2. Index
1. How to Build a Perpetuity Methodology
2. FameLinked: The Case for a Perpetuity
3. MVP
4. Value Perpetuity
5. Financial Perpetuity
6. Growing Financial Perpetuity
7. Diversified Perpetuity
3. How to Build a Perpetuity Methodology
1. The Case for a Perpetuity
2. MVP
3. Value Perpetuity
4. Financial Perpetuity
5. Growing Financial Perpetuity
6. Diversified Perpetuity
4. 1. The Case for a Perpetuity
FameLinked:
I. Challenge & Opportunity:
II. Key Question:
III. Methodology: FameLinked
5. 2. MVP
Using the FameLinked Methodology, we built the FameLinked platform
(MVP) with a network (as base), FameRank (as a mod) & Sponsorships
Marketplace (as a mod):
6. 3. Value Perpetuity
In terms of building a value
perpetuity, one first acquires
followership on various social
networks including Facebook,
Instagram, Twitter, and Pinterest
and then converts followership
into usership. The following are
our FameLinked followership
statistics:
7. 4. Financial Perpetuity
Monetization comes in the form of:
1. Advertising similar to Linkedin or Facebook
2. % of the sponsorships brokered on the platform
8. 5. Growing Financial Perpetuity
Growth comes in the form of de-risking the benefit streams by:
I. Decreasing dependence on owner to run
II. Increasing recurring revenue component of overall revenues
III. Decreasing customer concentration
9. 6. Diversified Perpetuity
We see FameLinked as a standalone platform capable of multiple de-
risked benefit streams, and thus fitting for the public markets. Thus, the
goal is to IPO FameLinked. Revenue multiples for internet/SAAS
startups are in the 7x to 19x range depending on YOY growth rates.