Intro slides from the MIT Enterprise Forum of Cambridge event on October 13, 2016: The Intelligent Integrated Store: An IoT Event

1. © ChainLink Research 2016; All Rights Reserved Slide 1
Welcome to
Lead Sponsor: Sponsor:
Panel Session—October 13, 2016
Hosted By:
THE INTELLIGENT INTEGRATED STORE

2. © ChainLink Research 2016; All Rights Reserved Slide 2
Agenda/Panelists
• Moderator: Bill McBeath, Chief Research Officer, ChainLink Research
• Susan Flake, Director of RFID Bus. Dev., Zebra Technologies
• Jonathan Aitken, IT Director, lululemon athletica (via Skype)
• Beth Rick, Director, Customer Portfolio Transformation, DSW
• Vibhu Norby, Co-Founder, CEO, b8ta
• Q&A

3. © ChainLink Research 2016; All Rights Reserved Slide 3
Brick and Mortar Retail Disrupted
• Etailers pose existential threat
• Blurring of formats and competition
– Walmart, Costco largest grocers
• Suppliers as competitors
• Power to the consumer
• Omni-present omni-channel
• Fulfillment wars
• The instrumented store
• Big data and analytics
• Reinventing & reimagining the role of the store

4. © ChainLink Research 2016; All Rights Reserved Slide 4
Mini-warehouse/
Fulfillment
Center
Returns
Processing
Center
Supplier granular
remote visibility
into Store
Portal into
customer
behavior
Themed,
interactive
customer
experience
center
Showroom—
try before you
buy
Reinventing the Store
Social center—
meet and hang
out with
friends
Store
within a
store
Virtual
shopping
wall
Augmented
Reality
3D body
scanner for
perfect
custom fit
clothing and
shoes
Pop-up
stores
In-store
dining
In store Wi-Fi
and
workspaces
Pickup
online
orders

5. © ChainLink Research 2016; All Rights Reserved Slide 5
The Instrumented Store
Video
(Security/LP)
POS
(Finance
and
Inventory)
Barcode
(Inventory
Management)
RFID
(Inventory
Management)
EAS
(Security/LP)
BLE
(Marketing)
Kiosk
(Marketing)
Traffic Counter
(Store Operations)
Wi-Fi
(Store Ops,
Marketing)
Mobile/
Cellular
(Marketing,
Store Ops)

6. © ChainLink Research 2016; All Rights Reserved Slide 6
Siloed Store  Integrated Store
Video
(Security/LP)
POS
(Finance
and
Inventory)
Barcode
(Inventory
Management)
RFID
(Inventory
Management)
EAS
(Security/LP)
BLE
(Marketing)
Kiosk
(Marketing)
Traffic Counter
(Store Operations)
Wi-Fi
(Store Ops,
Marketing)
Mobile/
Cellular
(Marketing,
Store Ops)

7. © ChainLink Research 2016; All Rights Reserved Slide 7
Q&A
• Susan Flake, Director of RFID Bus. Dev., Zebra Technologies
• Jonathan Aitken, IT Director, lululemon athletica (via Skype)
• Beth Rick, Director, Customer Portfolio Transformation, DSW
• Vibhu Norby, Co-Founder, CEO, b8ta
• Moderator: Bill McBeath, Chief Research Officer, ChainLink Research
Lead
Sponsor:
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