1. SOCIETY, SPORT AND ITS CONTRADICTIONS:
“THE PARADOXES OF CURRENT SPORT”
NAME AND SURNAMES: Miriam Rodríguez Almarcha GROUP: 4ºA
TOPIC TO WORK: Brands and sports
CONCRETE TOPIC CHOSEN : The competitive world of sportswear
Newspaper or website: efdeportes.com
Publication date: October 2013
HEADLINE:
ABSTRACT:
Sport is an example of consumption in the present. This consumption of sports goods and
services is linked to body shape and appearance, and now the sport involves moving in public
spaces where the clothing is shown. Also this consumption is linked to the body play,
practices, clothing or accessories used for sports involve a way of using and presenting the
body.
Reebok Adidas and Nike are great kings of the sporting world and not only fight teams in
the field, but also competing brands. All sponsor a team, a team league or athlete from
different disciplines that had taken better than any advertising agency, the image of these
companies to everyone. Currently it is impossible for a sports star don’t have a super
agent, the person who manufactured his image and gets other businesses with commercial
firms.
PERSONAL OPINION:
In my opinion I think you shouldn’t give much importance to a brand. I think, for a player
wear a shirt, all people haven’t take that shirt and also if a player sponsor this shirt their
price increases and it isn’t to within the reach of everyone.
I think as we let ourselves be influenced by the clothing worn by athletes, the
representatives of these brands should lower the price so that everyone could get them
Society and Sport
Physical Education Department