Get Talked About presentation to LSN Annual Meeting, Navy Pier, March 26, 2010.

1. Getting Found, Talked About and Recommended Online Confidential© 2009-2010 Get Talked About

2. Get Talked About helps begin, build and sustain recommendation-generating conversations about brands, companies and people by integrating online marketing techniques with traditional offline components. Confidential© 2009-2010 Get Talked About

3. Agenda Understanding Online Marketing and its importance to business success Integrating Marketing efforts to the digital world Determine the right content to drive SEO Using Social media more effectively to support your marketing efforts Confidential© 2009-2010 Get Talked About

4. Understanding Online Marketing and its importance to business success The online world is growing exponentially, everyone is already using it including competitors, vendors, clients and prospects www.internetworldstats.com-3/24/10 Confidential© 2009-2010 Get Talked About

5. Understanding Online Marketing and its importance to business success Just two in five US adults (43%) say they read a daily newspaper - either online or in print - almost every day, while 72% read one at least once a week and 81% read one at least once a month, according to a December 2009 Adweek Media/Harris Poll. The study found that one in ten adults (10%) say they never read a daily newspaper. Confidential© 2009-2010 Get Talked About

6. Understanding Online Marketing and its importance to business success research found that older Americans - including both Seniors (also referred to as “Matures”) and the younger Baby Boomer cohort - have overwhelmingly made the internet an integral part of their everyday lives and often rival younger generations in online activities. Seniors Online in Droves Online seniors regularly use email (94%), go to the internet to look up health and medical information (71%), read news (70%), and manage their finances and banking (59%). They also turn online for gaming: Approximately half (47%) of online Matures regularly play free online games. Boomers Logged On Boomers (ages 45-64) are heavy online users as well, with 93% using email and 71% shopping online, the study found. Other regular activities for online Boomers include reading news (73%), gathering information (67%) and paying bills (66%).Additionally, three in 10 (30%) regularly watch videos online, and 39% regularly go to networking websites, forums, message boards and chat rooms, according to CTAM. Cable and telecommunications association for marketing Nov 09 Confidential© 2009-2010 Get Talked About

7. Integrating offline Marketing Efforts to the digital world What works offline doesn’t necessarily translate online. Inbound vs. Outbound Marketing Confidential© 2009-2010 Get Talked About

8. Integrating offline Marketing Efforts to the digital world Outbound Advertising PR Selling Confidential© 2009-2010 Get Talked About

9. Integrating offline Marketing Efforts to the digital world Inbound Publishing Conversing WOM Confidential© 2009-2010 Get Talked About

10. Integrating offline Marketing Efforts to the digital world Outbound Marketing Look at our product or service! Do I have your attention? Hello? We are compassionate caregivers! Inbound Marketing I heard about you because my friends mom was there…so I am contacting you I was searching and found that you more than any other provider does…so I am contacting you I was researching and heard good things…so I am contacting you Confidential© 2009-2010 Get Talked About

11. Integrating offline Marketing Efforts to the digital world The Online world can make your Offline Efforts smarter Landing Pages Can support offline Ads, DM, Billboards, etc Create another touch point Lead to another CTA Can collect Contact and other Information Can be tracked Confidential© 2009-2010 Get Talked About

12. Integrating offline Marketing Efforts to the digital world A good landing page Headline-Match Ad Message Landing page copy that matches message Testing Clear CTA No Distractions! Confidential© 2009-2010 Get Talked About

13. Integrating offline Marketing Efforts to the digital world Offline Marketing Scenario I ran an ad, sent out a direct mail piece, ran a commercial, etc I can’t “really” track results (who saw it? Read it?) No one is calling, why not? Someone went online to research your marketing claim and typed in your company/product/service AND your competitor, angry customer, vertical market segment usurped your name/keywords and now the potential customers is disinterested BUY PAID MEDIA PLACEMENT FOR YOUR KEYWORD PHRASES Confidential© 2009-2010 Get Talked About

14. Integrating offline Marketing Efforts to the digital world Analytics Confidential© 2009-2010 Get Talked About

15. Determine the right content to drive SEO Getting Found Confidential© 2009-2010 Get Talked About

16. Determine the right content to drive SEO Finding and Using the correct keyword phrases Confidential© 2009-2010 Get Talked About

17. Determine the right content to drive SEO Paid Organic Confidential© 2009-2010 Get Talked About

18. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

19. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

20. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

21. Determine the right content to drive SEO Google Keyword Tool Confidential© 2009-2010 Get Talked About

22. Determine the right content to drive SEO Google is smart! Confidential© 2009-2010 Get Talked About

23. Determine the right content to drive SEO How to create content around your keyword phrases Confidential© 2009-2010 Get Talked About

24. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

25. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About Write stories about staff, residents, global and local related news, your industry Take Pictures of life in your communities Take Video of life in your communities

26. Determine the right content to drive SEO Using that content in the right places and in a way that is most impactful (Don’t forget Titles, Description, Tags, Alt Tags ) Confidential© 2009-2010 Get Talked About

27. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

28. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

29. Determine the right content to drive SEO Confidential© 2009-2010 Get Talked About

30. Determine the right content to drive SEO TIE ALL CONTENT BACK TO YOUR WEBSITE Confidential© 2009-2010 Get Talked About

31. Using social media more effectively to support marketing efforts Getting Talked About Confidential© 2009-2010 Get Talked About

32. Using social media more effectively to support marketing efforts Researching and picking the right Social Media outlets Confidential© 2009-2010 Get Talked About

33. Using social media more effectively to support marketing efforts Blogs Forums Communities Social Networking Micro blogs Social Bookmarking Document Sharing (Don’t know these terms? Google them) Confidential© 2009-2010 Get Talked About

34. Using social media more effectively to support marketing efforts Start slowly Find a few channels you find interesting and relevant to your business Lurk first Poke around, listen to the conversation, determine the value to your business Is your competition, vendors, employees, vertical market segments there? Confidential© 2009-2010 Get Talked About

35. Using social media more effectively to support marketing efforts Engaging Only if you are adding value Contribute first Cross promote your business ONLY when appropriate (NO SPAM) Confidential© 2009-2010 Get Talked About

36. Using social media more effectively to support marketing efforts Feeding the monster Confidential© 2009-2010 Get Talked About

37. Using social media more effectively to support marketing efforts Use Trackbacks Announce on multiple channels Cross-Pollinate (Park it one place and embed in another, linking, etc ) Put together a team within your organization to spread the work load Confidential© 2009-2010 Get Talked About

38. Using social media more effectively to support marketing efforts Social Media sites like Facebook, LinkedIn, Flickr, You Tube, etc…. Provide SEO for your business Provide another touch point for people looking for your services Tie your prospects, staff, vendors, residents and family to you Are used by your competition Ignoring these channels won’t make them go away, use it to your advantage Confidential© 2009-2010 Get Talked About

39. WOM-DWOM Getting Recommended Confidential© 2009-2010 Get Talked About

40. WOM-DWOM ……is the same Online as Offline Bottom Line Marketing is Highest Position-Lowest Position (CEO-Janitor) Confidential© 2009-2010 Get Talked About

41. WOM-DWOM Your House needs to be in order to be Recommended What you are speaks so loudly I can’t here what your saying Confidential© 2009-2010 Get Talked About

42. WOM-DWOM Q & A Confidential© 2009-2010 Get Talked About

43. Get Talked About helps begin, build and sustain recommendation-generating conversations aboutbrands, companies and people by integrating online marketing techniques with traditional offline components. Look forward to hearing from you! marty@gettalkedabout.com 312 235 2051 @mhitzeman Confidential© 2009-2010 Get Talked About

44. Addendum Confidential© 2009-2010 Get Talked About

45. A Get Talked About™ Production 2010 45 Creating Information Cycles

46. 46 So Confused!!! How do I sign up for the visit listed in the ad? Always directing customers to your homepage can resulting in searching and confusion. A Get Talked About™ Production 2010

47. 47 That is just what I needed! Headline-Match Ad Message Clear CTA Landing page copy that matches messaging No Distraction Don’t make them work, make them landing pages. A Get Talked About™ Production 2010

48. D 48 Consider the desired outcome regardless of outlet. A Get Talked About™ Production 2010

49. A Get Talked About™ Production 2010 49 Last but not least… Talk Like A Human

50. 50 Hi, I am a doctor. The ALOS at our COPC facilities is twice the average recorded by the AMA in 2008. Please contact our CBO to discover if your BHP or BCBS is covered. Hi, I am a patient. Our facilities focus on community to make patients enjoy their stay. Call 555-5555 to speak with a team member. A Get Talked About™ Production 2010

51. A Get Talked About™ Production 2010 51 Mistakes happen in all businesses… Sincere apologies and actions do not.

52. 52 We don’t comment on pending litigation but we will vigorously defend against any and all claims. We would like to apologize for any shortcomings in Grace Allenby’s care that have been highlighted during this process. However, it is important to note the coroner stated there was no evidence the care Mrs. Allenby received contributed to her death. Don’t be a defensive robot. A Get Talked About™ Production 2010