Motivation refers to the internal and external factors that stimulate desire and energy in people to be continually interested and committed to their work. It arises from a person's needs, desires and ambitions. Effective motivation in the workplace comes from satisfying employees' needs through incentives and recognition to encourage high job performance and help them achieve their goals. The process of motivation involves arousing a need or drive in employees, providing a stimulus to satisfy that need, and finally fulfilling the need through goal accomplishment. Proper motivation is important for management to create willingness among employees to perform to the best of their abilities.