presentation on www.1001stories.dk at Nodem10 conference Nov 25th

1. side
kort
1
1001 places
1001 stories
50 themes
200 experts
1001 stories about Denmark
web consultant,
Mette Bom
Heritage Agency of
Denmark

2. side 2
What is 1001 stories about
Denmark?

3. side 3
Let’s watch a movie about it

4. side
Strategic aims
& philosophy
open
multifaceted
moveable
voluminous
democratic
modern

5. side 5
Strategic aims 1:
Wanting to MOVE our audience
from…

6. side
..a traditional approach to heritage

7. to a modern and interactive
approach to heritage…

8. side
(Danish) cultural heritage
8
To protect and make people love… cultural
heritage

9. side 9
More strategic aims:

10. side
…from grill bars
29-01-15 10
from burger joints…

11. side 11
to world heritage…

12. side
From twin passage graves

13. side
To music festivals…

14. side
29-01-15
14
We made the platform open and
interactive switching from one-way
communication….

15. side
To the bazaar
15
To bazaar-like communication…

16. side
29-01-15
16
Why did we do it?

17. 
To invite new & younger
users to discuss heritage

mediate Danish history
outside institutions

share data & facilitate info-
sharing with others

boost alternative heritage
tourism

activate local knowledge
and this dude
17

18. side
29-01-15
18
Did we succeed?

19. side
29-01-15
19
Yes…but…

20. side
”There ain’t no such thing as a free lunch”

21. side 21
Lesson 1: We constantly need to engage
& nurse users

22. side 22
Lesson 2: users contribute differently
and have different expectations: some
like virtual heritage some like physical
experiences

23. side
1001 users telling new
stories about Denmark…
The police head quarters
in Cph

24. side
1001-users developing
content….
”Could you make the stories available
as podcasts? Then I could use them
when I drive to and from the
Copenhagen airport to entertain my
customers”
limodriver, cph
24

25. side
1001-users commenting…
25
”The story almost made me cry.
It’s a fantastic place (Ærø) and the description
is spot on. It’s very moving”

26. side
users comment and develop site…
26

27. side 27
Lesson 3: ”Sharing is caring” – open
the site with webservices and widgets

28. side
one website – several platforms
• Website
• Mobile phone, iPhone
(Android)
• Widget/iframe
• Webservice
• POI til GPS
• Facebook
• newsletter, rss feed
• YouTube videos
• Google Adwords and SEO
28

29. side 29
museer
municipalities
tourist offices
museums

30. side
Statistics so far (since May)
• ca. 20.000 monthly users
• time spent on website: 3 minutes
• 193 new profiles
• 97 new places added
• 384 pictures added
• 1700 iPhone app users
• 900 Facebook fans, 330 newsletter
subscribers (dk)
• Active widgets:17

31. side 31
• make a PR-plan, use celebs
• Put project on a permanent budget
• Use SEO (and Google Adwords)
More lessons learned:

32. side 32
and….:
• Forget the focus on young people
– they also grow old
• Develop your platform
• Everything digital needs nursing

33. side 33
New features:
• ”Travelling Denmark” – 3
families on a roadtrip
• Rutes and tours – historic hotels,
highway sights & industrial
heritage

34. side 34
Thanks!
Talk to you later at:
www.1001stories.dk
“The more you know, the more
you care and the more you share.”