Saddler pecha kucha_02
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A Pecha Kucha on Target by Jason Sadler for use in Otterbein Univeristy Retail Management course (MKTG4100).
![Larson, S. (Photographer). (2011, Aug 02). Target Carts [Web Photo]. Retrieved from http://www.flickr.com/photos/65435447
Intro
Competition
Customers
Focus
Resources
Risks
Financials
Intro
Competition
Customers
Focus
Resources
Risks
Financials
Recap](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Saddler pecha kucha_02
- 2. Larson, S. (Photographer). (2011, Aug 02). Target Carts [Web Photo]. Retrieved from http://www.flickr.com/photos/65435447 Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap
- 3. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap Saddler, J. (Photographer). (2014, March 19). Baskets [Print Photo].
- 4. Saddler, J. (Photographer). (2014, March 19). Aisle [Print Photo]. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap
- 5. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap 401K. (Photographer). (2010, Nov ). Money-Saving [Web Photo].
- 6. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap Saddler, J. (Photographer). (2014, March 19). Carts [Print Photo].
- 7. Carrol, M. (Photographer). (2008, April ). Neiman Marcus Original Store [Web Photo]. Retrieved from https://www.flickr.com/photos/11217735 Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap
- 8. Saddler, J. (Photographer). (2014, March 19). Up&up [Print Photo]. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap
- 9. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap Saddler, J. (Photographer). (2014, March 19). RE [Print Photo].
- 10. Intro Competition Customers Focus Resources Risks Financials Screen Shoot taken from Target.com Intro Competition Customers Focus Resources Risks Financials Recap
- 11. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap Saddler, J. (Photographer). (2014, March 19). Cartwheel [Print Photo].
- 13. Fith, C. (Photographer). (2009, Sept ). Paint Cans [Web Photo]. Retrieved from https://www.flickr.com/photos/72308144 Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap
- 14. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap Saddler, J. (Photographer). (2014, March 19). Comparing [Print Photo].
- 15. Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap Saddler, J. (Photographer). (2014, March 19). Price Match[Print Photo].
- 16. Numbers from Target 2012 10k Intro Competition Customers Focus Resources Risks Financials Intro Competition Customers Focus Resources Risks Financials Recap
Editor's Notes
- Hello my name is Jason Saddler representing Target Retail Leadership I wanted to talk about some of the ways that we separate ourselves out from our competitors by what we offer our customers This can really help answer the question of why buy from target
- In order to achive a competitive advantage in the market place, one has to look at their tangables and intangebles Retails are not just competing on price anymore And competition is always changing
- Retailers have many other enties that they can compete on These enties are typically your answers to the question of why would I buy it here instead of somewhere else
- At target, we know our customers have more shopping choices than ever, so a critical part of our strategy is to provide them with compelling reasons and more convenient ways to shop with us Or major competitor is Walmart
- Walmart and target both cater to a money saving market but offers a very different value proposition We focus our efforts for more to more design forward apparel and home décor for people that are image conscious We cater to the eye of style
- In products and services, we are similar in many ways But we satisfy the needs of younger shoppers who care about image We also carry exclusive designer merchandise
- We just joined forces with Neiman Marcus to bring 24 of Americas top designer brands For a limited time Target will offer a variety of exclusive designer collections only available through Target and Nem Marcus
- Another resource we use to separate our selves from the competition for customers is with or UP&UP and Room Essentails brand This helps target brand current customers as well as customers who may have never tried the brand Up and up reinforces qualities that our brand is optimistic and always looking up
- The former packaging of target brand added risk of coming off as a cheap store brand and could affect the view of target brand It also is branded throughout the entire store with other products and can be recognizable in other departments It sends a consistent message throughout the store
- Throughout 2012 we are adding digital channels inside the retail stores to meet ever changing needs of customers For example Target now has free avalible wifi in all retail stores
- By adding wii-fi is is making it easier for customers to access digital tools and services like our target app or scan our QR codes while shopping We have many other mobile efforts that I don’t have time to share all of them
- But these efforts earned us the mobile commerce program of the year Now these are ways that our customers can be better served We also have to think of some of the risks factors that could be affected
- Some of the risks that target has with their competitors is if we are not able to differentiate ourselves from our competition The retail business is highly competitive and no single factor is dominate
- - As stated before, price is not the only thing we compete with but it is still a factor - Consumers may only make decisions solely on price and are now able to quckly comparison shop to see where they may be able to find items at a cheaper price else where
- We have been working with our vendors to offer distinctive merchandise and encourage our customers to shop with confidence We are now offering a price matching service to customers so they do not have to shop elsewhere
- If we take a look at some of our financials Our sales as well as gross margin percent has increased resulting in a higher earning before income tax We are also doing more transactions compared to last year as well as raising the price per unit and ave trans amount
- I am running short on on time so lets recap Its not just about price anymore We have to remember our resources
- We focus our efforts more towards the money savers that want to keep there eye for style We have resources with our designers that give us a competitive advantage of style as well as keeping up with trends for us
- We have our own off brand that customers feel has value and is branded throughout all areas of the store We also are becoming omni channel to let customers shop they way they want to If price is all customers care about, we not have a price match system so they don’t have to shop else where
- All these are how we compete from our customers perspective As seen before it is also leading us to continue our financial success year to year Thank You