LED Illuminated Graphics
• Secure and Interactive Camera Fixture

16. Digital Welcome Wall
• Captivating 4 Screen Digital Messaging
• Freestanding Stainless Steel Enclosure
• Localized Messaging

17. iPads and Digital Messaging in Baby
• iPads for Baby Registry
• Imbedded Printer
• Endless Aisle Selections
• Engaging Digital Messaging

18. New Aesthetic Baskets
• Created One Basket/Divider Design Across All Adjacencies
• Unique Sloped Design in Six Sizes
• Injected Molded Snap-in Dividers
• Developed Satin Chrome Plating Finish to Simulate Brushed Aluminum

19. 2012 Checklane
• 3/32” Metallic Kydex with MDF Core
• 3/16” Metallic Kydex Vacuum Formed Bumpers Over Steel Frame
• 1/4” Back Painted Glass Branding
• Design Adaptable for Multiple Checklane Configurations
• Field Replaceable Bumper System

20. Front of Store
• Unique RTF Fabrication to Utilize Two Materials
• Rigid Steel Frame Construction to Support High Loads
• Obscured Rear Storage to Support On-board Accessories

21. Electronics Reinvention
• Ceiling Hung Printed Scrim
• LED Backlit Graphics
• Illuminated Showcases and Guest Counter

22. Video Game Browser
• Browser Experience for Guests that Met Asset Protection’s Requirements
• Waterfall Presentation Including Stock Storage
• Attaches to Multiple Gondola Shelving Systems

23. City Target Mini Assistance Center
• High Gloss RTF with MDF Core
• Painted Steel to Match

24. Target Mobile In Store - Canada
• Color Through Laminates to Provide Clean Cabinet Lines
• Individual Pull Boxes for Phone Models
• Thin Line LED Graphic Boxes

25. Rolling Flexible Apparel Divider Wall
• Hang and Fold Capabilities with Open Sight Lines
• Adjustable/Replaceable Back Panels
• Gondola System Design

26. New Apparel and Accessories Fixtures
• Created a Titanium Paint Finish to Match a Titanium Plating
• Incorporated a Custom Design RTF Pattern for Shaped MDF Tops
• Unique Table Top Puck Design Allows Multiple Placements of Table Top Fixtures or Marketing

27. Target Optical
2009 Prototype 2012 Prototype
• Developed Desks with Post-Formable Laminates to Create Softer Lines
• Created a Moveable Display Shelf with P95 Acrylic Shelves
• Round and Stackable Injection Molded Eyeglass Displayer