Give Customers What They Want with Targeted Marketing
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I presented this slide deck to the Columbus Web Analytics Wednesday group on 11.12.14. I created the presentation based on a journal article I published with David Taylor in the International Journal of Retail & Distribution Management.
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Give Customers What They Want with Targeted Marketing
- 1. Give Them What They Want Michael A. Levin Associate Professor, Marketing Otterbein University
- 2. Problem
- 3. Survey
- 4. Story
- 5. Story Interest in Application Purchasing Activities Information Sharing Activities
- 6. Story Interest in Application Purchasing Activities Information Sharing Activities
- 7. Story Interest in Application Purchasing Activities Information Sharing Activities Time Since Last Visit Time Since Last Visit Time Since Last Visit
- 8. Story Interest in Application Purchasing Activities Information Sharing Activities Time Since Last Visit Time Since Last Visit Time Since Last Visit
- 9. Analysis
- 10. Story Interest in Application Purchasing Activities Information Sharing Activities
- 11. Story Interest in Application Purchasing Activities Information Sharing Activities Time Since Last Visit Time Since Last Visit Time Since Last Visit
- 12. Additional Story
- 13. Additional Story
- 14. Limitations Do you currently use any shopping apps on your mobile device? Yes No
- 15. Limitations
- 16. Limitations
- 17. Thank you Michael A. Levin mlevin@otterbein.edu @MichaelALevin www.michaelalevin.com
Editor's Notes
- Unsure about adding an app
- Short (19 questions) Available for 7 days Linked pushed on Facebook, blog No incentive More than 400 completes 345 useable
- Lots of descriptive No associations, relationships, predictive Incomplete
- Apple vs. Android
- DRAW!