Modern Supply Chain Leadership In A VUCA World

2. 2 Today’s Agenda 1 – VUCA • What is it • Why do we care? 4- Diversity as the cultural disruptor • #MeToo, “Time’s Up” • Multi-tasking is critical skill • Alibaba perspective 3 – Supply Chain Leaders • New Capabilities • Leverage our visibility 1 2 3 4 Modern Supply Chain Leadership in a VUCA world London 1st Feb 2018 2 – IQ is no longer enough • Digital is everywhere • Every Market is an evolving market • Customer Focus is king

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5. 5 Today’s Agenda 1 – VUCA • What is it • Why do we care? 4- Diversity as the cultural disruptor • #MeToo, “Time’s Up” • Multi-tasking is critical skill • Alibaba perspective 3 – Supply Chain Leaders • New Capabilities • Leverage our visibility 1 2 3 4 Modern Supply Chain Leadership in a VUCA world London 1st Feb 2018 2 – IQ is no longer enough • Digital is everywhere • Every Market is an evolving market • Customer Focus is king

6. 6 d Operational Planning Descriptive & Predictive Advanced Analytics Prescriptive Supply Chain Digitalization Road Map – Merck example Integrated Business Planning (IBP) process Consensus demand forecast with breathing space visibility, agreed by all functions Master Data • Integrated digitalized collaborative platform for planning & execution • Demand & Supply balancing • Data Management LEAN ERP & Planning Visualization Machine Learning • Advanced visualization and predictive forecasting • Focused on external opportunities & on trade channel • Competitive advantage in capturing market opportunities • Dashboarding of internal data, sales and Supply Chain KPI • Statistical forecasting algorythms

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8. How to cope when every market is an evolving market? • The Neat ABC Segmentation of markets no longer applies • Agility in the Supply Chain has moved from competitive advantage to base capability • Traditional supply chain are designed based on product/process requirement (R&D/Mfg driven) The paradigm shift is to design with the Customer Value (Demand patterns) in mind. 8

9. Customer Focus • Customers have more data, more choices and more power then ever before. • Customers and their needs are changing faster then before – Neat segmentation does not work here either • No matter how “plugged in’’ our customers are, they remain deeply human and want to be understood and ideally delighted Any business that sustainably wins and holds market share today is fully focused on their customers 9

10. Every day repeat the same 3 questions: 1) Who is my customer? 2) Do I understand his/her needs? 3) Am I delighting him/her? For a Truly Customer Centric Organisation: 10

11. 11 Today’s Agenda 1 – VUCA • What is it • Why do we care? 4- Diversity as the cultural disruptor • #MeToo, “Time’s Up” • Multi-tasking is critical skill • Alibaba perspective 3 – Supply Chain Leaders • New Capabilities • Leverage our visibility 1 2 3 4 Modern Supply Chain Leadership in a VUCA world London 1st Feb 2018 2 – IQ is no longer enough • Digital is everywhere • Every Market is an evolving market • Customer Focus is king

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15. Evolving the Supply Chain from a cost centre to a Competitive Advantage | 6 June 201715 In Supply Chain, we have a unique perspective on the business….

16. 16 Evolving the Supply Chain from a cost centre to a Competitive Advantage | 6 June 2017 • Tesco Pampers promotions • Next day replenishments • Optimising our customers PD pain points • Shipping Bavencio to the patients one working day after FDA approval • Bavencio – sold 1 year forecast in 6 weeks Meaning we can be the ones to connect the dots and identify the unique new ways we can add value

17. 17 Today’s Agenda 1 – VUCA • What is it • Why do we care? 4- Diversity as the cultural disruptor • #MeToo, “Time’s Up” • Multi-tasking is critical skill • Alibaba perspective 3 – Supply Chain Leaders • New Capabilities • Leverage our visibility 1 2 3 4 2 – IQ is no longer enough • Digital is everywhere • Every Market is an evolving market • Customer Focus is king

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19. 19 Evolving the Supply Chain from a cost centre to a Competitive Advantage | 6 June 2017

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21. 21 Evolving the Supply Chain from a cost centre to a Competitive Advantage | 6 June 2017 ..My VideosJack Ma Davos 2018.mp4

Editor's Notes

In the past, Supply Chain was the unloved step-child of manufacturing – solid and dependable, but far from glamorous. At best, we were a cost centre to be squeezed! No matter how hard our Subject Matter experts focused on how to squeeze that last pallet into the truck, we struggled to get a seat at the table for the strategic discussions shaping the future of our companies. Now, the world is shifting to digital and on-demand, thrusting us centre stage. The right supply chain for today’s rapidly evolving business climate can be the difference between profit and loss for our companies; this is our Cinderella moment! In this session, we will look at what being a supply chain delivering true competitive advantage looks like, exploring the key challenges and opportunities: Developing a customer centric organization (out of the ashes of an internally focused one) Visibility of developing market opportunities and anticipating the commercial value of those Building a true partnership with commercial to together deliver outstanding top and bottom line business results
Every day repeat the same 3 questions: Who is my customer? Do I understand his/her needs? Am I delighting him/her?

Modern Supply Chain Leadership In A VUCA World

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Editor's Notes