It all begins with self-love. The first place to perform self-love is choosing the voice we have in our heads; is it a loving and empowering voice or a negative one. By choosing incantations and affirmations for the beliefs we want to have, we choose that loving voice. For example, Susan Jeffers PhD affirmation: "I am powerful and I am loving, I am powerful and I am loved, I am powerful and I love it" This is how you engage in what is referred to as positive self talk. Positive self talk aids in integrating the mind and body to enjoy a neuro-physiological integration. This neuro-physiological integration creates a resourceful state which allows the person to take proactive resourceful actions to deal with challenges and opportunities.

1. White Paper:
Balanced Happiness: Fulfillment & Achievement
By: Michael Herlache MBA
Tony Robbins figured out the emotional side of fulfillment and achievement
Rather than simply doing goal setting, Tony Robbins realized that people are more likely
to achieve their goals and realize fulfillment when they are in a resourceful neuro-
physiological state (mind body alignment/integration). What he realized is that people's
beliefs have an effect on this neuro-physiological state and that those with positive
beliefs are more able to call upon this resourceful state to take action to achieve their
goals. The next realization he made was to understand that the language one uses to
themselves (ie self talk) in the form of affirmations/incantations allows one to actively
chose their beliefs through neuro-associative conditioning. This means one can literally
incant new positive beliefs for themselves over time through repetition and when linked
to body movement becomes even more internalized since it has what he refers to as an
anchor which associates this physical movement to the resourceful state. In short,
incant the beliefs that you want which puts you in a resourceful state to then take action
to achieve your goals. This is the science of neuro-associative conditioning.
Incantations/Affirmations as an act of Self Love
It all begins with self-love. The first place to perform self-love is choosing the voice we
have in our heads; is it a loving and empowering voice or a negative one. By choosing
incantations and affirmations for the beliefs we want to have, we choose that loving
voice. For example, Susan Jeffers PhD affirmation:
"I am powerful and I am loving, I am powerful and I am loved, I am powerful and I love
it"
This is how you engage in what is referred to as positive self talk. Positive self talk aids
in integrating the mind and body to enjoy a neuro-physiological integration. This neuro-
physiological integration creates a resourceful state which allows the person to take
proactive resourceful actions to deal with challenges and opportunities.
Backstory:
Through years of taking self-help seriously (Starting in 2006) to create a powerful positive
psychology, Michael blew past his peers at Texas A&M in 2009 and 2010. He pioneered in the
fields of love dynamics, finance, health, mind. From there he went on to create leading texts in
his fields of focus including SMB/LMM M&A/Investment Banking, Love Dynamics, Enterprise &
Technology Sales.
Principles of Success
I have always been an explorer learner. At UMASS Amherst in undergrad I was in
distance learning, teaching myself everything. I would go to the library & Starbucks and
read through books and deepen my knowledge of classical, jazz, and standards music.

2. Along the way, I picked up some helpful principles that have allowed me to realize
massive success in my life today. These include:
1. An MBA from a top 30 program
2. Excellent health and fitness
3. In 2009/2010, MLTRs & SNLs and now a soulmate marriage & relationship with my
feminine wife, Svitlana Herlache
4. In 2009/2010, AltQuest Group and now a $100k+ career working from home in
technology sales
5. A resourceful state & spirituality that I can call upon at a moment’s notice
6. Side hustles as books in my career (SMB & LMM M&A, Love Dymamics and
Enterprise Sales)
Principle 1: Deepen the asset rather than dabble in many things.
1. Love - True love, marriage, sexual exploration, kink
2. Career - Master enterprise sales process, EAE career, (AltQuest Group founded in
2009/2010)
3. Finances - Investing all commission into megatech growth
4. Health - squat presses daily and increasing weight adding to strength, eating clean
5. Resourceful state & spirituality - Incantations to intentionally create positive beliefs
6. Experience - dancing to EDM & dance pop, personality & love game, magical
moments
Principle 2: Incant a resourceful state and find a resourceful meaning.
Principle 3: Be perfectly proactive and at the same time perfectly unreactive to
negativity.
Principle 4: Be an explorer learner and build a learning document to master a
career.
Principle 5: Don’t speculate. Invest in intrinsic value.
Principle 6: Build a career-based side hustle from your learning document.
Principle 7: Intentionally prosocial & positive to gain allies for the infinite game.
Principle 8: Lead on the dancefloor and dance for your own enjoyment.
Principle 9: Know & master love dynamics.
Principle 10: Know & master deal-making.
Principle 11: Understand that true love & soulmates is a process that one runs
(Dr. Paul’s tri-brain model).

3. Principles 12: Read all of Ayn Rands work and master philosophy (ie conceptual
logic)
Principles 13: Order matters.
Principles 14: In Love Dynamics with your girl, go direct and own your sexual
intentions mentally, verbally, and physically.
Principles 15: If you cannot find the way, you make the way (Tony Robbins).