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May 21, 2014
Three lessons of mobile growth
2
3
Free tier. licensing. unique.
4
Acquisition Activation Retention
5
qualitative|ˈkwɒlɪtətɪv|
adjective
Qualitative researchers aim to gather an
in-depth understanding of human
behavior and...
6
7
3 Mobile Growth Questions
1 How much does friction really matter
2 Can notifications affect engagement
3 How to create n...
May 21, 2014
May 21, 2014
+20%
increase in
signup per
install
•Reduced # of screens and taps
•Updated branding and design
•Improved inp...
Section name 10
What about notifications?
• Local notificaion
• Triggers on app update
• Graphically rich
• Target inactive...
Section name 11
Boosting the social channel
+80k
tweets = 30%
increase
12
So what did you just learn?
1 How to get 20% higher activation
2 How to turn inactivity to retention
3 Increasing acqui...
One more thing
Body copy large
14
Questions?
email: osterdahl@spotify.com
twitter: @officemobile
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#MBLT14 presentation — Spotify

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#MBLT14 presentation — Spotify

  1. 1. May 21, 2014 Three lessons of mobile growth
  2. 2. 2
  3. 3. 3 Free tier. licensing. unique.
  4. 4. 4 Acquisition Activation Retention
  5. 5. 5 qualitative|ˈkwɒlɪtətɪv| adjective Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior quantitative|ˈkwɒntɪˌtətɪv, -ˌteɪtɪv| adjective The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena
  6. 6. 6
  7. 7. 7 3 Mobile Growth Questions 1 How much does friction really matter 2 Can notifications affect engagement 3 How to create new users via social buzz
  8. 8. May 21, 2014
  9. 9. May 21, 2014 +20% increase in signup per install •Reduced # of screens and taps •Updated branding and design •Improved input validation ! Simplify Signup Flow
  10. 10. Section name 10 What about notifications? • Local notificaion • Triggers on app update • Graphically rich • Target inactive users +800k inactive users on iOS/ Android
  11. 11. Section name 11 Boosting the social channel +80k tweets = 30% increase
  12. 12. 12 So what did you just learn? 1 How to get 20% higher activation 2 How to turn inactivity to retention 3 Increasing acquisition by social channels
  13. 13. One more thing
  14. 14. Body copy large 14 Questions? email: osterdahl@spotify.com twitter: @officemobile

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