Social Media & tools workshop

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presented at the NMA online marketing & Media 08 show in London, 24-25th June, 2008

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  • Social Media & tools workshop

    1. 1. Social Web <ul><ul><li>technology -> ubiquitous -> social </li></ul></ul>Alan Kay: Technology is anything that was invented after you were born Danny Hillis: Technology is everything that doesn’t work yet.
    2. 2. 1 hour <ul><li>I can tell you what and how to do it but not why </li></ul>
    3. 3. <ul><li>social web is happening to companies </li></ul>
    4. 4. Journalism New Media Old Media Social Media/Web Behavioural targeting Contextual advertising Video Podcasting Brand communities Social networks Feed syndication Blogging Tagging Publishing Marketing Advertising Branding Micro-blogging Data portability
    5. 5. <ul><li>google blog search </li></ul><ul><li>gmail </li></ul><ul><li>google calendar </li></ul><ul><li>gtalk </li></ul><ul><li>google reader </li></ul><ul><li>skype </li></ul><ul><li>adium </li></ul><ul><li>del.icio.us </li></ul><ul><li>dopplr </li></ul><ul><li>flickr </li></ul>Social web tools <ul><li>wordpress </li></ul><ul><li>wesabe </li></ul><ul><li>linkedin </li></ul><ul><li>facebook </li></ul><ul><li>blip.tv </li></ul><ul><li>amazon </li></ul><ul><li>technorati </li></ul><ul><li>friendfeed </li></ul><ul><li>picasa </li></ul>
    6. 6. Learn <ul><li>keep tabs on information </li></ul><ul><li>discover new things & people </li></ul><ul><ul><li>innovation </li></ul></ul><ul><ul><li>disruption </li></ul></ul><ul><li>find out what's happening </li></ul><ul><ul><li>in your industry </li></ul></ul><ul><ul><li>with your clients/brand/products/services </li></ul></ul>
    7. 7. Participate <ul><li>learn </li></ul><ul><li>join </li></ul><ul><li>discover </li></ul><ul><li>comment </li></ul><ul><li>create </li></ul><ul><li>communicate </li></ul><ul><li>connect </li></ul><ul><li>share </li></ul><ul><li>publish </li></ul><ul><li>organise </li></ul><ul><li>attribute </li></ul><ul><li>distribute </li></ul>Active
    8. 8. Why? <ul><li>social gestures beget social objects </li></ul>
    9. 9. Data Data Data Data Data

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