2. AMAZON
What types of things had you missed before?
ā¢ The external environment
ā¢ Climate and atmosphere inside and
outside of the store.
ā¢ Surroundings such as; trees, other
buildings, types of vehicles.
ā¢ Diversity in ethnic/racial groups, quantity
of each respectively.
What were your biggest surprises?
ā¢ Prices, how much cheaper products were
at Amazon compared to other major
retailers.
ā¢ Vastness of inventory, an all-in-one shop.
ā¢ The ability to have your purchases
delivered via drone!
Are there opportunities you never noticed
before?
ā¢ Absolutely, ranging from having a more
open, abstract mindset to thinking further
5. KOHLS
What types of things had you missed
before?
ā¢ Low product variation from store to
store
ā¢ Very similar layout across stores
nationally
ā¢ Facilitates to a wide variety of
customers, drawing in very diverse
crowds.
What were your biggest surprises?
ā¢ Slightly high prices, can find same
products for cheaper elsewhere.
ā¢ Cleanliness of the store, inside and
out.
ā¢ Limited number of checkout points
and registers.
Are there opportunities you never
noticed before?
ā¢ Better marketing and advertisement
schema
ā¢ Alternate product lines
7. What types of things had you missed before?
ā¢ The increased volume in produce, particularly in organic.
ā¢ Constant enhancements and rearrangements within the store.
ā¢ Times of day that are busiest vs times that are not.
ā¢ Amount of carts left in the parking lots, not inside a cart rack, lack of effort on
customer side to put cart away.
What were your biggest surprises?
ā¢ The lack of management, only see a floor manager 1 out of 10 times shopping at
the same store.
ā¢ Undercover āsecret shoppersā are very obvious, not as hidden as they should be.
ā¢ Friendliness of employees in Arizona compared to Eastern States.
Are there opportunities you never noticed before?
ā¢ Yes, starting by installing more cart racks so customers have more opportunities to
put their carts away.
ā¢ Better automation for self-checkout to increase efficiency.
FRYāS
9. What types of things had you missed before?
ā¢ Differences in home products displayed from store to store.
ā¢ Diversified culture of shoppers.
ā¢ Competitive prices, very reasonable, would like to see more price matching.
What were your biggest surprises?
ā¢ Willingness of employees to help and offer their services.
ā¢ Availability of products, both on hand and at the warehouse.
ā¢ Shopper tracking, detailed analytics, ability to see level 3 customer data.
Are there opportunities you never noticed before?
ā¢ Automation software to checkout as you go.
ā¢ Deployment of more security cameras/mechanisms for increased security and visability.
ā¢ Introduce customer product plans and custom builds.
LOWES
11. What types of things had you missed before?
ā¢ Variety in inventory, especially when compared to other major outlets and chain
providers.
ā¢ Customer friendly environment, willingness to approach and interact.
ā¢ Level of expertise of staff, ability to provide solutions to complex problems.
What were your biggest surprises?
ā¢ Variations in store layout, not as common amongst stores as I first thought.
ā¢ Presence of managerial staff.
ā¢ Density of security mechanisms and mitigation prevention tools.
Are there opportunities you never noticed before?
ā¢ Scan as you go automation software.
ā¢ Better professional services solutions and delivery teams.
ā¢ Design and build workshops, a lot for proper planning for all project sizes.
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