2. New York art schools’ students’ and amateurs’
fine arts and furniture are either stored in
warehouses or sold in cheap prices.
People want something unique than mundane.
Dan-ZI will connect sellers and buyers through
auction platform.
MAIN ISSUE
3. This project targets interior design furniture and
craft furniture, which is a growing industry.
According to American furniture industry, 2012
furniture orders increased 16.5% compared to that
of 2009. (2009:18,816million vs. 2012: 21,918
million) This data shows that furniture industry is a
growing industry.
TARGET MARKET
4. Our company’s main customers will be employed
people (age between 20-40) residing in NYC and New
Jersey who want unique fine arts or furniture.
2.6% of U.S. population resides in New York City and
about 2,362,474 employed population between age
of 18 and 39 live in NYC.
TARGE AUDIENCE
5. FUND FOR ESTABLISHMENT
Description Dollar Amount % Breakdown
Estimated Est. Fee $750.00 16.48%
Website Production Fee $1000.00 21.97%
Advertising Expense $1000.00 21.97%
Computer Server $800.00 17.58%
Misc. Expense $1000.00 21.97%
Total $4550.00 100.00%
6. By using our own Social Networking Service, users
can update and share their own unique stories
Promote our SNS and design & distribute posters
that targets students in various art schools in NY and
various restaurants and cafés in SOHO
Enter into a partnership with real estate companies
to promote our company.
Activity points (within the membership) will decide
how many words (or comments), pictures, and video
files members can post.
NEXT STEPS