Animal Welfare 2 0

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Presented at "I am Cat. Hear me Roar.", a advocacy and mediation workshop by the Cat Welfare Society as part of their Tiger Show at Post Museum on 25 Feb 2010. The presentation is on animal welfare advocacy using web 2.0

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Animal Welfare 2 0

  1. 1. Animal Welfare 2.0 Advocacy through Social Media a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  2. 2. Animal Welfare Advocacy 1.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  3. 3. Animal Welfare Advocacy 2.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  4. 4. Quick Peek Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum <ul><li>Who’s this monkey? </li></ul><ul><li>Erm… what’s 2.0? </li></ul><ul><li>OK, so how do I start? </li></ul><ul><li>Is this any effective? </li></ul><ul><li>I think we need to get offline. </li></ul>
  5. 5. Meet the Leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://leafmonkey.blogspot.com
  6. 6. Meet the Leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  7. 7. Daily Green Actions Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://www.twitter.com/leafmonkey
  8. 8. So what’s Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum We are constantly evolving.
  9. 9. So what’s Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  10. 10. This is Web 1.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  11. 11. So this is Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  12. 12. Have I convinced you yet? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Maybe…
  13. 13. They are! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  14. 14. Ok so how do I start? What are your objectives ? What do you hope to achieve for your cause with your blog? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum WAIT!
  15. 15. Choosing the right form to fit your objectives is very important What are your objectives ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  16. 16. #1: There is a crisis ! We need to mobilize! Urgent info needed! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  17. 17. #2: Generating Content. There just isn’t enough information about this issue out there! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  18. 18. #2: Generating Content. There just isn’t enough information about this issue out there! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  19. 19. #2: Generating Content. Easy web publishing platform Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  20. 20. #2.5: Provide Facts & Info Putting the information “out there” Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  21. 21. #2.5: Provide Facts & Info There are all kinds of “facts” – same issue, different angle Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://pulauubinstories.blogspot.com
  22. 22. #3: Investigative Reporting Chronic “Watchdogs” Monitoring Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  23. 23. #4: Outreach Engagement Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  24. 24. #5: Fundraising Providing Platform for Voice-less Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum These could be cat aunties!
  25. 25. #5: Fundraising Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  26. 26. #5: Petitions (Refer to Crisis Mobilization) The Interweb is perfect for crowdsourcing support! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  27. 27. #5: Petitions / Pressure Groups Translating to real world action Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum “ Thousand protest whale shark in captivity” Bridging Digital Divide
  28. 28. Are you sure it’s really effective? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  29. 29. Yes, they are reading your blogs! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
  30. 30. First, you need to keep it going! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum FAIL
  31. 31. Then, build your reputation! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum PASS
  32. 32. Provide tangible action Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Integrate Medium Empower Engage Transparency
  33. 33. We might as well take it offline! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Yes, why not? Remember to bridge the digital divide connect your online efforts with offline problems/action/community
  34. 34. We might as well take it offline ! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum The successful online campaigns have a real world connection
  35. 35. What is your “real world” objective? Flash Mob Generating Support Fund Raising Awareness Campaigns Events Change? Recruiting Volunteers
  36. 36. SOCIAL MEDIA
  37. 37. Remember, choosing the right form to fit your objectives is very important Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum PS: Don’t forget the animals are offline!
  38. 38. Quick Recap Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum <ul><li>Types of “blogs for causes” </li></ul><ul><li>Long term / immediate objectives </li></ul><ul><li>Tangible actions </li></ul><ul><li>Approach </li></ul><ul><li>Building reputation </li></ul><ul><li>Crossing digital divide </li></ul><ul><li>Sustaining efforts </li></ul><ul><li>Keep experimenting! </li></ul>
  39. 39. Possibilities are Endless Limited only by our Creativity [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey

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