Passing on Responsibilities: Role of Consumers in “Ethical” Vegetable Production  in Cameron Highlands, Malaysia November ...
<ul><li>Objectives </li></ul><ul><li>To examine the impact of transnational regulations and consumption on “ethical” veget...
Cameron Highlands <ul><li>Key Markets </li></ul><ul><li>Kuala Lumpur </li></ul><ul><li>Johor Bahru </li></ul><ul><li>Singa...
Slide 3
<ul><li>Potential “Ethical” Food Production Concerns on Cameron Highlands </li></ul><ul><li>Land Clearing and Soil Erosion...
<ul><li>40 interviewees were asked to rank (in order of influence, 1-Most Influential; 4-Least Influential) the following ...
Methodology 100% Technology Intensive, High Capital Farms Mostly Singapore export-oriented Slide 6
Results Slide 10
Malaysia Market ranked #1 Results Most producers were still primarily concerned with domestic market and law Slide 12
Slide 7
Slide 8
Slide 9
Singapore Law ranked #1 Results Collectors / exporters who deal with Singapore Law on a daily basis as their key business ...
Does Consumer Power Exist? <ul><li>YES! </li></ul><ul><li>Singapore consumer demand for safety and quality </li></ul><ul><...
Does Consumer Power Exist? <ul><li>NO! </li></ul><ul><li>Market factor weakens “ethical” system </li></ul><ul><li>Consumer...
<ul><li>“ If I could turn back time, I would rather not take the high road [and not be an organic farmer]. Instead, it wou...
Conclusion <ul><li>Law is interpreted differently at different scales </li></ul><ul><li>There must always be business ince...
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Passing on Responsibilities

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Role of consumers in "ethical" vegetable production in Cameron Highlands, Malaysia. Presented at the Annual Meeting of the Association of American Geographers in Las Vegas 2009.

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  • Part of masters dissertation on singapore’s foodprint and how our laws and market influences the production A lot of case studies are about existing projects but mine tries to find out why there is (or not) ethical production And what are the loopholes
  • Passing on Responsibilities

    1. 1. Passing on Responsibilities: Role of Consumers in “Ethical” Vegetable Production in Cameron Highlands, Malaysia November Peng Ting TAN M.A. Candidate, Department of Geography, National University of Singapore
    2. 2. <ul><li>Objectives </li></ul><ul><li>To examine the impact of transnational regulations and consumption on “ethical” vegetable production in Cameron Highlands, Malaysia </li></ul>Slide 1
    3. 3. Cameron Highlands <ul><li>Key Markets </li></ul><ul><li>Kuala Lumpur </li></ul><ul><li>Johor Bahru </li></ul><ul><li>Singapore </li></ul><ul><li>Ipoh </li></ul><ul><li>Penang </li></ul><ul><li>Other Export Markets </li></ul><ul><li>Thailand </li></ul><ul><li>Taiwan </li></ul><ul><li>Japan </li></ul>1 2 3 4 5 Slide 2
    4. 4. Slide 3
    5. 5. <ul><li>Potential “Ethical” Food Production Concerns on Cameron Highlands </li></ul><ul><li>Land Clearing and Soil Erosion </li></ul><ul><li>Deforestation and Biodiversity Loss </li></ul><ul><li>Water Contamination </li></ul><ul><li>Pesticides and Food Safety </li></ul><ul><li>Migrant Labour </li></ul><ul><li>Fair Trade </li></ul>Slide 4
    6. 6. <ul><li>40 interviewees were asked to rank (in order of influence, 1-Most Influential; 4-Least Influential) the following have on changing their business and farming practices towards a more “ethical” one. </li></ul><ul><ul><li>Malaysia Market </li></ul></ul><ul><ul><li>Malaysia Law </li></ul></ul><ul><ul><li>Singapore Market </li></ul></ul><ul><ul><li>Singapore Law </li></ul></ul>Slide 5 Methodology Respondents were asked, given a scenario where if there was a push for “ethical food” by any of the 4, 1) which change would affect them 2) which one would they most likely r espond to; and this was to be ranked in order of the factor that they would respond to first.
    7. 7. Methodology 100% Technology Intensive, High Capital Farms Mostly Singapore export-oriented Slide 6
    8. 8. Results Slide 10
    9. 9. Malaysia Market ranked #1 Results Most producers were still primarily concerned with domestic market and law Slide 12
    10. 10. Slide 7
    11. 11. Slide 8
    12. 12. Slide 9
    13. 13. Singapore Law ranked #1 Results Collectors / exporters who deal with Singapore Law on a daily basis as their key business are more aware of the regulations. Potential for ethical sourcing and trading Slide 11 2 3 4 1 MS C S 3 2 4 1 SM C S 3 2 4 1 SM C M 3 4 2 1 S H L 4 3 2 1 S C M 4 3 2 1 S S S M Law M Mkt S Mkt S Law Ranking Market Farming Method Size
    14. 14. Does Consumer Power Exist? <ul><li>YES! </li></ul><ul><li>Singapore consumer demand for safety and quality </li></ul><ul><li>Results in strict transnational regulations which does affect production </li></ul>Discussion Slide 13
    15. 15. Does Consumer Power Exist? <ul><li>NO! </li></ul><ul><li>Market factor weakens “ethical” system </li></ul><ul><li>Consumer maturity is lacking </li></ul><ul><li>Absence of consumer or civil society action / pressure </li></ul>Discussion Slide 14
    16. 16. <ul><li>“ If I could turn back time, I would rather not take the high road [and not be an organic farmer]. Instead, it would have been easier if I could use some chemical pesticides while practicing organic soil fertility management” </li></ul><ul><li>- Mr S, organic farming pioneer on Cameron Highlands </li></ul>Slide 15
    17. 17. Conclusion <ul><li>Law is interpreted differently at different scales </li></ul><ul><li>There must always be business incentives. </li></ul><ul><li>Consumer maturity and civil society action is a necessary ingredient. </li></ul>Slide 16

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