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Rise of Cognitive Machines
Mac Devine
VP, IBM Fellow
Strategic Customer Success
IBM Watson & Cloud

	 wdevine@us.ibm.com

...
Digital Winners
Physical and Digital worlds are colliding…
Digital Disruption is already here
75 BillionConnected devices by 2020
40 ZBData Collected by 2020
90%Data not used
$3.6T
...
We are here
2016
Can you handle that?
The Data Explosion
Smart Scales:
Track health in
outpatients
Connected car:
Tracks location, status of
car parts
Mobile:
Mobile payments
Heat...
The Perfect Storm: The Problem
7
Recipe for Disaster
60% Loses Value in ms
Data Never Used
Developer Business
Number of
De...
Predictable Future =

Better Business Outcomes
Discover ActPredict
Traditional
Processing
Decision Speed
Analytics
Complexity
Low High
Low
High
Human decisions Automated decisions
Week(s)
C...
Current
Service Delivery
Centrally controlled & delivered
NextGen Service
Delivery
Peer to Peer, Decentralized
Surthrival Approach
11
Cognitive Systems, Like Watson…
Understand
Reason
Learn
Interact
Make Insightful Decisions
Locating Knowledge
Pattern Identification
Natural Language
Machine Learning
Eliminate Bias
Endless Capacity
Common Sense
M...
Becoming a cognitive business
Data Ingestion - Integration - Governance
Data & Analytics PlatformCloud Security Mobile Soc...
The benefits of cognitive
Elevated expertise.
Deeper human
engagement.
Intelligent
exploration
and discovery.
Cognitive pr...
Influencing the future!!!
Discover ActPredict
Smart City Initiative – Seaside, FL
Real-time observations
from 

the aircraft
Translate obs into
predicted areas of flight
risk
Reroute planes to
avoid sever...
Insurance: Hail Alerts
Precise, hyper-local
forecasts
Hail detected in 

next 30 minutes
Text/Mobile Alerts
52% 

Avoided ...
Short-term, high
resolution accuracy
Translate forecast into
prediction of
electricity demand
Source generation 

of energ...
University of Tokyo
Treatments
Baylor University
Discovery
Medtronic
Diabetes
Watson Health
Backup
23
Vehicle
Environment
Infrastructure
Guest
IOT PLATFORM
Vehicle
Services Mobility
Services
Commerce
Services
360º View
Mo...
Build your own
cognitive
applications
Deploy a
cognitive solution
Transform your
organization into a
cognitive business
Bu...
Marchesa – Cognitive Fashion
Mac Devine, VP & CTO, Emerging Technology & Advanced Innovation, IBM Cloud Division
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Mac Devine, VP & CTO, Emerging Technology & Advanced Innovation, IBM Cloud Division

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MIT Enterprise Forum of Cambridge Connected Things 2017 keynote speaker: Mac Devine, VP & CTO, Emerging Technology & Advanced Innovation, IBM Cloud Division

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Mac Devine, VP & CTO, Emerging Technology & Advanced Innovation, IBM Cloud Division

  1. 1. Rise of Cognitive Machines Mac Devine VP, IBM Fellow Strategic Customer Success IBM Watson & Cloud
 wdevine@us.ibm.com
 @mac_devine
  2. 2. Digital Winners
  3. 3. Physical and Digital worlds are colliding…
  4. 4. Digital Disruption is already here 75 BillionConnected devices by 2020 40 ZBData Collected by 2020 90%Data not used $3.6T Economic Impact 60%Loses value in ms
  5. 5. We are here 2016 Can you handle that? The Data Explosion
  6. 6. Smart Scales: Track health in outpatients Connected car: Tracks location, status of car parts Mobile: Mobile payments Heating and Air Conditioning: Maximum efficiency using weather predictions and remote control Building Security: Facial recognition, remote notification Smart Deliveries: Track parcel Monitor and open garage door remotely on arrival Smart Meter: Track and control usage Vending Machine: Stock reporting, temperature, shelf life HealthCare: Monitor patients at home Container Tracking: End to end tracking, prevent tampering “Always Connected” Enterprise C o m p o s a b l B u s i n e s s T h e e Cloud Mobile Social Big Data
  7. 7. The Perfect Storm: The Problem 7 Recipe for Disaster 60% Loses Value in ms Data Never Used Developer Business Number of Devices Amount of Data Geographical Distribution • Billions of Devices • Data Onslaught • Borderless Networks • Security • Privacy • Data Insights Zettabytes of data by 2020 4075 Billion connected devices by 2020 90% $3.6 T Economic Impact
  8. 8. Predictable Future =
 Better Business Outcomes Discover ActPredict
  9. 9. Traditional Processing Decision Speed Analytics Complexity Low High Low High Human decisions Automated decisions Week(s) Cognitive Decisions Day(s) Hour(s) Sec(s) msecMin(s) Complex Event Processing Streaming Analytics Undiscovered territory (Cognitive Decisions)
  10. 10. Current Service Delivery Centrally controlled & delivered NextGen Service Delivery Peer to Peer, Decentralized
  11. 11. Surthrival Approach 11
  12. 12. Cognitive Systems, Like Watson… Understand Reason Learn Interact Make Insightful Decisions
  13. 13. Locating Knowledge Pattern Identification Natural Language Machine Learning Eliminate Bias Endless Capacity Common Sense Morals Imagination Compassion Abstraction Dilemmas Dreaming Generalization Cognitive Excellence Human Excellence Amplify Human Intelligence Love & War!!! Business Intelligence Subjective Decisions Objective Decisions
  14. 14. Becoming a cognitive business Data Ingestion - Integration - Governance Data & Analytics PlatformCloud Security Mobile Social Cognitive Systems Descriptive Analytics Predictive Analytics A culture that infuses insight into every action, interaction or decision
  15. 15. The benefits of cognitive Elevated expertise. Deeper human engagement. Intelligent exploration and discovery. Cognitive products and services. Cognitive processes & operations.
  16. 16. Influencing the future!!! Discover ActPredict
  17. 17. Smart City Initiative – Seaside, FL
  18. 18. Real-time observations from 
 the aircraft Translate obs into predicted areas of flight risk Reroute planes to avoid severe flight hazards Aviation: Turbulence Alerts 50% 
 Reduction in maintenance downtime
  19. 19. Insurance: Hail Alerts Precise, hyper-local forecasts Hail detected in 
 next 30 minutes Text/Mobile Alerts 52% 
 Avoided claims savings
  20. 20. Short-term, high resolution accuracy Translate forecast into prediction of electricity demand Source generation 
 of energy to meet demand vs. procuring at higher cost Energy/Utility: Load Forecast $3M 
 Operating cost savings
  21. 21. University of Tokyo Treatments Baylor University Discovery Medtronic Diabetes Watson Health
  22. 22. Backup
  23. 23. 23 Vehicle Environment Infrastructure Guest IOT PLATFORM Vehicle Services Mobility Services Commerce Services 360º View Mobility Operator Services NETWORK & COMMS DATA ANALYSIS & COGNITIVE SERVICES DATA STREAMS Guest Innovate from Edge to Core
  24. 24. Build your own cognitive applications Deploy a cognitive solution Transform your organization into a cognitive business Build some (Cognitive) sense into your apps
  25. 25. Marchesa – Cognitive Fashion

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