“Young Love” Vs. “Chanel No.5” A Comparison Between Two...

“Young Love” vs. “Chanel No.5” a Comparison Between Two...
"Young Love" vs. "Chanel No.5"
A comparison between two perfume commercials with regard to semiotics, language and
representation
Written by
Julia Lammer
Table of Content
1 Introduction 3
2 The use of semiotics in commercials 3
3 Representation 5 3.1 How music is used to influence the addressee 5 3.2 The role of representation
6
4 The power of language in commercials 6
5 The differences between Young Love and Chanel. No 5 7
6 Conclusion 8
7 Bibliography 10
8 Webliography 10
9 Filmiography 10
10 Appendix 11
Introduction
No matter if we are walking along the streets, driving in a bus or just ... Show more content on
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After the analysis of the signs within the commercials it should be mentioned that also the
advertisement itself has a signifying function as it is regarded as the index that points toward a
product. This shows that signs in language do have a certain function, when it comes to the
presentation of language and without them a commercial would probably be unsuccessful.
Representation
Not only signs do play an important role when it comes to advertising but also the way of
representation including all the surroundings are essential to produce an advertisement that attracts
the addressee. These surroundings usually involve the so called modes of communication which can

be divided according to TV commercials into pictures, language and music. These modes are used to
create the meaning of communication and their interplay is necessary to influence the outcome of
the advertisement. (cf. Cook 2001:42)
1 How music is used to influence the addressee
Especially music seems to be an essential attribute of TV commercials as it is used to involve the
addressee into the situation and also emphasizes the most significant parts of an advertisement. It
allows the watcher to develop the mood that is essential in order to be influenced by it. "Like
language, music has discrete units (notes) which can be combined in different ways along a time–
line (melody)."(Cook. The
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Coco Chanel Research Paper
Hetanshi choksi
Mrs.Cranston
Period 7 History
12/3/16
Fashion: Coco Chanel
Fashion designer Gabrielle Bonheur Chanel is known as Coco Chanel, born August, 1883, in
Saumur, France is famous for her famous designs trademark suits and little black dresses. Chanel
was raised in an orphanage and she was taught to sew by all the nuns at the orphanage. When she
turned 18, she left the orphanage and she worked for a local tailor for a long time. Chanel was so
hardworking and wanted to be a fashion designer and she learned everything by herself and she
learned to sew in orphanage. She had a short career as a singer in cafe and concert halls that
Gabriella given the nickname Coco, this name was giver by her local friends and soldiers who went
to watch her.
American HistoryⅠled to all the shops being closed and everything was shut down. Later she became
mistress and got married to a rich military officer and she lived in chateau. It was there that she
started designing and creating hats as a diversion and to time pass, which then turned into a
commercial venue. She opened her first hat store in 1910 with the financial help of her husband. ...
Show more content on Helpwriting.net ...
Selling hats and a limited line of garments, Chanel's shops developed a dedicated clientele who
quickly made her practical sportswear a great success.With her financial situation in a high position
in the early years of her design career, Chanel purchased jersey primarily for its low cost. The
qualities of the fabric, however, ensured that the designer would continue to use it long after her
business became profitable. The fabric draped well and suited Chanel's designs, which were simple,
practical, and often inspired by men's wear, especially the uniforms prevalent when World War I
broke out in

Chanel Essay
Chanel S.A. is a French, inconspicuously held affiliation controlled by Alain and Gerard
Wertheimer, grandsons of Pierre Wertheimer, who was an early business adornment of the couturière
Gabrielle Bonheur Chanel. Chanel S.A. is a high edge house that has some bent in high way and
orchestrated to–wear bits of garments, extravagance things and style extra things. In her immaturity,
Gabrielle Chanel got the handle Coco from her time as a chanteuse. As a style engineer, Coco
Chanel reveled ladies' slant for sparkle in dress, with pullovers and suits, trousers and dresses, and
gems of direct design, that supplanted the liberal, over–organized, and constrictive pieces of attire
and unsettle of 19th–century arrangement. The Chanel thing brands have ... Show more content on
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To accord with the position, CHANEL focuses on the senior retail foundations and prosperous
business area. In Taipei, there are four reasons of offer. Additionally, in Japan, CHANEL Ginza
building has gone into operation. The whole building has ten stories high. The CHANEL boutiques
are arranged up from first floor to third floor. At that point the VIP rooms are moreover in the third
floor. Likewise, the fourth floor is the salon illustrate; all CHANEL working environments can be
found from fifth floor to ninth floor; the tenth floor has a French restaurant. The whole building
exhibits the rich assessment. Around here, there are some other famouse widespread brands
structures, for instance, Dior, Burberry and

Why Is Coco Chanel Rebel?
A rebel is a person who resists against the political system, authority, control or tradition and
challenges them. Coco Chanel, was a famous French fashion designer and the founder of
international fashion brand Chanel. Coco Chanel was a rebel of the 20th century as she did not
follow the fashion norms during the time in her designs. From the 1920s to the 1950s, women used
to wear corseted silhouettes that were fancy and excessive. However, Coco Chanel designed
clothing for women that were more practical, comfortable and elegant. She daringly rebelled against
many fashion restrictions for women during her time. The reason why Coco Chanel stood out
among many fashion designers is that she designed clothes for women that represented clothing
reserved for men in the twenties to the fifties. Even though her designs and style had dated at least
fifty years back, they are still accepted by the modern society, proving that her works are timeless.
Most importantly, she inspires women to dress for themselves.
Coco Chanel's real name was Gabrielle Bonhuer Chanel. She was born on 19th August 1883 in
Saumur, France. During her early life, Chanel's mother passed away when she was very young. Her
father who is a peddler, left her and her sisters in an orphanage where she ... Show more content on
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The designs of the Chanel suit took inspiration from men's suit because women of that time were not
known to wear suits. In contrast with the movement restricting clothing back then for women, the
Chanel suit had provided them with movement and minimalism, creating elegance. The jacket
consists of straight cuts making it fluid to the body's movement and was designed to free women
from the cinched–in silhouettes of the fifties, which limits their body movements and also their
freedom to express themselves (Chanel, 2013). It symbolizes an independent woman who is looking
for a career in a male–dominated

Two words.... Coco Chanel; the imperial personal brand of fashion and luxury.
The Future of twentieth century fashion designer, Gabrielle Coco Chanel, was born in 1883 France.
She went from being a struggling hat maker to being one of the fashion world's most recognizable
names. In this article we experience the rise, fall and return after World War II, of the most
influential brands.
Did she dream these things up? The answer...No Coco Chanel wasn't just a fashion designer, or
trendsetter she was an innovator and a listener, an observer and an articulator. We're all witnessing
the same events; but, as is usually the case, it takes genius to detect the significance of what's
happening. (Coco Chanel: Personal Branding Legend) Coco confidence allowed her to rely on her
own judgment in turn created a style that changed the face of fashion forever. ... Show more content
on Helpwriting.net ...
Her strong, unique personality showed in her designs then and still today in Karl's designs {new
head of house}. She replaced the torturous corset design with comfortable fitting suits and clean
lined dresses. Less form fitting and more comfort, sport and ready–wear became the silhouette of
Chanel Designs. The very popular Chanel suit and the iconic little black dress.
In 1909, Chanel opened her shop in Paris selling hats, worn by famous actresses who helped build
the Chanel name. In 1913 she began to use jersey–knit in her fashions. These fashions were a result
of the cultural changes surrounding WWI" (wikipedia.com/Chanel).
WW1 shaped the influences of the world Coco observed. Women not men were working in
factories. They needed warm clothing that would stand up to working conditions. As a result in 1914
Chanel's designs were inspired in the time period where women's sports were being introduced.
Chanel debuted in fashion world at the perfect time. Her jersey fabric and looser fitting garments
were perfect for sportswear and the new found independence of

Cfew
Chanel
–––––––––––––––––––––––––––––––––––––––––––––––––
Top of Form
Bottom of Form * Born: August 19, 1882 in Saumur, France * Died: January 10, 1971 in Paris,
France * Nationality: French * Occupation: Fashion designer
Legend. Coco Chanel once declared, "Legend is the consecration of celebrity," and no other fashion
designer in history has exceeded either Chanel's celebrity or her legend. She was a fiercely
independent lover of dukes, industrialists, and artists; a confidante of many of the creative geniuses
of her day–among them, writer Jean Cocteau, painter Pablo Picasso, ballet impresario Sergei
Diaghilev, and composer Igor Stravinsky; and a self–created image of the free–spirited "new
woman" of the 1920s. Through ... Show more content on Helpwriting.net ...
Chanel both embodied, and in many ways dictated, the revolution in women's fashion that occurred
in the 1920s.
Connections. Chanel's influence was in part the result of the personal and social contacts she made
in postwar Europe. In 1917 she became a protégée of the wealthy, beautiful Misia Edwards–later
Misia Sert–who introduced her to the circle of avant–garde writers and artists with whom Edwards
associated. During the 1920s Chanel herself hosted parties for these intellectuals as well as for the
wealthiest and best–known members of European and American society. In 1924 she designed the
costumes for Diaghilev's ballet Train Bleu, for which Cocteau had written the story and Picasso had
designed sets. During the 1920s and early 1930s Chanel also formed intense but generally brief
liaisons with fascinating men: Russian Grand Duke Dmitri Pavlovich, who had participated in the
assassination of the mad Russian monk Rasputin; Hugh Richard Arthur Grosvenor, Duke of
Westminster, among the wealthiest men in England; brooding French poet Pierre Revedy; and
French artist Paul Iribe. Each of these men seems to have proposed marriage, butChanel–always
protective of her independence–declined. Most biographers agree, however, that her often–repeated
retort to the duke of Westminster's proposal–"There are already three

Essay on The Elegant Life of a Legend: Mademoiselle Coco...
Gabrielle Bonheur Chanel was born August 19, 1883 to Albert Chanel and Jeanne Devolle, a
stallholder and a laundrywoman at the time of her birth. Gabrielle was the second daughter born to
the Chanel's. She had five siblings, her two sisters Julie and Antoinette, and her 3 brothers Alphonse,
Lucien, and Augustin. "Chanel rarely talked about the circumstances of her birth, but she did
occasionally mention a train journey that her mother had undertaken just before, in search of the
elusive Albert." (Picardie 15). Chanel claimed that her mother was dressed were no one could
determine if her mother was pregnant or not. When the passengers acknowledged the fact that she
was pregnant they took her into their home and sent for a doctor. When the ... Show more content on
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Chanel became a singer and performed in clubs in Vichy and Moulin's were she received the name
"Coco". Some say her name came from a song she sang while on the other hand she stated that it
came from cocotte, a French word for "a kept woman" (A&E Television Networks). At the age of 20
obtaining a steady job was hard for Chanel. So she quit as a singer at Moulin's and later met a rich,
young, French textile heir by the name of Etienne Balsan. Balsan was a horse and rider who offered
to help her millinery business in Paris. During his service of helping her she became his mistress and
he furnished her with the rich lifestyle such as dresses, diamonds, and pearls. Throughout the time of
living with him she began to designing hats as a hobby which later became more than a hobby.
"After opening her eyes" as Chanel said she left Balsan and continued to live in his apartment in
Paris. "But the biggest secret of all was whether or not Coco was pregnant during the course of her
relationship with Balsan." (Picardie 53) Chanel's nephew André Palasse was rumored to have
actually been her son and also the son of Balsan's as well. After leaving Balsan, Chanel begins to
date his even wealthier friend Arthur "Boy" Capel. He was an English gentleman very handsome,
tanned, and attractive. "Boy was a man with a string of women, as well as polo ponies, and his
mistresses would ask him when he was going to leave little Coco, but his reply was certain: 'I'd
rather cut my leg off'."

Swot Analysis Of Chanel
E. Market, industry and competitive analysis by company Target Audience Majority of Chanel users
are female that represents modern, simplicity, elegance and class, especially from generation X and
Y, but they still retain "classic" market, which is their forte. Since 2002, with the launching of
Chance perfume, Chanel is targeting women between the ages 18–39. Market and Industry analysis
by company In year 1999, Chanel changes its historical attitude which represented elegance and
luxury. Chanel cosmetics aims to reach younger customer group through youth strategy that was
introduced that year. Firstly, they introduce youth to Chanel family and targets getting potential
customer lifetime value by gaining more customer value by treating perfume & cosmetics product
line. Second, ... Show more content on Helpwriting.net ...
In details, Chanel No.5 has a strong brand image as "fashion passes but the style remains" quoted
from Coco Chanel, conveys a message of Chanel's timeless elegance style. Secondly, Chanel
produce high–quality product. With the quality of the product, it gained the consumers' loyalty. In
the other hand, this company also has a great management structure. There are many training for
Chanel's associates. Consultants are sent to Paris to understand the heritage of the house and
gathered for a conference for updates, acknowledgement and training for new products. The
weakness for this Chanel No.5 is the company official website is not outstanding enough compare
with others promotional website, because the website of Chanel does not provide prices for their
products. So, customers need to make a call or personal trip to find out the prices of the product they
want. And, they might also face the issue like some of the place markets are not familiar for the
country. Next，the brands like Dior and Burberry are strong competitors to

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has
to do with ideas, the way we live, what is happening."
–Gabrielle Bonheur Chanel– ("Coco Chanel Quotes")
Gabrielle Bonheur Chanel is a fashion designer of the 20th century, known as Coco chanel. she is a
world's most well–known fashion designer in the world. She is also the founder and namemaker for
chanel.She began to design clothes that were simple and comfortable to wear. And she got rid of all
the uncomfortable and unnecessary inner wears and decorations. Which freed women to wear stuffy
clothes. By designing the clothes that are simpler and can be active in but still very Feminine at the
same time. Channel's style is still well worn and very popular even until these days.("Who ") ...
Chanel's mother Eugenie Jeanne Devolle was a laundry woman in the Charity hospital which was
run by the Sisters of Providence in Saumur, France. And her father, Albert Chanel was a rambling
street vendor who peddled work clothes and undergarments for a living. When Chanel became 12
years old her mother passed away due to bronchitis and her father sent her to away to an orphanage
in a convent, where she stayed until she was 18. ("Coco Chanel: How| Time" 7)In here coco chanel
learnt to embroider, iron and sew. which later let her to step Chanel to begin her fashion career and
helping her to realize her fashion sense. Chanel later came out of the pub to sing a song at the bar
and used the nickname ' Coco '.Those two "C"s in the name was later used as the two "C"s in the
Chanel logo. And it is also assumed that the nickname ' Coco ' was used to hide her poor living
environment as a child.("Coco

Fashion, Fashion And Luxury Company
Executive summary
The number of people willing to spend capital on luxury goods is increasing around the world as
global economic recovery takes place. Both the old and the young are relying on the internet for
information due to increase in technology. Chanel is an established beauty, fashion and luxury
company headquartered in France. The brand was founded by Coco Chanel who was famous for
revolutionizing ladies' fashion as well as introducing timeless elegance and style. The strength of the
brand also lies in Karl Lagerfeld, a cult designer, who never fails to interest the management team
and consumers in promoting and preserving the brand image and attuned to the needs and market
trends of the consumer. Chanel brand will continue ... Show more content on Helpwriting.net ...
Literature review
The British Fashion Council (2014) indicates that the fashion industry's aggregate contribution to
the UK economy has increased to over forty six billion pounds since the year 2009. This reflects a
percentage increase of 23%. The fashion industry makes remarkable contribution to the economy by
indirectly supporting the chain industries and inducing the spending of its workers' wage income.
The Mayor of London, Boris Johnson, agrees in entirety with the British Fashion Council by
indicating that these figures prove the magnificent contribution that the fashion industry makes to
the UK economy. The fashion brand industry's development is attributed to the UK's creative
designers that give them a competitive advantage over the other designers across the world. Its value
rises day by day as it invests in a variety of colleges to nurture the talents of its designers and hence
contributing to the popularity of the UK's fashion brand industry.
Chanel uses a number of positioning strategies. First and foremost, it uses an extension pricing
strategy under which it charges the same price in all its retailers. Channel sales all its products at
top–scale prices. This enables it to maintain its image among its customer base as one that offers
high quality products. This means that all the brands of Chanel are hardly

Coco Chanel
Coco Chanel: Most influential women's fashion designer The designs created by Coco Chanel have
had the greatest impact on women's fashion. Her designs are classic, timeless, and still very popular
today. All of her accomplishments were because of her hard work, dedication, and being her own
person. Gabrielle "Coco" Chanel was born on August 19, 1883 in Saumur, France. (A+E Television
Networks, LLC "Coco Chanel Biography") When Chanel was twelve years old, her mother, Jeanne
Devolle, past away from tuberculosis. A week after her mother's passing, her father, Albert Chanel,
who was a street peddler, abandoned Chanel along with her brothers and sisters. (Savio Dsilva
"Coco Chanel Biography & Life Story") After Chanel and her siblings ... Show more content
She told people that she was born in 1893, but she was actually born in 1883. Not only did she lie
about her age, she also told people that her mother had passed away when she was six, but in reality,
she was twelve. She also convinced people into believing that her father had sailed to America and
she was sent to live with her two aunts; however, her father abandoned her and she was sent to live
in an orphanage. (AETN UK "Coco Chanel biography") Not only were Chanel's designs different
from others, her appearance also differed from other women as well. She had a bobbed haircut and
wore bright red lipstick. Chanel's designs also stood out from others as well. Her designs were new,
creative styles that most people would have never thought of creating. One of her most famous,
unique designs was her line of men's–wear for women. Chanel's purpose of designing men's–wear
for women was because she knew that the clothes for women back then were very uncomfortable, so
she decided to change things up. Men's–wear was very loose and comfortable, which got the
attention from many women. Her line of men's–wear is still very popular among women all over the
world today. (Savio Dsilva "Coco Chanel biography and life story") Chanel's main goal to design
was not to start a completely new trend in the fashion world, but for women of all sizes across the
world to be comfortable, yet still feel

Coco Chanel: a Fashion Icon Legacy Essay example
Coco Chanel: A Fashion Icon Legacy
Thinking of fashion, many names come into mind: Gucci, Louis Vuitton, Dior, Burberry, Marc
Jacobs, and Yves Saint Laurent, but the one that sticks out over all of these seems to constantly be
Chanel. Chanel's story is most inspiring due to her journey; she was not born into the glamour life.
Chanel had to work for success, coming up from impoverishment, not even bringing a family with
her out of it. She was to be the name on the company, the one that will be admired and noted for the
work she did and the obstacles she overcame. Coco Chanel's hardships not only shaped her future
and designs, but they revolutionized fashion and created an iconic image and company that will not
be forgotten.
Stricken ... Show more content on Helpwriting.net ...
She found the help "[in 1992,] . . . from Pierre Wertheimer to market [the] fragrance" (IDCH). She
made an agreement with the Wertheimers, selling clothes under the Chanel name, but designing her
business as a separate company.
Though the Wertheimer family would control the Chanel brand finances, the drive and vision came
from Coco (International . . . 2). In 1922, Theophile Bader, French department store chain Galaries
Lafayette founder, introduced Coco to Ernst Wertheimer's son, Pierre (International . . . 2). In 1921,
the family and Coco were introduced through desperation of a business partner as she "sought
financial help, [and] . . . Pierre Wertheimer wanted to help her succeed," so he founded Parfums,
retaining 70 percent ownership, giving 20 percent to Bader, and leaving Coco Chanel with a measly
10 percent (International . . . 2). Introducing other fragrances including No. 5 in 1929, she operated
a fashion studio near the Louvre in Paris, but "the personal relationship between Coco Chanel and
Pierre Wertheimer deteriorated" (International . . . 2). Coco Chanel felt the exploitation from the
family that would eventually lead her to hiring an attorney to renegotiate agreements, as she felt that
she had unwittingly signed away the rights to her own name" (International . . . 2). By the time Coco
secured another lover, Hans Gunther von Dincklage, a German Military officer, she had fired many
of her employees and shut down

Coco Chanel's Impact On Women
Imagine walking down the streets of Paris in 1921 and walking by a young beautiful woman dressed
in a simple black dress. While you walk by her you get a whiff of a smell, a smell like no other in
1921. It was the smell of a strong woman and not a flower bed, that was the smell of Chanel No. 5
the perfume that put Coco Chanel on the map. The big question is, who was Coco Chanel and what
was her big impact on women in society in the early 1920's. What made it successfully into such a
worldwide known brand? Chanel started in Paris, France in the year 1910 the brand did not take off
until her release of Chanel No.5 in 1921. Coco Chanel the owner revolutionized the way women
presented themselves, she also paved a new way for fashion. Chanel introduced ... Show more
content on Helpwriting.net ...
She did not have a glamours and fortunate life. After her mother had died Gabrielle was put in an
orphanage by her father. She was raised by nuns who taught her to sew, little did they know that that
skill would lead her to her life's work. She did not pursue her career in fashion right away, she had a
brief time where she was a singer where she developed her nickname and Coco. After her short time
as a singer "Chanel burst into fashion the way you burst into literature." (Fiemeyer) opening a
4small shop in Deauville, France where she sold jersey sweaters. Within the first five years, her
"comfy" style started to attract wealthy women that were seeking relief from the tight corset style.
Chanel said, "Luxury must be comfortable, otherwise it is not luxury." (Picardie) Chanel's designs
were made simple and for comfort, revolutionizing clothing for women. Her brand really took off
after her release of Chanel No. 5 the perfume that transformed the way women were portrayed.
Shortly after releasing Chanel No. 5, she presented her first line of makeup in 1924. Chanel kept
launching new projects after that along with reopening her couture house in 1954 when it was
originally opened in 1915 in Biarritz, France. Her whole plan was to change the way women were
expected to

From my reading I have ascertained that there is almost a definite line in fashion. A before Chanel
and an after Chanel. With so many revolutionary breakthroughs this designer drew a definite line in
the sand with her work. Common fashion staples in the twenty–first century were a direct result of
Chanel. Such as the well–known "Little Black Dress" more commonly nicknamed the LBD.
According to Jessa Krick who wrote a short article for the Met Museum said the following, "In
1926, American Vogue likened Chanel's "little black dress" to the Ford, alluding to its almost
universal popularity as a fashion basic." (2004) The significance of relating the LBD to Ford is the
fact that everyone had a Ford. The popularity came from the notion that the dress was versatile
enough to be either a day or evening dress. It was also somewhat innovating due to the color. Before
Chanel the color black had been harsh and only worn for mourning purposes. Proving another time
when Chanel broke the rules and changed the world. (Dunne, E., 2013; Krick, J., 2004)
In a Time cover story done about the most influential designer, Coco Chanel, a brief history was
given about the designer. She made her name first in the 1920's and 1930s, then ... Show more
Even though my argument is to show how she is perhaps the most influential designer of the
twentieth and twenty–first century, I am not discounting the contribution of other designers. In fact,
I believe that there are compelling arguments out there for designers such as, Dolce and Gabbana,
Tom Ford (Gucci), Hubert de Givenchy, and Christian Dior to name a few. All of these designers
have been in the fashion game for decades and have made their own accomplishments. I would not
want to disregard any of their contributions. Chanel has made a significant impact for women and
my own life, and so I definitely feel more of a connection to her and the changes she

Coco Chanel Revolutionised Fashion
Have you ever taken a step back and looked
How Coco Chanel Revolutionised Fashion
By Sienna Hollis at how fashion has revolutionised over the years? Well, this article is taking a step
back in time all the way to the early 1900's to look at the way that Coco Chanel changed fashion.
Coco Chanel was all about empowering women through her designs by throwing stereotypes of how
women should dress out of the window. She introduced many trends that we still see within todays
society with many of her original products still on sale even after her death in 1971.
One of her original designs in the early 1920's was the little black dress. The dress was an update for
the modern women, known for both its striking silhouette and dark tone. Since the Victorian times
the dark tone was commonly associated mourning. However this was soon changed after, with Coco
being the one of the causes that made black a colour which could be worn everyday, for Coco black
was simple elegance. Rival couturier Paul Poiret reportedly scoffed at Chanel in the street,
mockingly asking her, "What are you in mourning for, Mademoiselle?" The quick–witted designer
responded, "For you, dear Monsieur." Touché!
One of the ways that she broke the female stereotype was breaking the social rule that trousers were
only for men. When WWI broke out in 1914, many women who took worked in manual roles began
to wear trousers in the workplace. Coco Chanel loved wearing trousers herself, often borrowing her
boyfriend's suits,

To what extent did Coco Chanel change the way in woman's society?
Gabrielle "Coco" Chanel was one of the most influential fashion designers of the twentieth century.
She was the founder and creator of the House of Chanel and is famous for creating designs such as
the Chanel suit, the "little black dress" and famous perfume Chanel No. 5. The clothes and perfumes
Coco created changed the way woman looked and the way they looked at themselves, turning
ordinary men's fabrics, into comfortable and affordable clothing for all women to wear.
Coming from a life of poverty and having been raised by Nuns, who taught her how to sew; Coco
set out to make women's clothing comfortable and affordable. Her designs were plain and elegant,
which were inspired from men's materials such as jersey because of its low price. This looser and
more comfortable fabric freed women from the corsets and helped revolutionise fashion entirely.
Coco was bold and expressed her modern way of thinking through her clothes, yet her designs were
... Show more content on Helpwriting.net ...
She favoured glass copies because "they were devoid of arrogance in an epoch of too easy luxe".
Coco believed that jewellery should be "worn as a decoration, not to flaunt with wealth". As well as
selling accessories, Coco also soled perfumes, such as her most famous perfume Chanel No.5. The
perfume was first created in 1920, where Coco and her master perfumer Ernest Beaux decided to
make a fragrance with modern advances. Coco believed that "A woman who doesn't wear perfume
has no future" resulting in aspiring women to buy clothing and perfumes for themselves and not
feeling any guilt for spending just a bit more money than normal. Chanel No.5 went against all other
fragrances at the time including flowery scents, and was instead made up of 80 ingredients which
had no dominant scent. Coco would pack the fragrance in a black box when selling to give the buyer
the feeling of luxury and

Coco Chanel
Biography
"Everyday is a fashion show and the world is your runway."–Coco Chanel. The woman who brought
us the little black dress, the Chanel suit and jacket, bell bottoms and Chanel No. 5 perfume.She used
her imagination to create clothes that had never been seen before that era. She simply was a
"successful women in a competitive industry who enjoyed transforming women's appearance inside
and out". Coco Chanel created a change in the fashion industry by widening the ranges of women's
fashion and changing the social ranking of women. Chanel was born on the nineteenth day of
August in the year of 1883 to a laundry woman with the name of Eugénie Jeanne Devolle and a
street vendor named Albert Chanel. She did not have a great childhood ... Show more content on
Helpwriting.net ...
With five franchises open on Rou Cambon she only remains to keep one up and going. The only
open store was Number 31, there her perfumes and different accessories continued to be boom
products. Chanel stayed out of the public eye for the next decade and a half, relying on the sales of
her perfume as her main source of income. (http://www.entrepreneur.com/article/197624)There are
theories that Chanel was a Nazi spy during war, but none have been proven to be correct. Chanel
returned in 1954 with a fashion comeback. In Europe, her comeback at first would be regarded as an
complete lack of success. Fashion critics were less than impressed with her new line, which only
repeated her purpose of a casual chic. But in the United States, Americans couldn't buy her suits fast
enough. Both Europe and the critics soon abandoned to Chanel's success in America. Even though
she became a failure in Europe's eyes she continued to work positive up to the end.(
http://www.entrepreneur.com/article/197624) On January 10,1971 being eight–eight years old
Chanel died in Paris at Hotel Ritz. "There is no time for cut and dried monotony. There is time for
work and time for love,That leaves no other time."–Coco Chanel. It has been said that she was
working on a new project the day before her death. Today, her legacy is kept by Karl Lagerfeild. As
of her cause of death it was never revealed to the public.

Maketing Report of Chanel
Introduction
Chanel started its business in Paris in 1909 and opened outlets in different countries for example,
opened a boutique in 1913 in France, and it becomes one of the largest fashion brands in the world.
It has produced clothing, footwear, handbags, cosmetics, fragrances and jewelries1 which are
shopping goods. The characteristic of Chanel's products are audacious, perfectionist, unique,
passionate and visionary2. Chanel has won few FiFi awards which is a popular award in fragrance
market between 1973 and 2006. Although Chanel is a well–known brand in the fashion market in
the world; it still has some strong competitors to compete with it for example, Escada and Anna Sui.
Chanel N°5 is the earliest, the most successful and ... Show more content on Helpwriting.net ...
B. Age
According to a 2001 Women's Fragrance Track Consumer Study, cosmetic are used most often by
consumers 18–to–34 years old. So, Chanel's aggressive plans specialize conspicuously in the under–
30 age category. They also claimed that "Young consumers are the lifeblood of the beauty industry."
Therefore, Chanel sets this segment to captures the fancy of this fickle young group of consumers
between the ages of 18 and 29.6 Chanel also bids to attract target younger consumers in college or
holding their first jobs.
2. Psychographic – Personality characteristic
Different Chanel products will represent different characteristics for its consumers to reveal their
personality and seductiveness, such as fragrance. For female, N°5 shows an indefinable femininity,
and Chance conveys a youthful, sexy and romantic attitude8. For male, ЁGOЇSTE expresses the
subtlety of a warm and powerful bouquet, and Allure Homme Sport shows a sparkling and
energizing freshness.
Moreover, there are three ranges of fragrance– perfume, eau de perfume and eau de toilette to suit
their needs and taste.
Buying Situations for Chanel
Benefits sought
Based on using cosmetics have some benefits such as building up confident, making themselves
prettier and stressing the own character. Therefore, Chanel should divide the market into groups to
find out which group that people have the needs and wants to achieve the benefits of cosmetics.
We use the five key steps in segmenting and targeting markets

Coco Chanel Accomplishments
Gabrielle Bonheur Chanel proved herself, as a woman, through the years of her accomplishments
(Bio.com). Born on August 18th, 1883 in Saumur France into a horrible situation. Coco did not start
off very well (Bio.com). Her mother, Jeanne Devolle, had died and her father, Albert Chanel, who
was a peddler at the time, willingly threw her and her sisters into an orphanage at the age of twelve
only to be raised by nuns. Coco started off her exciting life as a singer performing in nearby clubs
and it is said she got her nick name "Coco" from a song she sung often called "cocotte" meaning
kept women (Bio.com). During her stay at the orphanage, she was taught how to sew which started
it all for her (Bio.com). When she was only 20, coco got involved with two ... Show more content
These acts of determination that Coco performed throughout her life proves what a spectacular
designer she was. Coco Chanel also was of course very creative being at what a wonderful designer
she was who created timeless designs that changed the world for women. First off, Chanel created
her very own perfume line that is still used today. Her formula for this spray was one of a kind and
is still used today. Chanel No. 5 is bought everyday and is loved by customers who have to be
completely thankful to Coco ("Chanel No 5: The Story behind the Classic Perfume – BBC News").
Another creative design that Coco is known for is her "little black dress". She wanted a new color
that would stand out for fun, night events and not always be known for a sad, mourning color. She
chose black, which suited this dress perfectly and ended up being one of Chanel's top designs
(Bio.com). Chanel's legendary suit was also an act of genius that represented her creativity. Her
1925 suit was one step closer in helping women wave goodbye to their uncomfortable corsets and
confining

Gabrielle Chanel Research Paper
The intriguing but mysterious Gabrielle Chanel was born into a poorhouse in Paris August 19th
1883 and died January 10th 1971 in the famous House of Chanel, "Rue Cambon". During these
extravagant, changing and difficult years of war, fashion, depression and ultimately; love, she
became the figure who introduced simplicity into women's wardrobes, yet was far from simple
herself. Chanel believed in designing couture that was for "freedom and forgetting" (69), where
women could travel by whatever means, yet still feel comfort and at home within their clothes. As a
leader, she replaced the whalebone corsets and overly tacky hats with loose trousers, Breton tops
and sailor blouses that all young and old females could "live in, breath in, feel comfortable

Analyzing The Organization, Its Markets, Customers And...
1.Introduction
1.1 Purpose of the report
The purpose of this assignment is to use the research data and then apply this to analyze the
organization, its markets, customers and product.
1.2 Background
Chanel (Australia) Pty Ltd is a foreign–owned private company which forms the Australian business
of global cosmetics and fashion giant Chanel SA, based in France. (IBIS, 2015) It was a Paris–based
fashion house founded in 1909 by Gabrielle Bonheur Chanel. (Chanel, 2008)
Chanel Australia wholesales and retails perfumery, cosmetics and fashion products across Australia,
with stores located in Sydney, Melbourne, Brisbane and Perth. (IBIS, 2015)
1.3 Scope
This report will analyze the one of Chanel perfumes called Chanel No.5which is the most famous
perfume in the world. It includes the classification of product, competitors, environment and target
market in the Australia from 1921 to 2015.
1.4 Assumption
Assume all of the data and conditions in the article are tenable.
1.5 Limitations
Because of that some information is gathering from many different sources such as some websites
and textbooks. So some information may not be the updated and completely true.
Background Information
2.1 Industry
Chanel Industry belongs to the Luxury Retailing industry that is characterized by a low level of
market share concentration, with the top four players accounting for less than 40.0% of revenue.
Chanel is one of the largest companies in the global which worth about $5.6 billion.

Corset In The 1900's
Coco Chanel's career blossomed amidst political and social change. After World War I ended in
1918, many western states including the United States of America were fighting a new battle.
Women's suffrage and equality in the work force were gaining steam. Liberation was needed in
more than one way. Women's suffrage in 1920 was only the beginning. Chanel started a revolution
of her own. In Tejvan Pettinger's biography on Coco Chanel, he quotes the designer saying, "Most
women dress for men and want to be admired. But they must also be able to move, to get into a car
without bursting their seams!" (2009). Up until World War I women wore long dresses and skirts
with a constricting corset. The doing away with the corset is one of the many things that has been
attributed to the influence of Coco Chanel.
The corset is a woman's tightly fitting undergarment extending from below the chest to the hips,
worn to shape the figure. Generally what is thought of at the mention of corsets is a tiny waist and
the restricted ability to breathe for the wearer. According to an essay published by the University of
Virginia, "Too Close for Comfort: 500 Years of Corsets" (1998) as the name suggests up to the early
1900s corsets had been worn in western society for close to 500 years. Early corsets were not
harmful to women and hid the natural ... Show more content on Helpwriting.net ...
Sischy's cover story on Chanel that was featured in Time magazine states, "She couldn't afford the
fashionable clothes of the period––so she rejected them and made her own, using, say, the sports
jackets and ties that were everyday male attire around the racetrack" (1998). A cunning mind on this
designer, and her fearless approach to breaking down previous boundaries brought her fame. By
doing what those before her hadn't thought about or dared to do, she is the reason for many of the
common textiles used in modern

A Research Paper On Coco Chanel
Alexis Cassinelli
Mrs. Briggs
Fashion and Textiles
15 May 2017
Gabrielle Chanel, other wise known as famous fashion designer Coco Chanel, was born on August
19, 1883 in Saumur, France (biography.com). The baby girl was born to parents Albert Chanel and
Jeanne Devolle, a young unwed couple that lived in great poverty. Her parents had seven children
giving them three daughters Gabrielle Chanel, Antoinette Chanel, Julia Chanel, and four sons
Lucien Chanel, Augustin Chanel, Pierre Chanel, and Alphonse Chanel. Jeanne Devolle died due to
tuberculosis when her children were very young age leaving her children to be raised alone by their
father who worked as a peddler. (Time) Her father, unable to successfully care for his children, made
the tough decision to release the children from his care. The boys of the house were sent to a farm
where they spent their childhood as laborers. The girls, including Coco Chanel, were all sent to an
orphanage where they would be raised by Catholic nuns. The nuns raised her in a extremely strict
manner but failed to ever break her tough demeanor. The nuns that raised Coco Chanel from late
childhood wanted to teach her a skill she could use throughout her life: sewing. In fact, every source
of education Chanel had came from what she was taught in her years at the orphanage. Chanel
would take the skills she learned, combine them with the hardships she faced, and grow a fashion
empire bigger than she could've ever dreamed of.
From her early teenage years, motivated by a lifetime of poverty, Chanel utilized her skills from the
orphanage to support herself financially. One of the fashion icons careers that may be unknown to ...
A&E Networks Television, 28 Apr. 2017. Web. 08 May 2017.
.
"Coco Chanel: How Poverty Shaped the Designer's Life." Time. Time, n.d. Web. 10 May 2017.
McDowell, Colin. "Gabrielle." The Business of Fashion. N.p., 27 Nov. 2015. Web. 10 May

Marketing -Chanel
CHANEL PERFUME
INTRODUCTION
The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from
Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an
interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced
dry rough to the European market in the 1890's. The company grew rapidly, and by the early 1920's
Bourjois had begun making and distributing skin creams from his Rochester, New York, plant for
cosmetic industry giant Helena Rubenstein. Through the Wertheimer family would control the
finances of Chanel from its inception, the impetus and creative vision for the company came from
Coco Chanel. Theophile Bader, founder of ... Show more content on Helpwriting.net ...
" A few year ago, it used to be that fragrance would come out, slowly build up sales, and perhaps
after three or five years you would start seeing some attrition. Now a fragrance comes out and often
by the second year its either off the shelves or posting double–digit declines in sales."
To make things worse, the perfume market is also suffering from slower growth than some other
segments of the beauty industry. L'Oreal's fragrance division was its slowest–growing cosmetics'
business segment in 2005. Comparable perfume sales at the group rose 1.3% to $1.47 billion ($1.93
billion) in 2005, compared to growth of 8.9% for skincare and 5.6% for hair care. In France, the
world's largest perfume market, sales were flat in 2005. At U.S. department stores, sales rose 3% to
$2.94 billion, according to market research firm NPD. The Luxury Brand Market Analysis is the
only study of wealthy consumer awareness and buying behavior of luxury women's fragrances.
Wealthy consumers mentioned Chanel (in the aggregate) as the most often recalled brand (unaided)
when asked which luxury fragrance brands come to mind. It was also the highest ranking brand for
market share, purchase consideration and most recent purchase. "With the hundreds of choices
wealthy consumers have for luxury fragrances, it's a tribute to Chanel that their brand remains so
dominant within this coveted segment," said Milton Pedraza, CEO of the Luxury Institute. " While

Coco Chanel"Fashion has become a joke. The designers have forgotten that there are women inside
the dresses. Most women dress for men and want to be admired. But they must also be able to move,
to get in a car without bursting at their seams! Clothes must have a natural shape." Coco Chanel.
Coco Chanel was born on August 19, 1883 in Saumur, France. Throughout her career she faced
many hardships, she went above everything and created her own success. To this day, Coco Chanel
is a beloved brand, creating astonishing looks in the fashion world.Challenges she faced Coco was
born into a family that was in poverty. When she was young her mother passed and she was left by
her father in a convent–orphanage with her sisters. There, she was taught to sew and that is what
opened the doors to what later became a highly successful fashion career. ... Show more content on
Helpwriting.net ...
One major challenge was that when she first began her fashion, she had no money and she did not
know anyone that could give her ties to the more fashion forward world. Chanel had to work her
way up from basically nothing. As she started to prosper, she got taken advantage of by male
investors. They took 90% of the profits from her most famous fragrance, Chanel No. 5 (Brittanica).
Chanel being a woman and a new and upcoming designer had a lot of trouble fighting that contract.
She knew that the male investors were taking advantage of her and she tried to change that, no one
sought out to help her win the multiple legal fights she had against them. Then, when her business
was thriving and being very successful, she had to close down her doors due to the outbreak of
World War II (Krick). She then became discredited by people of France because she became the
mistress of Nazi officer, Gunther von Dincklage (Biography.com). Many people thought that was a
betrayal. They viewed Chanel like the enemy from that point on. When she reopened her doors,

The Purpose of Advertising Essay
The Purpose of Advertising
The purpose of advertising is to familiarise the public with a certain brand or product. Companies
spend millions of pounds a year on advertising so that when the public are searching for a product or
service a certain brand is recognised and, as a result, their product or service is chosen.
Companies need to ensure that their money is spent wisely. They do this by completing extensive
market and physcological research. Members of the public from a company's target group or
audience are chosen to express their views about the advertisment before it is published or aired.
Media can include television, cinema and radio. This is the communications aspect of ... Show more
This is illustrated in the first advertisment, for Chanel No.5 perfume.
The classic, sophisticated design immediately sets the tone for the advert and for the type of
audience it has been aimed at.
Chanel is an icon of the 21st century and its image needs to be preserved by attracting new
customers.
The modern, yet timeless layout of the promotion emphasises on this, but the advert is traditional
enough to appeal to older audiences. This shows that although Chanel wish to attract a newer
audience, they also desire to keep their traditional customers loyal to the marque, hence the non–
controversial advertisment.
The advert itself has remained almost unchanged for the last forty years, as Chanel wish to preserve
their image. However, to appeal to successive generations the visual treatment has recieved subtle
changes, such as the inclusion of a more modern looking colour scheme.
The advert instantly grabs the reader with its striking, simplistic design. The contrast between the
two main colours adds to the classic meets modern feel that Chanel were aiming for.
Chanel is a name dating back to the 1930's. Over the years, it has been associated with the world of
fashion, style and elegent living throughout the world.

Chanel do a fantastic job of creating

The Making of Coco Chanel
Coco Chanel was born on the 19th of August in 1883 in Sammur, France her parents giving her the
name Gabrielle Bonheur Chanel. When Coco was around 12 her mother passed away this provoked
her father to abandoned her and her 5 siblings, she and her sisters were sent to a convent for
abandoned girls and her brothers were sent to work. The time she spent in the convent was a dark
time therefor she didn't like to speak of but she reflected in some of her pieces as she used the tones
and shapes from walking along the corridor. Once she finally became of age and left the convent she
became a seamstress beginning her life into fashion but she also became a cabaret singer where she
was given the name Coco.
A few years later in 1909 she opened a millinery shop at 160 Boulevard Malesherbes where she
designed and sold hats. These hats were simple yet elegant, a change from the heavily decorated
hats of the time. During this time she supposedly began her affair with Boy Chapel. He introduced
her to the world of wealth, paying for the first shops she opened and greatly influencing her fashion
sense. They're affair was on and off but lasted till his death in 1919, the mourning of his death
helped influence Chanel No.5. The sorrow she felt from his death inspired her designing.
Her fashion was like no other, she used blacks and greys which was only thought of to wear to
occasions like funerals but she turned this stereotype around and created the little black dress. Over
the years other

Chanel
Establishment and recognition: 1909 through 1920s
In 1909, Gabrielle Chanel opened a shop on the ground floor of Étienne Balsan's apartment in Paris–
the beginnings of what would later become one of the greatest fashion empires in the world.[1] The
Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their
fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats. During
this time, Coco Chanel struck up a relationship with Arthur 'Boy' Capel, a member of the Balsan
men's group.
He saw a businesswoman in Coco and helped her acquire her location at 31 Rue Cambon in Paris by
1910.[1] There was already a couture shop in the building, and so Coco was not allowed in her lease
... Show more content on Helpwriting.net ...
[edit]Chanel and Nazi affiliation: 1930s through 1950s
Evening couture dresses from Chanel evolved into an elongated feminine style.[1] Summer dresses
had contrasting scintillating touches (e.g. rhinestone straps and silver eyelets).[1] Coco designed a
line for petite women in 1937.[1] Throughout the 1930s, Elsa Schiaparelli was competing more
strongly with the House of Chanel, but this was only a short term rivalry. Chanel premiered an
exhibition of jewelry in 1932 dedicated to the diamond. Several of the pieces, including the "Comet"
and "Fountain" necklaces were re–introduced by Chanel in 1993. When World War II began in
1939, Coco Chanel retired and moved into the Hôtel Ritz Paris with her new beau, Nazi officer Hans
Gunther von Dincklage.[1][3][5] Only her parfums and accessories were sold in her existing
boutiques.
When France fell under the control of Adolf Hitler's Nazi Germany in 1940, the Nazis made the
opulent and exclusive Hotel Meurice (Le Meurice), located on the Rue du Rivoli opposite the
Louvre, their French headquarters. It was coincidentally and uncomfortably close (just right around
the corner) from

How Did Coco Chanel Change The 1920s
Have you ever wanted to know what was in style in the 1920s? Would you want to be a fashion
designer that has a brand that is still popular today? Well Coco Chanel was a fashion designer and
icon during the 1920s. Chanel changed the way women dressed by using new techniques, materials,
and designs. The 1920s is a decade that is known as the "Roaring 20s" because of the new ways of
dressing and dancing. A popular symbol was a "Flapper who is a young women with short bobbed
hair and short skirts" (History.comstaff). These young women were not classy and generally would
drink and smoke. Women did not have many rights until the 1920s, "The 19th Amendment was
added Constitution guaranteed women the right to vote" (History.comstaff). This is very important
because it is the first time in American history that women could vote. Music and dancing became
popular, "Jazz bands played at dance halls" (History.comstaff). This shows that people enjoyed
singing and dancing, but always loved to watch it too. The 1920s was a decade where women got
new rights and fashion also become a big deal.
Gabrielle Chanel's parents were poor, but she worked hard to fulfill her dreams in life.
For example, Gabrielle Chanel was born on August 19, 1883, "In a poorhouse in Saumur, France" ...
Her father was a merchant and her mother did laundry for others" ( Hess 12). This is important
because she never gave up on the wishes that she would fulfill later in her life. In addition, when she
was only twelve she went through a tragic loss, "... her mother Jeanne died when she was only 33
and her father left her sisters and Gabrielle in a convent in the town of Aubazine" (Hess 12). She felt
abandoned that no one cared about her. Lastly, her dad "sent his two sons to work on a farm as free
laborers" (Vaughan 3). She had to create a new life and basically start over. Even though she did not
have many opportunities she worked her hardest to get what she wanted in

Coco Chanel: Life and Times
Coco Chanel: Life and Times Born into dire poverty and aged 11 when her mother passed on, Coco
Chanel has come to be recognized by some as the epitome of success in the fashion industry. Indeed,
she has such a huge following of admirers that in some instances, fans have made pilgrimages to one
of her preserved apartments in Paris. As Tracy, a professed "timeless fan" of Chanel notes, "Chanel's
fashion spirit will forever remain immortal." Further, her timeless designs also continue to be hugely
popular today. Though in her later life she came to be regarded one of the world's most influential
designers of all time, Chanel's earlier life was far from glamorous. Coco Chanel was born
sometimes in the year 1883 though she later disputed the same as her birth date (replacing it with
1893). Chanel's mother passed on when she was aged 6 years old leaving the young Chanel and four
of her siblings under the care of her father. Soon after, her father put her in an orphanage run by
Catholic nuns. It is here that the young Channel learnt the art of sewing something that would prove
to be much helpful in her later undertakings. When she attained the age of eighteen, Chanel left the
orphanage and later on, she secured a job as a seamstress. However, Chanel would occasionally put
her other talent, singing, into use by performing at a cabaret. Soon, Chanel moved to Deauville
where she become romantically involved with Etienne Balsan and later on became his mistress at
the age of 23. It

A Masterpiece Of Olfactory Art
Chanel No. 5: a masterpiece of olfactory art
It has been over a century since Mademoiselle Chanel, determined to reform the concept of
femininity as much in style as in the essence, commissioned at the chemist Ernest Beaux what will
become the symbol of the international perfumery. Chanel No. 5 is unquestionably the most
legendary ever made fragrance, described as an opera of olfactory art. Independent, unconventional,
and provocative Coco Chanel transformed her unfamiliar name in an obligatory reference point for
fashion design of the twentieth. Icon of female strength, she translates the complexity and elegance
that characterize the woman, with the creation of what would become the scent par excellence. Her
way of conceiving the perfume is peculiar. When asked where to put the perfume she replies: " A
woman should wear a fragrance wherever she expects to be kissed" (A Woman). Coco also launches
what turned out according to the instructions of the designer had to embody a concept of femininity
timeless, unique and fascinating. The avant–garde idea of Chanel breaks every scheme imagining
her fragrance for a modern and independent woman, far from the stereotype that envisages she
should perfume of roses. Hence, Chanel No. 5 is the first perfume that rejects the convention and
symbolizes the technological and cultural innovation, furthermore, the women 's empowerment.
Chanel No. 5 is a concentrated of absolute femininity that shook the world of fragrances forever
with an

Impact Of Coco Chanel
Mini Extended Essay
Name: Eliana Sucre
Candidate number: xxxxxx
Topic: Coco Chanel's impact on women's fashion
Research Question: To what extent did Coco Chanel fashion innovations influence feminism in
Europe from 1920 until 1950?
Word Count:
Contents
Introduction to Coco Chanel 1
Chapter 1: Impact on Women 1
Chapter 2: Timeless Coco Chanel 4
Conclusion 5
Appendices 6
Bibliography ... Show more content on Helpwriting.net ...
Gabrielle Chanel, orphaned at an early age, was raised by nuns. She first viewed herself as being a
successful singer and through her singing career, her nickname of "Coco Chanel" was born.
Although her singing career wasn't that successful, she soon came to be the most iconic figure in the
fashion industry. Gabrielle Chanel wasn't just ahead of her time but of herself. She was responsible
for decades of innovations and several classical signatures inventions such as the Chanel suit, the
little black dress and the iconic Chanel No 5. Gabrielle Chanel introduced men and women to
rebellious yet elegant styles. She began her career as a hat designer in 1910 and soon started creating
several other items. Gabrielle Chanel opened her first boutique shop in Paris at 21 Rue Cambon,
creating her iconic hats under the name of "Chanel modes". Soon her incredible designs established
her reputation since they were favored by the most famous french actresses. She then had an
immediate success when she introduced a collection of sportswear, instantly changing women's
relationship with their bodies and ways of life. It was in 1918 when she opened her couture house at
31 Rue Cambon in Paris, an iconic place, currently recognized as one of the most historical places in
Europe. It's acknowledged that Coco Chanel has drastically changed the course of woman's
liberation regarding fashion in Europe from 1920s to 1950s in several

There has never said to be a more accomplished Parisian couturier in the 20th century other than the
one and only, Coco Chanel. Gabrielle "Coco" Chanel started as an average, young girl, born in 1883,
in Saumner France. She was raised by a peasant family, but grew up to be a unique fashion designer
with a famous brand name. Due to her hard work and talent, Chanel is a great model. She took and
idea and ran with it to create famous innovations that women all over the world still love today.
Chanel is known for her original perfume, "Chanel No. 5", her newer versions of the women's
tailored suit and a short skirt, numerous innovations, and her trademark of the "little black dress".
Coco Chanel has had a huge influence on our fashion world today, ... Show more content on
Helpwriting.net ...
In 1919, Chanel opened her first fashion house in Paris. She introduced her world renowned
perfume, Chanel No. 5, in 1922. This perfume is still one of the most famous perfumes today; it was
a real turning point for her career. The perfume was a crucial part of her empire that employed about
3,500 people around the 1920s, which was its prime time. During world war 2, Chanel closed down
her couture house but stayed living in Paris with a nazi officer. She fled to Switzerland after being
accused and insulted as someone who works well with an enemy, also known as a collaborator. she
retired to Paris and ran her couture house until she died. Chanel proved that being comfortable and
fashionable is possible, which is a great achievement, especially being a woman who made a great
impact on fashion, in the time period when women were discriminated over

Coco Chanel Impact On Fashion
Ellie Panicola
2/28/16
Mrs. Chambers
Literature
Coco Chanel's Impact on Fashion "Fashion is not something that exists in dresses only. Fashion is in
the sky, in the street, fashion has to do with ideas, the way we live, what is happening" (Coco
Chanel). This quote is one of many famous quotes by Coco Chanel. You can tell by this quote that
Chanel loves fashion, but it means way more than just clothes. At a time when women's clothing
didn't have sophistication and sexiness anymore Coco Chanel brought in a whole new fashion with
items like her "little black dress" and trademark suits.
Gabrielle Bonheur Chanel (aka Coco Chanel) was born in Saumur, France in August of 1883 (Krick
par 1). She was one of many fashion icons who made an impact ... Show more content on
Helpwriting.net ...
Her immediate impact it had on women was that women saw themselves in a completely new way
and it boosted their self–image. The clothes just began to make them feel better about themselves.
The lasting impact Chanel had on women and fashion was that the women loved the way they
looked with the clothes being so comfortable. Coco Chanel became a huge success with her fashion
line and beauty line. Today, Chanel is still worn by people everywhere. There's also over 300 Chanel
stores in the world (Heaney par 6). Now Coco Chanel's designs were taken over by Karl Lagerfeld.
"Following Chanel's death in 1971, several of her assistants designed the couture and ready–to–wear
lines until Karl Lagerfeld (born 1938) took over the haute couture design in 1983 and ready–to–
wear in 1984." Krick, Jessa. Gabrielle "Coco" Chanel (1883–1971) and the House of Chanel [New
York City] Oct. 2004: n. pag.

Marketing Strategy Of Chanel
INTRODUCTION
Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the
company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real
innovator on the market. After her death Karl Lagerfeld became his successor, currently he is the
mastermind behind the world–famous, top–selling luxury brand. Chanel soon expanded the product
range and started to design luxury hats, clothes, fragrances, accessories and cosmetics. The ideology
behind the brand is elegancy, beauty and self–respect of women; Chanel has a parallelism with
personal identity embedded into luxury. This is illustrated by the current slogan of N˚5 Fragrance "A
woman. A Destiny. A Parfume." (Chanel, 2014). The Chanel Fragrance called N˚5 is an ultimate
success since the very beginning it was introduced in the market as a symbol of femininity in the
early 1920's. Almost a hundred years later Chanel's N˚5 fragrance of the same composition is still
top–seller even though the number of concurrent companies or products has increased significantly.
Some research says that a bottle is sold every half a minute (Vogue, 2014).
LITERATURE REVIEW
I work with multiple archive and contemporary resources accessible from the internet which deal
with the success of Chanel. Using these documents from the database of Time, The ... Show more
Rumours say that the fragrance consists of about 80 ingredients (Vogue, 2014) but details of
production is held great secret. The perfume debuted on the market in 1921 and could only be
purchased at the Chanel boutiques. Its marketing successfully identified it with luxury and privilege
of the Upper class. Later on, although the strategy was not changed, the company decided to make
the perfume more available – middle price strategy was adopted to expand the target audience of the

How Did Chanel Change In The 1920s
During the 1920s the art world experienced a lot of change. The art world began to display its new
flawless works in colorful expressionism. Haute couture, French for high fashion, was no exception
to these newly made changes. Coco Chanel born as Gabrielle Bonheur Chanel was an artist of
clothing and of beauty. Chanel's early life was not as pleasing as she made it known to be. Chanel
lied about her childhood experiences in order to avoid social prejudice that accompanied the
situations in her upbringing.
Chanel was introduced into the world of art in 1908 after moving in with her lover
Etienne Balsan. It was in his home that she began designing hats, which would then lead to her
initial success in the world of fashion. Chanel moved on in her ... Show more content on
Helpwriting.net ...
Chanel gained popularity from some of her revolutionizing ideas. Just as the rest of the art world,
haute couture also experienced a drastic change during the 1920s. Chanel's fame began with her
refashioning of an old jersey. Chanel herself said "My fortune is built on that old jersey that I'd put
on because it was cold in Deauville," (Chanel). Chanel's fame came from one simple idea and has
blossomed to her world wide success.
L o w e 2
Chanel correlates with the world of art in her time as she began introducing new concepts to the
world of fashion just as impressionist movements began around her time of fame. Chanel introduced
many unheard of concepts which also attributed to her fame. Her introduction of the color black to
the world of fashion is the reason we have the phrase "little black dress". Chanel took something
that was seemingly exclusive to funerary occasions and brought it straight into the world of high
fashion. Chanel herself said "Women think of all colors except the absence of color. I have said that
black has it all. White too. Their beauty is absolute. It is the perfect harmony" (Chanel). Chanel
exuded her opinion in many of her flawless gowns designed

Consumer And Consumer Self Identity
1.0 Introduction
Consumer researchers have recognized that people consume in ways that are consistent with their
sense of self (Sirgy, 1982). Consumption is not only a tool to obtain the value of goods and display
social status, but also is closely related to self–identity. In the consumer culture, customers no longer
just shop because of their needs. The desire of individual's self–development and self–taught
continue to stimulate the consumption. People change themselves as much as possible by buying
new goods. In answer to the problem "what kind of person he is", people not only judge other
people according to a virtue or quality of the individual, but tend to be based on personal lifestyle or
behavior consistent with specific groups. ... Show more content on Helpwriting.net ...
It is important for marketers to understand the concept and dynamics of self, the meaning of goods
then they could use this link to advert better (Elliott & Wattanasuwan, 1998).
3.0 The importance of advertising
In the increasingly competitive market, people pay more attention to the development of brand
image. Meenaghan (1995) stated that advertising is considered to be an important marketing tool. It
informs consumers of the product information and it is a popular and effective way to communicate
with their customers. Companies could attract target groups through advertising. Advertising are
largely based on defining the desires and dreams of the consumers so it do not attempt to manipulate
consumers, but rather the symbolic meanings which are attached to the products. When a company
launches advertising, its goal is to promote consumption and increase market sales. Abideen and
Saleem (2011) stated that advertising promotes product awareness in the minds of all the potential
and target consumers and as such playing a huge role in influencing the consumer purchasing
decision. Therefore, many companies choose to make the advertising to attract the customers. These
companies also use consumer's self–identity concept to advert and let the customers know the
products could satisfy their self–identity. There are three different advertisements below.
3.1 Chanel
The first advertising that is

Informative Outline About Coco Chanel Essay
Informative Presentation Outline
Fundamentals of Oral Communication
Topic: Coco Chanel
General Purpose: To Inform
Specific Purpose: By the end of my speech the audience will know better about Coco Chanel.
Thesis: Coco Chanel brought the world of high fashion to the masses.
Introduction I. Does anyone know what this logo is? A. I am assuming most of women in this room
know what this is. B. This is Chanel logo, one of the most famous fashion brand in the world. C. A
lot of women know Chanel and they are fascinated of Chanel products, but how many people know
about Coco Chanel, the first designer of Chanel? II. Today, I am going to inform my audience about
who Coco Chanel was, and her famous fashion ... Show more content on Helpwriting.net ...
Baughman (Ed.), 2001). d. In that year she also moved into couture, designing dresses, skirts, and
sweaters in jersey, a fabric not previously used in the French fashion houses (J. Baughman (Ed.),
2001). B. She was the first woman to start a cosmetics line and the first to have a perfume named
after her (Brownell, 2009). C. Coco Chanel's real name is Gabrielle Chanel. 1. After she left the
orphanage, she sang during evening concerts at a fashionable café called La Rotonde. 2. According
to a quotation from a book "A Woman of Her Own" by Axel Madsen, "The only cabaret songs she
knew besides "Qui qu'a vu Coco?" was "Ko ko ri ko" (Madsen, 26). 3. She earned her nickname
'Coco' from the songs that she sang at the café.
Transition: Now that I've talked about who Coco Chanel was, now I will discuss her famous fashion
product lines. II. What are her famous fashion product lines? A. Chanel No. 5 is one of the most
prestigious scents in the world (J. Baughman (Ed.), 2001) 1. According to "The Secret of Chanel
No. 5", Chanel No.5 is sold in nearly every country 2. One bottle is sold every 30 seconds (The
Secret of Chanel No.5). 3. More than 100 million dollars is made each year of this perfume (The
Secret of Chanel No.5). B. Coco Chanel's "The Little Black dress" is thought to be element to the
world of women's fashion. 1. Almost a century after its real birthday in 1925, the Little Black Dress

I will present you my first article with Coco Chanel. She is a lady I admired. Let me tell you what
made me admire her greatly. She was born Saumur France on August 19, 1883 as Gabrielle Bonheur
Chanel. . Her mother passed away when Chanel was very young. Her father, a peddler, placed her in
the orphanage. She learned how to sew during her years there. Later, she became a singer, but
briefly before opening her first clothes store in 1910. Based on other historical gatherings, her name
"Coco" came from the clubs she sang in. It might have been in her songs. Whatever may be, her
name is history. Back to her first store in 1910, it opened in Paris's Rue Cambon. It started out
selling hats, then spread its stores in Deauville and Biarritz. Then

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