The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for ...
Who is Adidas?<br />Founded 1924<br />HQ – Herzogenaurach, Germany<br />Opened in the United States in 1968<br />39,000 em...
Challenges and Goals<br />Challenges<br />Compete with Nike<br />Increase Social Media Awareness<br />Generate interaction...
How Do You Shine?<br />Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond mea...
Social Media Attack<br />On-line contest<br />Videos showing how people use Adidas to Shine<br />Prizes to winners<br />Na...
How Do You Shine Fan Page<br />Connect with users<br />Link to other Adidas pages<br />Weekly contest<br />Discussions<br ...
How Do You Shine?<br />Weekly Posts<br />How Adidas Athletes are Shining<br />Adidas events<br />“Shining Star” of the wee...
Channel – How Do You Shine?<br />Videos of Adidas Athletes<br />Videos of Finalists/ Weeks top<br />What it means to Shine...
Tracking Productivity<br />Traffic to website and blog<br /># of followers for Facebook, Twitter, YouTube<br />Google Anal...
Budget and Timeline<br />
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Adidas: How Do You Shine?

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My final presentation for MSU New Media Drivers License

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Adidas: How Do You Shine?

  1. 1. The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.<br />
  2. 2. Who is Adidas?<br />Founded 1924<br />HQ – Herzogenaurach, Germany<br />Opened in the United States in 1968<br />39,000 employees worldwide<br />Athletic apparel <br />
  3. 3. Challenges and Goals<br />Challenges<br />Compete with Nike<br />Increase Social Media Awareness<br />Generate interaction between Adidas and consumer<br />Goals<br />Increase Brand Awareness<br />Better relationships with consumers<br />Allow consumers to feel like part of the Adidas Family<br />
  4. 4. How Do You Shine?<br />Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine as children do. It's not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.<br />
  5. 5. Social Media Attack<br />On-line contest<br />Videos showing how people use Adidas to Shine<br />Prizes to winners<br />National Contest<br />
  6. 6. How Do You Shine Fan Page<br />Connect with users<br />Link to other Adidas pages<br />Weekly contest<br />Discussions<br />Pictures and movies of Adidas Athletes showing how they Shine<br />How Do You Shine<br />Follow All Adidas Pages and athletes<br />Post links to other Social Media pages<br />Post updates for contest<br />
  7. 7. How Do You Shine?<br />Weekly Posts<br />How Adidas Athletes are Shining<br />Adidas events<br />“Shining Star” of the week<br />Guest Bloggers<br />Top Video of the week<br />SEO<br />Focus on Target<br />12 – 29 year olds male and female<br />
  8. 8. Channel – How Do You Shine?<br />Videos of Adidas Athletes<br />Videos of Finalists/ Weeks top<br />What it means to Shine<br />Athlete Interviews<br />Official Upload For contest<br />Contest rules<br />Links to all Social Media<br />
  9. 9. Tracking Productivity<br />Traffic to website and blog<br /># of followers for Facebook, Twitter, YouTube<br />Google Analytics for Google Adworks<br />Track comments for Social Media websites<br />
  10. 10. Budget and Timeline<br />

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