Morality of Altruism Unites Diverse Allies

Allyship Book
Advancing Humanity Through the
Morality of Altruism
By: Michael Herlache MBA

Preface:
This book seeks to open up the concept of allyship to
include all those subscribing to a morality of altruism
where people simply work to advance humankind
through empathy for each other and through science
particularly for marginalized individuals or groups of
people. It is a work in progress and a learning
document as well subject to updates in real time.
It seeks to unite all of those working to build a better
world for themselves, their families and humankind in
general. The way we do it is through the morality of
altruism. Endeavoring to help advance humanity and
at the same time feeling great about it is something
that unites all of us.
This morality of altruism can be referred to as the
moral foundation of allyship and it exists not only in
the workplace but in all aspects of society. In the book
we break down the different types of allyship and how
they are united by the altruism of morality meaning
people advancing the greater good.
It is my hope that this book will move you from apathy
to advocacy and unite allies in an effort to facilitate
positive change not only nationally, but globally.
This book expands the concept of allyship from solely
being in the workplace to that of integrating the efforts
of altruists across society whom are working together
to advance humankind towards a more equal society.
By unifying the altruists of the world (ie moral altruists)
we can facilitate social change towards a more
collegiate & egalitarian world.

The end goal is not only unifying allyship into one
collective movement but activating that allyship into
advocacy for positive change.
We engage in allyship when we adopt and espouse
the morality of altruism and work to implement it into
society. This has the natural effect of taking care of
marginalized groups since the natural conclusion of
the morality of altruism is an ideal society that has
fraternity, is equal and is free.
Purpose of the Book
Eventually I would like it to provide a foundation for
ignorant people to have a paradigm shift towards
economic altruism.
Eventually I would like it to help found an Allyship
movement to get everyone bought into supporting the
cause of social democracy towards a Nordic model .

About Michael Herlache MBA:
Michael found his voice in 2009 after finishing his
undergraduate at UMass Amherst distance learning
and was living his best self as a self actualized,
Michael was being his best democratic socialist self in
2009 and 2010 before the adderall episode in
September of 2010 as HercuStotle, his attractive
personality. Self assured and confident, non needy.
AltQuest was democratic socialist. Under the
guidance of his mentor, Michael had become a
positive democratic socialist and didn't even know it
and neither did James, simply living his best life.
James, a moral altruist himself, invested months with
Michael simply out of the kindness of his heart since
James retired a millionaire early after getting his MBA
and doing business development. James was coming
out of a divorce and simply decided to master his
lovelife.
Michael was doing everything right as in what a
democratic socialist is supposed to do, enjoy going
out being social, enjoying lovelife and dating, worry
less about money, enjoy learning, working out and
doing positive affirmations, and engage in a pie in the
sky passion project which was AltQuest Group (which
turned into the real deal).
Michael was an uber type A achiever & independent
learner in the field of investment banking before he
had an Adderall induced episode which led to a falling
out with his family and friends. Since that time he has
reconnected with friends and family and is living his
best life again. He is happily married for 6 years now
and is a Midmarket Account Executive at Yelp where
he has been working for 4 years.

Michael is a self proclaimed metrosexual with an
attractive, social, playful & confident personality and
found that moving to the city exposed him to diversity
of all types which he loved and currently loves. He
began his self improvement journey in 2006 which
changed the trajectory of his life. It led him to finishing
Cum Laude at UMass which earned him a scholarship
to Texas A&M University where he got his MBA
studying finance and co-founded a boutique
investment bank, AltQuest Group which he built after
classes and on the weekends. His experience in
lower middle market M&A after graduate school led to
the founding of Investment Banking University and the
writing of the book, Front Office Investment Banking.
During Michael's undergraduate he became a
capitalist intellectual but unfortunately bought into
right wing messaging which encouraged a selfish &
nationalist worldview and did not explain the altruistic
efforts of left wing intellectuals to advance human
kind. He got taken advantage of and was merely a
naive young person that had no idea that left wing or
progressive merely meant altruist and empathetic
scientist. He also didn't understand that a free market
capitalist economic system has the tendency to trend
towards corporatism, abuses of power and taking
advantage of workers. He now understands that we
can do better with a society that is more egalitarian
like the Nordic model in Northern Europe.
Getting to Know Michael Better: Fun Facts:
Along with his wife, Svitlana, Michael’s favorite stores
include H&M, Zara, Sephora, Victoria’s Secret & Bath
& Body Works. Michael worships the feminine.

Michael believes that being in love is the greatest gift
and especially young love like he had with his ex as
well as his wife currently Svitlana. He is passionate
about the study of relationships, especially love
dynamics.
Michael also loves exploring different cultures,
especially Europe. Castles are romantic to him and he
endeavors to visit as many of them as he can with his
wife once they are financially free.
Michael, a straight A student his entire life should
have likely been at Harvard or another Ivy League
school but began drinking and partying too much
Junior and Senior year of high school.
Michael is an eternal optimist and does positive
affirmations and incantations daily. Tony Robbins is
one of his heroes.
While in graduate school Michael experimented with
open relationships and multiple long term
relationships with women but found that monogamy
was the best fit and that true love is the purpose of
life. Along the way he mastered and wrote a book on
Love Dynamics.
Health and fitness are a part of who Michael is as a
person having worked out his entire life.
Michael loves dancing to EDM music, dance pop, rap,
hip hop and enjoys too many vodka tonics once and a
while.

Since he started his career late due to entrepreneurial
endeavors, he considers himself to be a young
professional.
Michael is definitely a social guy that loves getting out
and being a part of conversations with new people he
meets at bars, clubs, cafes etc.

Table of Contents:
Chapter 1: Morality of Altruism
● What is Altruism?
● What is the Morality of Altruism?
● The Moral Paradigm to View the World &
What Unites Us
● Why Study the Morality of Altruism?
● How the Morality of Altruism Unites Us Into A
Singular Allyship?
Chapter 2: Principles of the Morality
● Principles of Applied Altruism
● Solidarity
● Equality
● Freedom
Chapter 3: Vision of Principles Implemented
● What is Sociology and the Role of the
Sociologist?
● The Role of a Progressive Education
● Vision For Principles Of Altruism Applied Into
Economic Altruism
● Incremental Advancement Of Democratic
Socialism & Model
● Utopian Ideals aka the Nordic Model
● The Natural Conclusion Of The Morality Of
Altruism
● Compulsory vs. Non-Compulsory Economic
Systems
Chapter 4: Organizing for the Vision
● Organizing & Advancing the Vision Through
Allyship Amongst Disparate Groups With
Altruistic Morality
● Building The Altruistic Morality Allyship
● How Do We Get To The Nordic Model In The
USA

● Implementing the Utopian Ideal
Chapter 5: Communicating & Activating for
Organization
● Rebranding Economic Altruism Aka
Socialism Towards “Let’s Get Social” To
Distinguish Social Democracy From
Authoritarianism Of The Past In The USA
● Correcting Misconceptions About The
Foundation Of Socialism
Chapter 6: Creating the Allyship Cultural
Movement

Chapter 1: Why the Morality of
Altruism? The Moral Paradigm to
View the World & What Unites Us
What Is Altruism?
According to Merriam-Webster, altruism is
defined as:
Having or showing an unselfish concern for the
welfare of others altruistic acts/motives.
I like to think of altruism as a moral instinct to ensure
the dignity of and justice for all.
What is the Morality of Altruism?
Altruism is the principle and moral practice of concern
for happiness of other human beings or other animals,
resulting in a quality of life both material and spiritual.
It is a traditional virtue in many cultures and a core
aspect of various religious and secular worldviews.
However, the object(s) of concern vary among
cultures and religions. In an extreme case, altruism
may become a synonym of selflessness, which is the
opposite of selfishness.
Core to the concern for the happiness of others is the
desire for solidarity, equality, and freedom which we
will talk about in the next chapter.
The morality of altruism means advancing the greater
good. Altruists use empathy and science to help
others in order to create value for their lives. At the

end of the day, altruism simply means being a moral
person and morality feels and is good.
If we look at the fact that empathy is a higher order
intelligent skill, it flows that altruism is human
evolution, meaning an evolved person that is fully
educated.
One of the key components of altruism is humanity
towards another. Altruism focuses on the equal
humanity of all.
The altruist is concerned with human rights for all.
The altruist forms a collective, works together to
further the quality of life for each member of society.
This is in order to cover basic needs for everyone.
Why is the Morality of Altruism Important?
Sociologists have long been concerned with how to
build the good society" ("Altruism, Morality, and Social
Solidarity". American Sociological Association.[42]).
The structure of our societies and how individuals
come to exhibit charitable, philanthropic, and other
pro-social, altruistic actions for the common good is a
largely researched topic within the field.
Understanding the Truth & Countering Right Wing
Media Lies About the Altruists:
Contrary to what right wing talk radio show hosts and
media hosts would like you to believe, sociology & the
social science departments at universities are not evil
at all (they get depicted as radical by the right wing),
they are altruistic and sociologists spend their time
trying to figure out how to make society greater than it
is right now for all human beings for less money than
they deserve. The perfect positive. Moral altruists are

drawn to sociology in order to help people and figure
out how to make society a happier place.
Right wing talk radio and media hosts lie to their
constituencies and try to sound bite academics and
democratic socialists out of context in order to
maintain ignorant people as their voting constituency.
Having listened to talk radio for years during
undergraduate, I can tell you they take advantage of
the ignorant people like I was at the time. I now
understand why the altruists on the left want to defund
the right wing talk radio and media shows since they
take advantage of ignorant people and lie to them
(there was a guy at my gym that asked to have fox
news turned off from XSport Fitness in Chicago for
this very reason).
The morality of altruism is what ties us all together in
making a humane society where all basic needs are
met for everyone.
How the Morality of Altruism Unites Us Into A
Singular Allyship?
Consistent with the fact that empathy and intelligence
are linked, our education system is built to make
moral people that are altruistic and advance the
greater good for humanity. Allyship unites the altruists
of the world into something that can work together to
advance humankind. The moral instinct to ensure a
dignified existence for all unites us together.
Allies work to make society more collegiate meaning
accommodating to all walks of life, non-judgmental,
social and encouraging for everyone to find their own
unique voice and personhood.

Chapter 2: Principles of Applied
Altruism -
1. Solidarity
Solidarity is an awareness of shared interests,
objectives, standards, and sympathies creating a
psychological sense of unity of groups or classes. It
supports class collaboration.[1][2] It refers to the ties
in a society that bind people together as one. The
term is generally employed in sociology and the other
social sciences as well as in philosophy and
bioethics.[3]
The altruist ethic of fraternity amongst members of
society rather than social Darwinism. Concern for
another and their human rights.
A feeling of connectedness & compassion.
A determination to find or create a solution to better
another’s circumstance.
2. Equality
Social equality is a state of affairs in which all
individuals within a specific society have equal rights,
liberties, and status, possibly including civil rights,
freedom of expression, autonomy, and equal access
to certain public goods and social services. Social
equality requires the absence of legally enforced
social class or caste boundaries and the absence of
discrimination motivated by an inalienable part of an

individual's identity.[1] For example, advocates of
social equality believe in equality before the law for all
individuals regardless of sex, gender, ethnicity, age,
sexual orientation, origin, caste or class, income or
property, language, religion, convictions, opinions,
health, disability or species.[2][3] Social equality is
related to equal opportunity.
3. Freedom
Freedom is understood as either having the ability to
act or change without constraint or to possess the
power and resources to fulfill one's purposes.
Freedom is often associated with liberty and
autonomy in the sense of "giving oneself their own
laws", and with having rights and the civil liberties with
which to exercise them without undue interference by
the state. Frequently discussed kinds of political
freedom include freedom of assembly, freedom of
association, freedom of choice, and freedom of
speech.

Chapter 3: Vision For Principles Of
Altruism Applied Into Economic
Altruism
What Is Sociology And The Role Of The
Sociologist?
Sociologists work towards conceptualizing and
implementing a greater society than the one we have
right now. By taking the principles of altruism and
applying them to our society, we can build a better
one that ensures that all needs are met. Ultimately the
first step is to take the best of both words, through
what you will learn is the Nordic Model.
Sociologists speak in terms of moving society forward
as in making a greater society by implementing the
principles of altruism to ensure everyone’s needs are
met.
According to Nathan Robinson, “derives a vision; it
seeks a world in which people do not go to war, there
are no class, racial or gender hierarchies, there is no
significant imbalances of power, there is no poverty
coexisting alongside wealth and everyone leads a
pleasant and fulfilled life.”
The Role of a Progressive aka Altruistic aka
Social Education
Like sociologists, the role of a modern day
progressive education is to help us imagine a greater
society. One in which the morality of altruism (the
perfect positive) rather than selfishness guides us to

become more moral people and work towards a
greater and more equitable & multi-cultural society. It
gives us the perspective of the sociologist where we
all work to improve society towards a shared vision
with no scarcity where all needs are met for everyone.
Contrary to what right wing talk radio and media says,
a progressive education has nothing to do with
propagating victimhood but rather instilling an
altruistic morality (a moral instinct to ensure the
dignity of all) where we seek to understand and right
historical wrongs that have been done to people in
order to make a greater society together.
Special topic: Addressing Intellectual Dishonesty
of Right Wing Media in Portraying Economic
Altruism of Western & Northern Europe as
Authoritarian & Soviet to Ignorant People:
Robinson goes on to say, "The historical record of
socialism is not as some would have it, merely a long
string of authoritarian regimes. It is also the record of
labor agitators and intellectuals who crafted ideas that
later become public policy, who built schools and
libraries, who developed the idea that everyone was
equally entitled to a dignified life. This idea is
commonplace now, but we wouldn't have it if it
weren't for our socialist forebears. To be a socialist is
to take part in a tradition that is intelligent, humane
and honorable.
Those who treat socialism as synonymous with Soviet
Union are being selective in their presentation of
history (ie Right wing talk radio and media hosts). If
we are going to inquire about history's lessons
honestly, we have to look at all of it rather than bits
that suit our ideological purposes and it's strange to

talk about what history can teach us about whether
socialism would be good for the United States without
looking at the history of socialism in the United States
itself. We have had Socialists and they have been
good for the country. They have not been corrupt
autocrats. They have been good people, trying to
readjust the balance of power to make the country
more fair...We have to give credit to those who have
consistently been humane voices for the downtrodden
and improved the world by expanding our moral
imagination"
Utopian Ideals aka the Nordic Model
If you carry the morality of altruism to its eventual
conclusion economically it would be the creation of a
system where all individuals have economic security
and a minimum level of income to the upside without
a cap on productivity. We can call this economic
altruism or democratic socialism. Altruists know that
there is no afterlife and thus become humanists,
seeking to build a utopia here on earth with our one
life. From here we work to establish the principles of
economic altruism and its vision to better humankind.
● Moral foundation - Morality of altruism -
moral paradigm to view the world (the
altruistic instinct)
● Principles of applied altruism - solidarity,
equality, freedom
● Vision for principles of altruism applied into
economic altruism - utopian ideals beginning
with the Nordic Model
According to Sunkara in the Socialist Manifesto, “the
ultimate goal is not Soviet-style planning, but to win
rights to healthcare, education, and housing, and to

create new democratic institutions in workplaces and
communities.”
Per Sunkara:
"The market under capitalism is different because you
don't just choose to participate in it -- you have to take
part in it to survive."
This means there is a built in power imbalance from
the employer to the employee which is part of what
we call corporatism.
We can do better than a purely corporatist system
and Western & Northern Europe is our guide. Not the
authoritarian regimes of the past.
Compulsory vs. Non-Compulsory Economic
Systems:
People in America generally don't know what they
don't know. When they have grown up in a
compulsory economic system like capitalism, they
don't know any different and have trouble imagining
an altruistic economic system that works on their
behalf.
Imagine a Western & Northern European non-
compulsory economic system where everyone is free
to study as long as they want and can pursue their
own purpose in life.
Capitalism though growth inducing has a tendency to
go towards corporatism where the maximization of a
financial return supersedes the humans involved in
the value creation process. In doing so it ignores
social costs in the form of human wellbeing. We can
do better by taking the best of both worlds and

combining them into one. A Nordic Libertarian
Socialist Democratic state, mixed economy model.
For the 62% of people living paycheck to paycheck in
America, free market capitalism is not a utopia. We
can do better with a more altruistic economic system
that provides economic security for all. This is what
sociologists work to improve.
More About Social Democracy & the Nordic
Model:
One of the most effective models for Social
Democracy (ie a greater society of more happy
people) is the Nordic Model.
The Nordic model comprises the economic and social
policies as well as typical cultural practices common
to the Nordic countries (Denmark, Finland, Iceland,
Norway, and Sweden).[1] This includes a
comprehensive welfare state and multi-level collective
bargaining[2] based on the economic foundations of
social corporatism,[3][4] with a high percentage of the
workforce unionized and a sizable percentage of the
population employed by the public sector (roughly
30% of the work force in areas such as healthcare,
education, and government).[5] Although it was
developed in the 1930s under the leadership of social
democrats,[6] the Nordic model began to gain
attention after World War II.[7]
As of 2021, the Nordic countries are described as
being highly democratic and all have a unicameral
form of governance and use proportional
representation in their electoral systems. Although
there are significant differences among the Nordic
countries,[8] they all have some common traits. These

include support for a universalist welfare state aimed
specifically at enhancing individual autonomy and
promoting social mobility, a corporatist system
involving a tripartite arrangement where
representatives of labour and employers negotiate
wages, labour market policy is mediated by the
government,[9] and a commitment to private
ownership within a market-based mixed economy,[10]
with Norway being a partial exception due to a large
number of state-owned enterprises and state
ownership in publicly listed firms.[11] As of 2020, all of
the Nordic countries rank highly on the inequality-
adjusted HDI and the Global Peace Index as well as
being ranked in the top 10 on the World Happiness
Report.[12]
The Nordic model has been characterized as
follows:[26]
● An elaborate social safety net, in addition to
public services such as free education and
universal healthcare[26] in a largely tax-
funded system.[27]
● Strong property rights, contract enforcement
and overall ease of doing business.[28]
● Public pension plans.[26]
● High levels of democracy as seen in the
Freedom in the World survey and
Democracy Index.[29][30]
● Free trade combined with collective risk
sharing (welfare social programmes and
labour market institutions) which has
provided a form of protection against the
risks associated with economic
openness.[26]

● Little product market regulation. Nordic
countries rank very high in product market
freedom according to OECD rankings.[26]
● Low levels of corruption.[29][26] In
Transparency International's 2019
Corruption Perceptions Index, Denmark,
Finland, Norway and Sweden were ranked
among the top 10 least corrupt of the 179
countries evaluated.[31]
● A partnership between employers, trade
unions and the government, whereby these
social partners negotiate the terms to
regulating the workplace among themselves,
rather than the terms being imposed by
law.[32][33] Sweden has decentralised wage
co-ordination while Finland is ranked the
least flexible.[26] The changing economic
conditions have given rise to fear among
workers as well as resistance by trade
unions in regards to reforms.[26]
● High trade union density and collective
bargaining coverage.[34] In 2019, trade
union density was 90.7% in Iceland, 67.5%
in Denmark, 65.2% in Sweden, 58.8% in
Finland, and 50.4% in Norway; in
comparison, trade union density was 16.3%
in Germany and 9.9% in the United
States.[35] In 2018, collective bargaining
coverage was 90% in Iceland, 88.8% in
Finland (2017), 88% in Sweden, 82% in
Denmark, and 69% in Norway; in
comparison collective bargaining coverage
was 54% in Germany and 11.6% in the
United States.[36] The lower union density in
Norway is mainly explained by the absence
of a Ghent system since 1938. In contrast,

Denmark, Finland and Sweden all have
union-run unemployment funds.[37]
● The Nordic countries received the highest
ranking for protecting workers rights on the
International Trade Union Confederation
2014 Global Rights Index, with Denmark
being the only nation to receive a perfect
score.[38]
● Sweden at 56.6% of GDP, Denmark at
51.7%, and Finland at 48.6% reflect very
high public spending.[39] Public expenditure
for health and education is significantly
higher in Denmark, Norway, and Sweden in
comparison to the OECD average.[40]
● Overall tax burdens as a percentage of GDP
are high, with Denmark at 45.9% and both
Finland and Sweden at 44.1%.[41] The
Nordic countries have relatively flat tax rates,
meaning that even those with medium and
low incomes are taxed at relatively high
levels.[42][43]
● The United Nations World Happiness
Reports show that the happiest nations are
concentrated in Northern Europe. The
Nordics ranked highest on the metrics of real
GDP per capita, healthy life expectancy,
having someone to count on, perceived
freedom to make life choices, generosity and
freedom from corruption.[44] The Nordic
countries place in the top 10 of the World
Happiness Report 2018, with Finland and
Norway taking the top spots.[45]
Scandinavian social democracy, which is a mixed
economy or regulated capitalism. This is a good place

to start for the DSA or other Democratic Socialists.
This will be palatable for the populace as a whole.
Nathan Robinson states, "While in the long term I'd
like to love in a stateless society in which the means
of production are democratically controlled, in the
immediate future I think Socialists have to devise and
pursue attainable and useful goals like guaranteeing
Healthcare, demilitarizing the police, and creating a
humane immigration policy."
Incremental Advancement Of Democratic
Socialism & Model
Turning the USA into 2019 Scandinavia is a good
place to start. The happiness index backs this up.
● Start with social programs such as single
payer healthcare, education for all
● Get buy in for social democracy (mixed
economy) via the Nordic Model
● Then democratic socialism
This happens over a period of hundreds of years
though and everyone is happy in the interim. Really
no big deal.
The Nordic Model Leads to the Happiest
Countries in the World:
According to Forbes:
One simple factor could be that the region’s high
societal trust, strong welfare systems, relatively low
crime and low unemployment means there are far
fewer people who consider themselves unhappy.

Oslo-based Audrey Camp said that when people feel
secure in their jobs, health and education, they have
the freedom to emotionally invest in things that matter
more for happiness, such as family, friends and fun.
This ties into the theme, “Let’s get social” and the
rebrand for socialism.
To people that didn’t get a formal progressive
education, they think that socialism has to do with
authoritarianism in the 21st century when it does not.
We need to get out and educate particularly those
independents and individuals on the right that social
democracy has nothing to do with authoritarianism.
Before transitioning to full economic altruism, allies
seek to make capitalism more compassionate via
social programs that benefit social welfare.
Why We Need Economic Altruism:
The reason why we need economic altruism can be
related to one statistic:
Roughly 62% of the populace lives paycheck to
paycheck according to CNBC. This is in the wealthiest
country in the world. Imagine what it is like in the
developing world where there are no jobs, let alone
paychecks. Paycheck to paycheck means financial
insecurity which is not a good place to be; economic
altruism can provide this security and address one of
Maslow’s hierarchy of needs which is certainty.
Progressives aka altruists are concerned with
providing others psychological certainty to improve
their quality of life.

The Nordic model is an incremental win as it relates
to social democracy on the pathway to a more
altruistic economic system.
Understanding that Neoliberalism Leads to
Corporatism When Unchecked
Right wing talk radio and media hosts convince you
that free market capitalism is altruistic when in fact
there is rampant corporatism that occurs when
unchecked.
What right wing talk radio and media hosts don’t tell
you is that the moral altruists are simply trying to build
a utopia in their society that advances the greater
good, a perfect positive, not a negative. The
economic altruist utopia they are building is
egalitarian meaning equal as well as democratic and
free having nothing to do with soviet style planning.
Simply look to Western & Northern Europe for their
model and you will see people spending their lives
building a utopia for you to enjoy a better life.
The Intrinsic Value & Dignity of a Human Being
Irrespective of Their Market Value
In his book, Why You Should Be a Socialist, the
author says:
“It should be very clear why we can’t mix up what your
“worth” in a market sense with what you’re “worth”
from the standpoint of your usefulness to your fellow
creatures.”
The morality of altruism understands that humans
have intrinsic value and dignity outside of their market

value. They have feelings and should be treated
equally.
Moral altruists actually oppose all forms of
authoritarianism including corporatism and
authoritarian nation states like Russia.

Chapter 4: Advancing the Vision
Through Allyship: Building the
Altruistic Morality Allyship - How do
we get to the Nordic Model in the
USA
What is an Ally?
According to the Forbes article, Allyship - The
Key To Unlocking The Power Of Diversity:
An ally is any person that actively promotes and
aspires to advance the culture of inclusion through
intentional, positive and conscious efforts that benefit
people as a whole.
What is Allyship?
Allyship is:
● a lifelong process of building relationships
based on trust, consistency, and
accountability with marginalized individuals
and/or groups of people.
● not self-defined—work and efforts must be
recognized by those you are seeking to ally
with.
● an opportunity to grow and learn about
ourselves, whilst building confidence in
others.

Becoming Actionable Allies
To be allies, words and action must be in sync. Words
without actions are detrimental and work against
changing the culture in technology.
To Be A True Ally, You Should:
● Lift others up by advocating,
● Share growth opportunities with others,
● Not view venting as a personal attack,
● Recognize systematic inequalities and
realize impact of micro-aggressions,
● Believe underrepresented people’s
experiences, and
● Most importantly – listen, support, self-reflect
& change.
According to TheStorytellers.com, in order to
create a cultural movement, you need the
following:
1. At the heart of each movement there is an
emotionally compelling narrative that challenges
previous assumptions and creates a rallying cry for
change. As with all good stories, these narratives
come with an inciting event that engages us and
motivates us to rethink. For the environmental effects
of plastic we have to thank the wonderful BBC series
Blue Planet. Week after week it led us into the
incredible world of our oceans, and enabled us to
befriend its creatures. Then at the end it dropped its
bombshell, as the consequences of our disposable
plastic lives was laid out for all to see (and sea). ‘Me
Too’ didn’t start with Harvey Weinstein, but the

revelations of what he got up to propelled this
movement into the wider consciousness. And the
same could be said for the news coverage generated
by the displacement and migration of refugees from
Syria, North Africa in recent years.
2. A charismatic leader steps up to say ‘follow me’,
and provide a figurehead for the revolution. Who
didn’t feel motivated when a 92-year old David
Attenborough called us from the side of a precarious
bobbing boat? You may not have felt the same about
Nigel Farage, but many did. And if you’ve not heard
Oprah Winfrey’s speech at the Golden Globes, then
do… and makes notes. It is highly compelling.
3. Each movement also takes on an identity; like ‘Me
Too’. These identities not only help to build
awareness of the movement, but they also give us
something to be part of; a community or tribe we can
belong to. They play an influential role in how we
behave. The violence at football grounds in the 70’s
and 80’s demonstrated that we are motivated to act in
ways that protect our identities. And studies in political
voting have shown that we often ask ourselves, when
making decisions, what would people like us do.
4. Meanwhile, these narratives are reinforced by a
drip feed of illustrative stories, cleverly curated by
supportive news editors. At the hight of the migration
crisis, hardly a week went by without the Daily Mail
sharing another horror story about what UK
immigrants were getting up to. These stories have a
clever effect in allowing us to discover for ourselves
how the narrative is developing. Our own ideas and
views are, of course, the ones we cherish most and
tend to act on

5. Which leads us to the critical factor that all cultural
movements, in business or society need – an
invitation to people that they can make a difference.
Climate change has had its narratives, its stories and
its leaders over the years. But, certainly in the past,
most people, however motivated, have felt powerless
to do anything about it – at least without radically
undermining their lifestyles. When Attenborough
called to us from that bobbing boat, there was already
in place a way of taking action – reusable shopping
bags. Now we can all be ‘cultural activists’. Farage
gave his movement a party to vote for, and through it
a route to a referendum. The ‘Me Too’ movement
offers a range of activities, from marches and social
media to rethinking office etiquette.
6. But shifting established behaviours is not easy. We
are, after all, creatures of habit. So sometimes
movements need a little help. Nudging behaviours
has become a hot topic in Government and a great
example is the 5p tax on plastic bags. The tax is a
consistent reminder that every time you use a
disposable bag, you and the environment are paying
for it.
7. Now the activists need to the support of other
leaders: people in positions of power and influence
that can make change happen. In these examples
they respond in a number of different ways. The UK
Government forces companies to publish measures
on sexual equality. Supermarket chiefs publish goals
for reducing single-use plastics. And the Conservative
party instigates a referendum on Europe and
implements controversial policies on immigration.
Hollywood studio bosses drop ‘A listers’ with

allegations hanging over them, and reshoot films to
edit them out of existence.
8. So a new set of illustrative stories start to emerge;
stories that illustrate symbols of change; stories that
show the effect that activists are having; stories that
reinforce the belief that they are not alone, that others
are thinking and acting like them: stories that create
cultural ‘heroes’. Women wear black at award
ceremonies. Political parties change their policies.
Major food brands pledged to eradicate unnecessary
single-use plastic, radically change their packaging as
a result. Britain votes to leave the EU.
According to RacialEquityTools.org:
Community Organizing
In The Purpose of Power, Black Lives Matter co-
founder Alicia Garza writes, “The mission and
purpose of organizing is to build power. Without
power, we are unable to change conditions in our
communities that hurt us. A movement is successful if
it transforms the dynamics and relationships of
power.” The Black Lives Matter organizing and
protests, that peaked in the weeks after the murder of
George Floyd, owe their progress to their vast
geographic reach, specific demands, and sustained
energy.
Community organizing is one of the core tools to rally
mass momentum for social transformation.
Community organizing can include tactics such as
changing policy, challenging how public resources are
allocated, and transforming realities on the ground.
This strategy is most effective when led by frontline

communities of color who generally have the most at
stake and can also best identify the path to change.
The resources below point to a range of coalitions
and movements that have led successful campaigns
across race, faith, and geography in addition to
practices, tools, and key sites to explore.
According to Alliances for Change by the Building
Movement Project:
Consciousness is the Cornerstone
of Movement Building
A crucial component cited for building power from
non-campaign activities is maintaining shared values
and critical analysis among staff not dedicated to full-
time organizing.
Ongoing consciousness raising and reflection are also
imperative to helping bridge the gap between a new
generation of organizers with perspective in emergent
movement-building, and older leaders with experience
in protracted struggle.
Cultivating and maintaining shared values is what the
moral framework of the altruism of morality is all
about. When we know that we are together in
advancing the morality of altruism, this works to
sustain shared values and shared understanding
amongst disparate groups.

Chapter 5: Rebranding Economic
Altruism in the USA
The New Theme of Socialism:
In order to help people understand we are talking
about Western European style socialism rather than
authoritarianism, we need to change the theme to be:
“Let’s get social”, a play on words referring to the
fact that Western European societies are simply
structured around a social life aided by the altruistic
state that meets all of their needs allowing them to go
our an enjoy cafe culture, bars, clubs etc. This will
effectively be a rebrand.
This is how economic altruism can win and how we
can enjoy social culture as well.
The left altruistically cares about people's feelings and
wants to prevent people from feeling negative
emotions.
The whole point of the economically altruistic or social
state is to encourage people to get out and enjoy
being social rather than having to always worry about
money. Social being one of the core purposes of life (I
discovered this in December of 2008 onward from my
mentor).
Process For Helping People Go Through A
Paradigm Shift Towards Moral Altruism. This Is
Merely A Process Of Education:

1. Realizing that social democracy has nothing
to do with authoritarianism
a. Rebrand socialism in the USA to
“Let’s get social”
2. Realizing that the happiest countries in the
world are social democratic:
a. https://www.cnn.com/travel/article/w
orlds-happiest-countries-2022-
wellness/index.html#:~:text=World's
%20happiest%20nation%20is%20N
ordic,from%20the%20Gallup%20W
orld%20Poll.
3. Why are Nordic countries so happy?
a. https://www.forbes.com/sites/davidn
ikel/2022/03/19/world-happiness-
report-are-the-nordic-countries-
really-so-happy/?sh=3c008d125d1c
4. How can we be happier like them? By
adjusting our model to be like theirs
5. How can I get involved in order to make our
model like theirs? Joining the DSA,
advocating the morality of altruism,
spreading this book and content to peer
group, participating in Allyship & Allyship
movement
6. Learning more about the nordic model and
the morality of altruism in order to become
more happy and help others to become more
happy as well
7. Becoming an ally and supporter of economic
altruism
Correcting Misconceptions About the Foundation
of Socialism in Marx

"Marx saw the way capitalism destroyed workers'
humanity, turned them into fungible mechanical parts
who existed to generate profits for their bosses". Marx
had empathy for his common man and identified the
abuses of corporatism. Marx was an altruistic morality
person.
Marx realized that humans are not commodities and
have and deserve dignity. The intent of Marx was and
is entirely positive and altruistic.
How could you demonize Karl Marx for simply having
this recognition? Clearly we all oppose the
authoritarian regimes of the 20th century but Marx’s
intent was good and altruistic.
Academics like Marx, especially sociologists spend
their time theorizing on how to build a greater society
for all. An altruistic endeavor.
Nathan Robinson in his book ‘Why You Should Be a
Socialist’ states, “Ultimately, this is why it’s important
not to be a “Marxist”, but an independent thinker who
takes what is valuable in Marx and discards what
isn’t.
Nathan Robinson goes onto say, "I know some
Socialists who believe that nobody can really be a
socialist unless they have read Karl Marx. I don't
agree with them...While any historical account of the
development of socialism necessarily had to deal with
Marx, socialist conclusions are fairly easily deduced
through ordinary reasoning. It is worth knowing why
Karl Marx is important and influential, but one need

not crack open the dense text of Das Kapital to
pursue the project of human liberation."
Social democrats are for free speech. Nathan
Robinson states that, "...Each value freedom (Russell
& Goldman) as much as they valued equality, and
they could not tolerate socialism that involved
restricting the liberties of the very people they were
fighting for. Goldman and Russell were in other
words, libertarian socialists".
Robinson goes onto say, "Bakunin had an ethos of
libertarian socialists:
We are convinced that liberty without socialism is
privilege, injustice; and that socialism without liberty is
slavery and brutality.
Liberty without socialism means rule by CEOs,
socialism without liberty means rule by bureaucrats."
Robinson states that, "Socialists believed that
government had a responsibility to promote the
common good, but particularly to serve the needs of
the city's working class".
Correcting a Misconception: Having a Social
Democracy Does Not Mean You Have to
Surrender Your Wealth
For those with wealth, the average socialist may have
an idea of utopia where everyone has abundance
over the long term. But in the short term we are
simply trying to have the USA look more like
Scandinavia and have everyone be happy like they
are with financial security.

Democratic socialism doesn’t mean you have to have
less, it just means everyone has more especially
those with nothing living paycheck to paycheck.

Chapter 6: Creating the Allyship
Cultural Movement
Allyship Festivals
Music, TED Talks & Activism for AZ Dems
& the Morality of Altruism
Challenge:
The right wing is on offense and has momentum with
people moving out of Democrat controlled cities and
states en masse. The right wing is trying to misportray
the left's morality of altruism as getting inferior civil
society outcomes in order to win votes. This
influences not only the right but independents as well
and has almost assured a right wing victory the next
election cycle.
We have two years to build a movement to win an
election.
How do we win it?
With an allyship movement uniting the altruists and
helping to shape the culture.
Step 1: Coordinate sustainable allyship among
disparate groups into singular effort
Step 2: Transform allyship into advocacy through
events that change minds and impact the culture
towards the morality of altruism
Step 3: Win elections
A 21st century Woodstock. Woodstock shaped the
culture. Allyship festivals can do the same thing.

Woodstock was organized by 4 inexperienced
promoters and it ended up being a cultural
phenomena.
According to TheMadameBlue.com blog:
Woodstock impacted United States culture by giving a
voice to the often overlooked community of hippies
and legitimizing the anti-war sentiment they were
experiencing. In short, hippies symbolize
counterculture; so much so that the two words are
almost synonymous.
The hippie culture grew out of a distaste for the
suburban lifestyle of the 50s that came before them.
Religion, conservative thinking, traditional gender
roles, and predetermined education and career paths
were all aspects of typical American lifestyles hippies
rejected.
Seeking alternative ideas and ways of living, young
Americans turned to the radio to find answers. Music
became the new religion for hippies, with artists like
The Beatles and Bob Dylan viewed as idols. John
Lennon of The Beatles publicly denounced the war in
Vietnam while also claiming that “the Beatles were
more popular than Jesus.”
Music
EDM
Hip hop
Pop
Music that the youth likes to listen to to bring them in

TED Talks
Discussing different concepts related to the issues
that we care about
Activism
Bring in activists from all types of democratic
backgrounds and have them speak and connect with
future leaders to activate people.
Media Coverage
Round the clock media coverage.
Before you judge economic & moral altruism, just
realize that it is Ivy League smart person stuff that
usually only the elites get fully exposed to. Something
we are looking to change to democratize a
progressive education.

Morality of Altruism Unites Diverse Allies

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