This document provides advice for restaurants that are struggling financially. It outlines 7 common mistakes restaurants make, such as not having a marketing plan or poor cost control. The author then provides 7 action steps restaurants can take to improve their situation, including treating the business professionally, controlling expenses like food costs, prioritizing employee retention, engaging in marketing, avoiding distractions, ensuring good customer experiences, and asking for help from experts. Following these steps can help restaurants get back on track financially.

1. brandStrategy.co.za
How to get your Restaurant
OUT of the dip and BACK on
the road again… RIGHT NOW!

2. Mike & The Mechanics
Michael Said
brandStrategy
brandStrategy.co.za

3. twitter.com/mike_said_what
#Fancourt @mike_said_what
slideshare.com/mikesaidwhat
RestaurantAction!
brandStrategy.co.za

4. The sorry state of the restaurant industry
in South Africa!
Are in deep, deep trouble and not getting a
whole lot of help (or sympathy) right now!
brandStrategy.co.za

5. brandStrategy.co.za
Help, It Feels Like I Am
Drowning!

6. brandStrategy.co.za
Help, It Feels Like I Am
Drowning!
7 Mistakes All
Restaurants Make

7. brandStrategy.co.za
Mistakes That All
Restaurants Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
4 Thinking it’s all about you
5 The worst number in the world
6 Ingratitude
7 Following the herd

8. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Start treating it like the
business it is.”
“If you do not respect the
business, neither will your
staff, your suppliers, your
landlord or your partners!”

9. brandStrategy.co.za
STEP #1

10. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Anyone who does not
make money selling food,
should be locked up!”
“Food Cost, the last
controllable expense!”

11. brandStrategy.co.za
Food Cost Fitness
STEP #2
Lower inventory means:
More cash in the bank
Higher quality & fresher products
Better utilisation
Lower food cost
Higher profits
Stock Take Weekly:
Check your invoices daily
Do food cost on a Sunday and have
numbers by Monday lunch
Lock The Back – Watch The Front:
Money comes in from the front

12. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“It’s about YOUR people”
“But what if I go to all that
trouble and expense and
they decide to leave me?”

13. brandStrategy.co.za
7 Rules Of Work
STEP #2
Be On Time
Don’t Steal
Don’t Screw The Crew
Don’t Swear
Have Respect For All
Make Money
Have Fun

14. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Owning a business
without marketing is like
winking at a girl in the
dark…”
“You know exactly what
you are doing BUT nobody
else does.”

15. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Killing Time & The
NOT-To-Do List”
“How to prevent yourself
from doing the things you
know you shouldn’t be
doing!”

16. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Your Moments Of Truth”
“There are thousands of
TOUCH POINTS within
your restaurant every day,
are you delivering on all of
them?”

17. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Ask For Help!”
“The best time to start
doing things right was
always last year, the
second best time
is NOW!”

18. brandStrategy.co.za
Actions Steps
You Can Start Today!
1 Treat It Like A Business
2 Control Your Expenses
3 Look After Your People
4 Market Market Market & Market
5 The Not To Do List
6 Moments Of Truth
7 Ask For Help!

19. brandStrategy.co.za
Yes You Can!

20. Wishing You Every Success
brandStrategy.co.za

21. Twitter: mike_said_what
Facebook: brandstrategy-consulting
Facebook Personal: mikesaidwhat
LinkedIn: mikesaidwhat
YouTube: mikesaidwhat
Website: www.strtgy.co.za
Email Me: info@mikesaid.co.za
brandStrategy.co.za
Call Me: 082 449 7367

22. brandStrategy.co.za