SOCIAL MEDIA STRATEGY Miguel Neves SYNAXIS Meetings & Events
Back to basics What? Why? Who? Where? How?
What is Social Media? Email is NOT social media Media Channel of Communication Multi-Media (Video, Photo, Text, Design etc.) Social Networked / Interconnected Public Available to all Friendly / Fun Customize / Profiles Keywords User generated content Customisable Interactive Comment/Like/Thumbs Up/Vote Web 2.0 Miguel Neves SYNAXIS Meetings & Events
Popular Social Media Channels Miguel Neves SYNAXIS Meetings & Events
Social Media as a concept Content delivery platform Technological interaction tool Online Voice Mass Marketing of the future?
Why do people use Social Media? Fun Feel Part of the Community (Human Nature) Vanity Voyeurism Escapism Distraction Information Subversive (Get back at your boss?)
WHY? (Should brands engage in social media?) Find new customers Service existing customers Create/Change Brand Personality (Perception) Because everyone else is doing it? (Bad reason) Find what your customers are saying about you? Big Question: What do you want to achieve via Social Media? What do you want the audience to do? What information do you want to find? (research instead of survey?)
WHO? Who is your target audience? (Know your customer) Demographics…(location, age, number…) What type of content do they like/will search for? (SEO) What type of interaction do they prefer?
WHERE? Where does your target audience go online? Which Social Media Channels do they use? How do they use them? (Facebook for chat, pictures, comments, video links…) Be where your customer is.
Social Media “Buzz” Miguel Neves SYNAXIS Meetings & Events
HOW? One central concept (eg. Ovation Bear) Distribute through various channels Track links and engagement Tell a story (People relate to stories more than facts) Make it fun Use multimedia Engaging content aimed at target audience Measure results!!! ROI (Less is more)
No Brainer... Social Media is technology created to propagate your message Provided you can: Have enough connections/fans/followers/friends Create or curate relevant content Understand and make full use of technology available Keep content relevant and up to date Relinquish at least some control of your content/campaign Buy-in from target Internal buy-in/ownership Engage target audience and promote cross user engagement
Social Media Communication Flow(Why Social Media is special...) Marketing Feedback
Social Media Communication Flow(Why Social Media is special...) Marketing Feedback Social Media
Social Media Strategy Worksheet Elevator sales pitch: (120 Characters) Aim: (Awareness, Sales or Loyalty?) Current relationship with audience? (None, Awareness, Isolated action, Repeat action, Advocates) Audience’s use of Social Media? Which channels? How do they use them? Tactical plan Main focus? Delivery style? What does success look like? (Define Metrics)
Remember... Social Media is not free! + x Social Media Cost = (People + Technology) x Time Miguel Neves SYNAXIS Meetings & Events
Thank you Email: email@example.com Twitter: @miguelseven Linkedin: uk.linkedin.com/in/miguelseven Facebook: www.facebook.com/miguelseven Miguel Neves SYNAXIS Meetings & Events