SOCIAL MEDIA  STRATEGY          Miguel Neves          SYNAXIS Meetings & Events
Back to basics What? Why? Who? Where? How?
What is Social Media?   Email is NOT social media   Media       Channel of Communication       Multi-Media (Video, Pho...
Popular Social Media Channels                      Miguel Neves                      SYNAXIS Meetings & Events
Social Media as a concept
Social Media as a concept  Content delivery platform  Technological interaction tool  Online Voice  Mass Marketing of ...
Why do people use Social Media? Fun Feel Part of the Community    (Human Nature)   Vanity   Voyeurism   Escapism   D...
WHY?     (Should brands engage in social media?)   Find new customers   Service existing customers   Create/Change Bran...
WHO? Who is your target audience? (Know your  customer) Demographics…(location, age, number…) What type of content do t...
WHERE? Where does your target audience go  online?     Which Social Media Channels do they use?     How do they use the...
Social Media “Buzz”                      Miguel Neves                      SYNAXIS Meetings & Events
HOW? One central concept (eg. Ovation Bear)       Distribute through various channels       Track links and engagement...
Social Media Examples
Social Media Examples                        Miguel Neves                        SYNAXIS Meetings & Events
Social Media Examples                        Miguel Neves                        SYNAXIS Meetings & Events
Social Media Examples                        Miguel Neves                        SYNAXIS Meetings & Events
Social Media Examples
Social Media Examples
No Brainer... Social Media is technology created to propagate  your message Provided you can:   Have enough connections...
Social Media Communication Flow(Why Social Media is special...)       Marketing            Feedback
Social Media Communication Flow(Why Social Media is special...)       Marketing            Feedback                   Soci...
Social Media Strategy Worksheet Elevator sales pitch: (120 Characters) Aim: (Awareness, Sales or Loyalty?) Current rela...
Remember...     Social Media is not free!         +            x Social Media Cost = (People + Technology) x Time         ...
Thank you  Email: miguel@synaxismeetings.com  Twitter: @miguelseven  Linkedin: uk.linkedin.com/in/miguelseven  Faceboo...
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
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Social Media Strategy

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Social Media Strategy

  1. 1. SOCIAL MEDIA STRATEGY Miguel Neves SYNAXIS Meetings & Events
  2. 2. Back to basics What? Why? Who? Where? How?
  3. 3. What is Social Media? Email is NOT social media Media  Channel of Communication  Multi-Media (Video, Photo, Text, Design etc.) Social  Networked / Interconnected  Public  Available to all  Friendly / Fun  Customize / Profiles Keywords  User generated content  Customisable  Interactive  Comment/Like/Thumbs Up/Vote  Web 2.0 Miguel Neves SYNAXIS Meetings & Events
  4. 4. Popular Social Media Channels Miguel Neves SYNAXIS Meetings & Events
  5. 5. Social Media as a concept
  6. 6. Social Media as a concept  Content delivery platform  Technological interaction tool  Online Voice  Mass Marketing of the future?
  7. 7. Why do people use Social Media? Fun Feel Part of the Community (Human Nature) Vanity Voyeurism Escapism Distraction Information Subversive (Get back at your boss?)
  8. 8. WHY? (Should brands engage in social media?) Find new customers Service existing customers Create/Change Brand Personality (Perception) Because everyone else is doing it? (Bad reason) Find what your customers are saying about you? Big Question: What do you want to achieve via Social Media?  What do you want the audience to do?  What information do you want to find? (research instead of survey?)
  9. 9. WHO? Who is your target audience? (Know your customer) Demographics…(location, age, number…) What type of content do they like/will search for? (SEO) What type of interaction do they prefer?
  10. 10. WHERE? Where does your target audience go online?  Which Social Media Channels do they use?  How do they use them? (Facebook for chat, pictures, comments, video links…) Be where your customer is.
  11. 11. Social Media “Buzz” Miguel Neves SYNAXIS Meetings & Events
  12. 12. HOW? One central concept (eg. Ovation Bear)  Distribute through various channels  Track links and engagement Tell a story (People relate to stories more than facts) Make it fun Use multimedia Engaging content aimed at target audience Measure results!!! ROI (Less is more)
  13. 13. Social Media Examples
  14. 14. Social Media Examples Miguel Neves SYNAXIS Meetings & Events
  15. 15. Social Media Examples Miguel Neves SYNAXIS Meetings & Events
  16. 16. Social Media Examples Miguel Neves SYNAXIS Meetings & Events
  17. 17. Social Media Examples
  18. 18. Social Media Examples
  19. 19. No Brainer... Social Media is technology created to propagate your message Provided you can:  Have enough connections/fans/followers/friends  Create or curate relevant content  Understand and make full use of technology available  Keep content relevant and up to date  Relinquish at least some control of your content/campaign  Buy-in from target  Internal buy-in/ownership  Engage target audience and promote cross user engagement
  20. 20. Social Media Communication Flow(Why Social Media is special...) Marketing Feedback
  21. 21. Social Media Communication Flow(Why Social Media is special...) Marketing Feedback Social Media
  22. 22. Social Media Strategy Worksheet Elevator sales pitch: (120 Characters) Aim: (Awareness, Sales or Loyalty?) Current relationship with audience? (None, Awareness, Isolated action, Repeat action, Advocates) Audience’s use of Social Media?  Which channels?  How do they use them? Tactical plan  Main focus?  Delivery style? What does success look like? (Define Metrics)
  23. 23. Remember... Social Media is not free! + x Social Media Cost = (People + Technology) x Time Miguel Neves SYNAXIS Meetings & Events
  24. 24. Thank you  Email: miguel@synaxismeetings.com  Twitter: @miguelseven  Linkedin: uk.linkedin.com/in/miguelseven  Facebook: www.facebook.com/miguelseven Miguel Neves SYNAXIS Meetings & Events

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