1. CUSTOMER
TAHOE PARTNERS | VIEW POINTS
ENGAGEMENT

2. SMARTPHONES AND TABLETS
ACCOUNT FOR MORE THAN
%
20 OF ALL U.S.
INTERNET USE
- According to Gartner

3. - According to Gartner
TO BEAT PC SALES BY END OF 2013
TABLETS
ARE ON PACE

4. AND NOW REWARD HIGH-QUALITY
CONTENT & DESIGN
SEARCH ENGINES
HAVE CHANGED

5. POINT
CLICK
TAP
SWIPE
WAVE
SPEAK
THE INTERNET
HAS CHANGED

6. TO DRIVE
MORE
TRAFFIC,
ENGAGE
AND
CONVERT
YOUR WEBSITE
MUST CHANGE

7. USEREXPERIENCE
VIEW POINTS
EQUALS SEO

8. The new SEO Strategy is about
improving user experience.
Key metrics to track:
1. Reduced Bounce Rate
2.TimeonSite
3.PagesperVisit
4.ContentShares/Creation
5.ReturnVisits/Frequency

9. To increase SEO Performance,
work on these key areas.
SIMPLIFIED NAVIGATION
ORIGINAL CONTENT
RICH MEDIA & VIDEO
RESPONSIVE WEB DESIGN

10. RESPONSIVE
VIEW POINTS
WEBDESIGN

11. Responsive Design optimizes a
web presentation across devices.
However, there’s no ‘Easy Button’
for getting it right.
It requires an investment of craftsmanship
and quality assurance testing.

12. Invest in understanding your options
and best-practices.
1. Design for mobile-first.
2. Simplify menus, page elements, copy.
3. Optimize for speed.
4. Tailor to your customers point-of-need—
from desktop to tablet to phone.

13. CONTENT
VIEW POINTS
MARKETING

14. ORIGINAL
VISUAL
REAL TIME
SHARE-WORTHY
MOBILE FRIENDLY
CONTENT
DRIVES TRAFFIC

15. DON’T JUST CREATE CONTENT,
DESIGN IT
1. Aesthetic design is the first indicator of quality.
2.Rich content performs better than text—
visuals, infographics, and video.
3.Investinoriginalphotography.

16. DESIGN
CONTENT
TECHNOLOGY
DIGITAL STRATEGY
BRING IT ALL TOGETHER

17. Short bits of knowledge, by our
friendly marketing experts.
READ OUR POSTS ON
CUSTOMER ENGAGEMENT