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#ConnectedThings2017
Connected Retail:
Running the Store With IoT
#ConnectedThings2017
SILVER SPONSOR
#ConnectedThings2017
BRONZE SPONSORS
#ConnectedThings2017
Connected Retail: Running the Store with IoT
Jumbi Edulbehram
Regional President,
Americas
Oncam
Kayn...
#ConnectedThings2017
Bill McBeath
Chief Research Officer
ChainLink Research
© ChainLink Research 2017; All Rights Reserved Slide 6
Source: U.S. Dept. of Comm
Online Sales as a Percent of Total US Re...
© ChainLink Research 2017; All Rights Reserved Slide 7
Showro
om
Fulfillme
nt
Center
Store
Intellige
Experie
nce
Reinventi...
© ChainLink Research 2017; All Rights Reserved Slide 8
The Instrumented Store
Video
(Security/LP)
POS
(Financ
e and
Invent...
© ChainLink Research 2017; All Rights Reserved Slide 9
Siloed Store  Integrated Store
Video
(Security/LP)
POS
(Financ
e a...
© ChainLink Research 2017; All Rights Reserved Slide 10
IoT in Retail Examples
• Checkout-less shopping (Amazon Go)
• Show...
#ConnectedThings2017
Sanjay Manandhar
Founder& President
Aerva
March 2017
MIT Connected Things
Sanjay Manandhar, Founder/CEO
Aerva, Inc.
manandhar@alum.mit.edu
13
High Scale Retail Network
• 2500 cooler door
displays
• Retail IoT with multiple
sensors (temp, door
open/close, produc...
14
Founded 2005, by MIT-alum in Cambridge, MA
Modern cloud-based architecture designed to
manage any digital endpoint anywher...
#ConnectedThings2017
Kaynam Hedayat
VP Product Mgmt.
& Marketing
Digital Lumens
Fast Tracking the Path to IoT
with Intelligence Overhead
© Digital Lumens 2017
IoT Value Proposition…at what cost?
18
• Gain insight and optimize
operational performance
• But at ...
© Digital Lumens 2017
Applications in Retail
19
Sense: Environmental Monitoring
•Automated monitoring of temperature,
rela...
© Digital Lumens 2017
Applications in Retail
20
Track: Asset Tracking
•Locate and track valuable assets
•Tie to location s...
#ConnectedThings2017
Jumbi Edulbehram
Regional President,
Americas
Oncam
• Oncam's 360-degree technology
enables the coverage of large
areas with a single camera
• Fisheye cameras are discreet an...
How does it work?
Warped fisheye
view
Dewarped fisheye
view
Nothing is lost as all of the scene in the
warped fisheye is b...
From video to data
I
n
O
u
t
Counti
ng
Heat
mapping
Tracking
Queuing
Mobility important for instant access to data
and alerts
25
#ConnectedThings2017
Questions?
Jumbi Edulbehram
Regional President,
Americas
Oncam
Kaynam Hedayat
VP Product Mgmt.
& Mark...
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Connected Retail: Running the Store with IoT

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MIT Enterprise Forum of Cambridge Connected Things 2017 panel "Connected Retail: Running the Store with IoT"

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Connected Retail: Running the Store with IoT

  1. 1. #ConnectedThings2017 Connected Retail: Running the Store With IoT
  2. 2. #ConnectedThings2017 SILVER SPONSOR
  3. 3. #ConnectedThings2017 BRONZE SPONSORS
  4. 4. #ConnectedThings2017 Connected Retail: Running the Store with IoT Jumbi Edulbehram Regional President, Americas Oncam Kaynam Hedayat VP Product Mgmt. & Marketing Digital Lumens Sanjay Manandhar Founder& President Aerva Bill McBeath Chief Research Officer ChainLink Research MODERATOR Michelle Moulin CEO iZipline, LLC
  5. 5. #ConnectedThings2017 Bill McBeath Chief Research Officer ChainLink Research
  6. 6. © ChainLink Research 2017; All Rights Reserved Slide 6 Source: U.S. Dept. of Comm Online Sales as a Percent of Total US Retail Sales for 2006-2015 $7.2B 5.3%
  7. 7. © ChainLink Research 2017; All Rights Reserved Slide 7 Showro om Fulfillme nt Center Store Intellige Experie nce Reinventing the Store Expert ise
  8. 8. © ChainLink Research 2017; All Rights Reserved Slide 8 The Instrumented Store Video (Security/LP) POS (Financ e and Invento ry) Barcode (Inventory Management) RFID (Inventory Management) EAS (Security/LP) BLE (Marketing) Kiosk (Marketing) Traffic Counter (Store Operations) Wi-Fi (Store Ops, Marketing) Mobile/ Cellular (Marketi ng, Store Ops) Sensors
  9. 9. © ChainLink Research 2017; All Rights Reserved Slide 9 Siloed Store  Integrated Store Video (Security/LP) POS (Financ e and Invento ry) Barcode (Inventory Management) RFID (Inventory Management) EAS (Security/LP) BLE (Marketing) Kiosk (Marketing) Traffic Counter (Store Operations) Wi-Fi (Store Ops, Marketing) Mobile/ Cellular (Marketi ng, Store Ops) Sensors
  10. 10. © ChainLink Research 2017; All Rights Reserved Slide 10 IoT in Retail Examples • Checkout-less shopping (Amazon Go) • Showroom business model (b8ta) • Smart dressing rooms (various pilots) • Promotion and display management (Macy’s, Meijer) • Omni-channel (DOM, store fulfillment, returns) • Real-time inventory, alerts, overhead RFID (pilots) • Store layout and planogram optimization (future)
  11. 11. #ConnectedThings2017 Sanjay Manandhar Founder& President Aerva
  12. 12. March 2017 MIT Connected Things Sanjay Manandhar, Founder/CEO Aerva, Inc. manandhar@alum.mit.edu
  13. 13. 13 High Scale Retail Network • 2500 cooler door displays • Retail IoT with multiple sensors (temp, door open/close, product, proximity) & video-in • Interactivity Between Brand & Consumer • Dynamic Pricing • Demonstrated sales uplift
  14. 14. 14
  15. 15. Founded 2005, by MIT-alum in Cambridge, MA Modern cloud-based architecture designed to manage any digital endpoint anywhere World-class Customers  Outdoor billboards: Outfront Media  Retail Networks: Anheuser-Busch  Social Media/Mobile: Beats-by-Dre  Employee Communications: US Navy Customer-funded, high margin, high-growth Exit to Watchfire in July 2015 About Aerva 15 Beats By Dre Times Square Takeover
  16. 16. #ConnectedThings2017 Kaynam Hedayat VP Product Mgmt. & Marketing Digital Lumens
  17. 17. Fast Tracking the Path to IoT with Intelligence Overhead
  18. 18. © Digital Lumens 2017 IoT Value Proposition…at what cost? 18 • Gain insight and optimize operational performance • But at what cost? • Lighting projects subsidize IoT deployments with energy savings
  19. 19. © Digital Lumens 2017 Applications in Retail 19 Sense: Environmental Monitoring •Automated monitoring of temperature, relative humidity, and other environmental parameters Area: Space Utilization •How is your store really being used? Amp: Energy Management •Automated monitoring and control of any electrical load for energy optimization, preventive maintenance, and visibility into utilization Secure: Security •Monitor virtual zones for unauthorized occupancy
  20. 20. © Digital Lumens 2017 Applications in Retail 20 Track: Asset Tracking •Locate and track valuable assets •Tie to location services and targeted marketing campaigns Locate: Location Services •Location and way finding for customers and employees
  21. 21. #ConnectedThings2017 Jumbi Edulbehram Regional President, Americas Oncam
  22. 22. • Oncam's 360-degree technology enables the coverage of large areas with a single camera • Fisheye cameras are discreet and unobtrusive • Multiple users can simultaneously look at different parts of the image • Users can move around in the image in live and retrospective modes 360 cameras can cover large areas 22
  23. 23. How does it work? Warped fisheye view Dewarped fisheye view Nothing is lost as all of the scene in the warped fisheye is being recorded all of the time, but the user can choose to view any area(s) of interest as dewarped views
  24. 24. From video to data I n O u t Counti ng Heat mapping Tracking Queuing
  25. 25. Mobility important for instant access to data and alerts 25
  26. 26. #ConnectedThings2017 Questions? Jumbi Edulbehram Regional President, Americas Oncam Kaynam Hedayat VP Product Mgmt. & Marketing Digital Lumens Sanjay Manandhar Founder& President Aerva Bill McBeath Chief Research Officer ChainLink Research MODERATOR Michelle Moulin CEO iZipline, LLC

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