1. CONVERSE - ALL COLOR
SOCIAL MEDIA CAMPAIGN 2012

2. High number of internet users in Indonesia…
They are mostly interact at social media..
Influencers are not leader anymore..
They listen and trust to what their friends said..

3. thus ….
everyone is the influencer!!

4. So many people love converse!!

6. Let’s make them the influencer !!

7. How..how??!

8. We will create an application…
That fun and easy to use…
and easy to share..

9. They can chose which color they like….
They can chose which print they like….
From every angle!!

10. to all social media

11. And the best part is…
Free100 converse shoes and
another 100 discount
Vouchers for those who colored
the best converse!!!!

12. mechanism

13. Share to other social media and
promote the program by inviting
your friends!!
Keep repeating the
Join program at
www.mindtalk.com Install Apps and process and hope for
create your colorful the best!!
Converse

14. Why Mindtalk!?

15. SOCIAL PLATFORM
TO SHARE AND CONNECT
WITH YOUR INTERESTS

16. Communicate
with them who
connect and
share the same
interest as your!!

17. INTERESTS
VARIETY CHANNELS

18. channel #Converse_ID
where’s Converse lovers
share their interest

22. To create an unforgettable social media
campaign involving the right target market
To maintain maximum brand awareness
To create brand engagement that lead to
positive words of mouth
To build brand loyalty through challenging
event!

24. male 50% female 50%
ABC 55% - AB 45%
18 - 35
Converse enthusiasts
Music enthusiast
trend leaders
young urban
socialites & celebrities
Social media addict
thrill seekers
opinion formers & active
informed, upmarket & engaged

25. Program Promotions

26. Creating a “how to” video and share to others
social media!! – 2 videos
Inviting bloggers to write about the campaign – 2
bloggers
Press release to all media partners – minimum 10
medias
E banners to support the campaign – 2 E banners

27. Time Line
Winner will be selected by Converse team!!
Consisting of apps building, design , approval and trial!!
APPS WINNER
PRODUCTION ANNOUNCEMENT
OCTOBER DECEMBER
SEPTEMBER NOVEMBER
PROGRAM
LIVE
Starting from Mindtalk and amplified to other social media as plan

28. Indra Gunawan
@mendawai143
Slide designed by Rully
@rully