Trends in the Science Communication Ecosystem & how the Pandemic Catalyzed Them
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Talk in the Webinar "2021 Trends in Science Communication – and the role of the Covid-19 pandemic", organized by The Nordic Alliance for Communication & Management together with the European Association of Communication Directors
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Trends in the Science Communication Ecosystem & how the Pandemic Catalyzed Them
- 1. IKMZ – Department of Communications and Media Research TRENDS IN THE SCICOMM ECOSYSTEM & HOW THE PANDEMIC CATALYZED THEM Mike S. Schäfer ( mss7676; @: m.schaefer@ikmz.uzh.ch)
- 2. IKMZ – Department of Communications and Media Research Seite 2 Increasing public engagement from scientists & scientific organizations (e.g. Besley et al. 2018; Ivanova et al. 2013; Peters 2009, 2018; Schäfer & Fähnrich 2020, Serong et al. 2018)
- 3. IKMZ – Department of Communications and Media Research Seite 3 ‚Tectonic shift‘ in scicomm ecosystem: crisis of journalism, pluralization of voices (e.g. Bubela et al. 2009; Bucchi & Trench 2015; Fahy & Nisbet 2011; Schäfer 2017; Scheufele 2013; Weingart 2005)
- 4. IKMZ – Department of Communications and Media Research Individualization, Fragmentation, even Polarization of Audiences (e.g. Brossard 2013; Hine et al. 2014; Leiserowitz et al. 2017; Metag & Schäfer 2021; Schäfer et al. 2018)
- 5. IKMZ – Department of Communications and Media Research All of that enabled by online, social & mobile media and algorithmic curation (e.g. Anderson et al. 2014; Besley et al. 2017; Brossard 2013; Fahy & Nisbet 2011; Trench 2011; Williams et al. 2015)
- 6. IKMZ – Department of Communications and Media Research The pandemic accentuated these trends, highlighted challenges & new potentials (e.g. Brennen et al. 2020; fög 2020; Science Barometer Switzerland 2020; WHO 2020) Increasing workload for (science) journalists Rise in public trust in science Acknowledgment of science journalism‘s importance & willingness to pay for it individually & as a society More content moderation, flagging problematic content and deplatforming by platforms Increasing demand for high quality news Strong representation of science in public & empowerment of science Strong response of science & research, both from academic & private sector
- 7. IKMZ – Department of Communications and Media Research THANK YOU! Mike S. Schäfer ( mss7676; @: m.schaefer@ikmz.uzh.ch)