The document discusses Melissa Storey's evaluation of her time management and technical skills during her journalism project. Regarding time management, she felt she used her time well and completed all work on deadline. She struggled when ill for two days but had buffered time. For technical skills, she initially used Photoshop but found InDesign better suited for layouts. Feedback from her tutor improved her interview format from question/answer to a more flowing style. Overall she met her goals but could improve future work by making it more biased towards fans and researching fanzine formats more.

1. EVALUATION
Melissa Storey

2. TIME MANAGEMENT
Personally, I feel I used my time well. I was given enough time to complete all my work to
a good standard. For example I was given, at a minimum, two three hour days to
complete two drafts of work. One would need to be completed before the end of the first
day and sent off to be marked and this gave me a full day to improve for a second piece.
Every time I got my work in on the deadline. This is important to do because in the real
journalism industry you would be expected to create a piece in a certain time so it could
have time to be printed and if not consequences would be given. It is best to keep to a
strict guideline.
But if in any case you were to fall behind then extra time was planned. There was a week
dedicated to contingency time, but sticking to the strict schedule we did not need to use
this time.
Some tasks needed more time that others, for example the obituary needed some
research but this was because I had not seen many obituaries and needed to see how to
write them. But the longest task was the production of the interview. Choosing a
magazine like NME, that uses different layout styles every month to keep the audience
interested, I needed to research a lot about the layouts.
The only problem I came across was during production I was ill for two days. Luckily I
was ahead two days so I was not behind. It is very important to stick to a schedule so
incase someone is ill there will be a way to work around it in the industry.

3. REVIEWING WORK IN PROGRESS
By sending a first draft to my tutor he was able to review my work and give me helpful feed back
on this. This definitely improved my work, for example in my first draft of my interview it was just
simple question and answers. But with a one to one with my tutor he suggested to make it a more
following interview and to intertwine quote rather than have straight forward question answer.
Here is how the interview was in the first draft:
“Personally what is your favourite album and why? Meg: Hard choice, you are asking a no.1 fan.
I'd say AM as its just lyrically incredible, the music is amazing and also the look of band during
this 'AM era' is just sexy. Elle: I can't choose definitively, but today it is Humbug - the musicality
intrigues me and the lyrics continue to be an enigma. One day when I feel I know exactly what it
means, the next I will entirely change my opinion on it.”
And this is what I changed it to after the review of my work:
“When asking the three fans in front of me, they turned to each other and laughed, “Hard choice,
you are asking a no.1 fan.” Meg replies. “I'd have to say AM as its just lyrically incredible, the
music is amazing and also the look of band during this 'AM era' is just sexy.” Elle too replies with
the same confused voice.”
I like the way the second piece flows and it feels like you are actually having a conversation with
three people about the band but with a few hidden extras around the sides. As with the first draft
it is more block like and not as interesting. But both forms are used in journalism depending on
the style.
Having someone review my work I felt worked well for me as I was given way to improve and
show that I can work in different styles.

4. TECHNICAL COMPLIANCES
When creating the text part of this assessment I didn’t need to use any technical
compliances, I just used a Word document to type up my interview etc. But with
production I used both Photoshop and InDesign. First of all I started to use Photoshop for
interview layout because I was confident with this program but I had a bit of a struggle
fitting the text so then I used InDesign for the rest of the production.
Although I am more confident with Photoshop, InDesign has a lot of pros to make me
choose it over something I know a lot about. With InDesign I can use the text wrap tool to
place the text around images in a quick, professional manor. I feel it is a lot easier to
create a layout because text can be fitted in and around shapes and images, it gives you
more freedom than Photoshop, layout wise. The only thing I do not like about this
program is using it for images. You cannot resize the image without going into Photoshop
and changing the size and then placing it in. This took me the longest change to get used
to on this new program, but once I get used to it I found the software extremely
productive and helpful, even more than Photoshop.
With InDesign I was able to create drop caps in seconds, cross text over to the next
column without the need of copy and pasting constantly and place images in different
shape boxes to give them a different shape, for example I placed album covers in a small
circle to make it look different and reference a CD.

5. This first layout was designed on Photoshop. Although I am
please with this, there are pros and cons to creating a layout
on Photoshop.
The image was incredibly easy to place, because it is such a
large image this could have caused a problem in InDesign. I
also slightly burned into the jacket Alex Turner is wearing so
the white “Arctic Monkeys” text stood out more, I would not be
able to do this in InDesign. All editing and resizing needs to be
processed before being placed in an InDesign document.
The problem with Photoshop is it can be harder to sort out the
layout for the text and make it all fit. Photoshop is more for
small bits of text and images not large interviews like this.
Effects such as drop caps could not be achieved without
creating two layers and spacing the letters out carefully. I also
feel if I produced this on InDesign I would possible be able to
achieve more of a professional standard although I am
pleased.
At first InDesign took me a while to get used to. It had new
features and a different way of handling images and text. But
eventually when I started to understand tools I felt like this
program was worth the time as it made my work look more
professional and it was easier to use mainly for the fact of the
placement of the text. Although placing images take more
time and work in the end it does look more professional in a
way.
I was able to create a drop cap and move text into the next
column in a click of a button. The spacing of the text looks
better when using InDesign and it is easier to change the
layout if needed too.

6. CREATIVE ABILITIES
Each style of writing needed me to be creative and use different creative skills to show
my wide ability. I feel I succeed with this as with as each task I achieved a different
creative style from interview to obituary. Each style needed to include different things
such as in the news report it needed to inform the reader in the first paragraph who,
what, where and when, where as the obituary needed to celebrate their successes and
be much more positive.
In my final production I was able to be a lot more creative as I choose NME. This
magazine is more casual about their layout, this helping me to be more creative than
other magazines such as Cosmopolitan that stick to a strict style every month. The
reason why NME are so casual is because of the gender of the magazine, Indie Rock,
they want to be individual and although they keep a house style the layout can change
around making the magazine different and more exciting. I did two final pieces that
showed different ways I could portray an interview in NME. The first one consisted of one
large image that took up most of the page, while the other one has a lot of smaller
images and take up two double page spreads, with one bring mostly an image and a
large quote as a heading.
Being able to be creative has helped me a lot in this project
as I could think up new ideas for each individual text, for
example for the obituary my celebrity has not died therefore I
needed to create a believable death. My creative abilities also
helped me a lot to create the layout for my interview. I was
happy with the outcome due to being able to be a little
eccentric more than other magazines.

7. FANZINE
To what extent have your intentions been realised?
Creating a fanzine I needed to be creative about a particular topic that concern the fan of
the Arctic Monkeys. Therefore I choose what is the best album and ranks they go in. This
is a hard topic for the fans as each person has their own opinion. In my first draft I was
able to talk through the pros and cons for each album. Once I had some feed back I did it
from my opinion. I could be more honest and more biased in this fanzine article. I could
be informal and relaxed with this article as it was only aimed at fans who wanted to talk
about the Arctic Monkeys. The intentions of it being a fanzine lie in it being biased and
informal language such as “after becoming chummy with P Diddy.” Press releases would
not usually use the word “chummy,” showing this is a relaxed article.
Appropriateness of your work for the audience:
The audience would be teenage girls and boys who are fans of the Arctic Monkeys. They
would be interested in their new music, tours and opinions. They would like to hear what
other fans have to say about their favourite band. Therefore talking about a hitting subject
such as the ranking of the albums would get them interested and they would want to read
about this. They would been teenagers so the language used would be simple, often
using slang.

8. Content, the style and the skills you have used:
The content had to be interesting to keep the young audience interesting, therefore
opinions which they could agree and disagree on would be heard. It would also need to
be biased because although they want to hear opinions they couldn’t be confused and
wouldn’t want to hear bad things about their favourite band.
How your skills have developed:
I have developed skills to show I can be biased, but in a controlled way of giving my view
to keep an audience happy. Although their ranking of the bands could be different to mine
they can still relate and be interested in what I have to say and probably agree. I have
been able to show skills in slang, which personally I do not like using, but if aimed at
teenagers I feel it is a good thing to use as it keeps the text alive and flowing.
Areas for improvement:
Areas I could improve it would be to make it more biased and talk more about how great
they are as this is what fans would like to hear rather mostly positives but some slight
negatives. I would have liked to research more fanzines and see how they produce their
layout and content. This would have helped me see how other journalists write about a
topic that is important to other people. I also need to look at being able to end my fanzine
in a better way rather than just leaving it on a vision of my memories while listening to
that album.

9. INTERVIEW
To what extent have your intentions been realised?
To start off I created a survey on surveymonkey.com where I got 19 responses. From this
I analysed them and choose the three people who gave the best and most detailed
responses. This helped me find people who were interested in the Arctic Monkeys and
this made my interview more interesting as they gave their honest opinions. They were
able to do this because of the open questions I asked leaving them to expand on their
answers giving me more to talk about.
The first interview draft I did was very simple and straight to the point. It was a straight
forward question answer layout. Very simple but used a lot in magazines. When I got
feedback from my tutor he suggested I make the interview more flowing. I placed quotes
from the fans inside sentences such as When asking the three fans in front of me, they
turned to each other and laughed, ““Hard choice, you are asking a no.1 fan.” Meg replies.
“I'd have to say AM as its just lyrically incredible, the music is amazing and also the look
of band during this 'AM era' is just sexy.” Elle too replies with the same confused voice.”
This makes the interview much more flowing and you can add things rather than leaving
it down to specifically what was said.
Being able to practice both interview styles I have realised many intentions within the
interview style of writing. I am very please with both my interviews that I used it to make a
final product of which strived to a NME layout interview. This relived intentions on how
NME would produce their own interviews and the style they would use. I feel like I
succeeded with this after looking at many examples online and on paper I was able to
create a professional looking interview layout.

10. Appropriateness of your work for the audience:
When putting the survey online I pasted the link into social media sites such as Facebook,
Twitter and used the hashtag to link it to Arctic Monkeys fans. I also embedded the link into
the Arctic Monkeys forum on their official website. I got a lot of responses from around the
world, giving me get a good variety of fans.
I choose fans who seemed to be No.1 fans. This made the interview biased but they were
able to give their honest and detailed opinions about the band and the lead singer.
I ended the interview with when the new single would be out, this is so fans could go and
and buy it and even for new fans who have read the article and see how good the band is
can go out and buy it.
Content, the style and the skills you have used:
Using Arctic Monkeys fan I was able to gain exclusive information about what they thought
about the band and music they have produced. The simple question and answer style was to
quickly grab the attention of teenagers as they wouldn’t want to read a interview that was
hard or difficult to read. Myself when reading about what other say about artists I like to see
the question and answer as I can quickly see what their opinions are to that specific
question. Although a long handed interview is good and it lets you include more detail it
doesn’t really link to my audience.
How your skills have developed and development:
From my first drafted interview from just being a straight forward answer and question
interview my skills have developed into being able to make the fans answers flow into
related text. This is a more professional way of completing a layout but the Q&A will mostly
be used in magazine. I have been able to develop on my production technique with this
interview by using new programs such as InDesign.
Ways to improve would be to make the interview more interesting at the beginning and end
and maybe including some more factual information.

11. OBITUARY
To what extent have your intentions been realised?
This was a style of writing I had not done before. I research obituaries as I had not read
many before. By looking at Peaches Gelfdof and Amy Winehouse I creatively though my
celebrity, Alex Turner, would suddenly pass from drug overdose because of his
background and the rock and roll lifestyle. When reading the existing obituaries I found
they were very positive and used a lot of quotes from what other people thought of them
and what they might have said about themselves in the past. I interpreted the quotes like;
“‘Sometimes writing songs is waiting for a delivery,’ Turner said reveling his song process
to Spin.” This would be to show his struggle but in a calm way and how he was a
successful man trying to please. I feel my intentions on creating a obituary were
successful and have shown a positive look at a celebrity who tragically died. Speaking
about his achievements and family is something obituaries do to make them seem loved
by many people no matter what they have done.
Appropriateness of your work for the audience:
An obituary would be for people who are interested in who has died and why, these are
usually printed in Newspapers therefore it could be more towards an older generation.
But fans would want to read about it too. But they would probably first see Alex Turners
death online rather than in a Newspaper.

12. Content, the style and the skills you have used:
They way I portrayed my celebrity to be was successful. Although he passed because of
drug overdose, something socially wrong and bad, he still needed to be celebrated for his
work. Including quotes from him and other people make it seem he will be missed and it
was a sad tragic loss. Showing his success by saying “Alex Turners music spoke to
people lyrically and musically and with the success of the Arctic Monkeys debut album
becoming the fastest selling debut in British music history he became a inspiring
musician,” shows how he will be missed by the people he inspired with his music.
How your skills have developed:
This is the first obituary I have ever written therefore my skills have developed to let me
able to pick out the good success’ that my celebrity has achieved to make it look like he
has achieved something to other people in his life no matter how he died.
Areas for improvement:
Areas to improve would be in include quotes about what other celebrities or parents have
said about Alex Turner. This would again show how much he is missed. Including more
information about recent successes would also be a thing to include more of.

13. PRESS RELEASE
To what extent have your intentions been realised?
My intentions of my press release was to announce the release date of AM. Starting off
with a catching first sentence, “An analogue radio frequency, a new morning and the
bands initials- AM is the new title for the Arctic Monkeys fifth album.” This gets straight
into the point of the title of the album. I then talk about how you can purchase the new
album, CD, mp3, vinyl. Getting straight to the point starts the article off making it very
clear what it is about. Talking about what you will expect in the album is good so
audiences know before they purchase it. Including other celerity names that have worked
with the band to produce this album is a good thing to include so fans from Queens Of
The Stone Age and Sir John Cooper Clark may also buy this album too. Including some
of the song title names gives people a little experience of what they are going to get. But
finally ending it with when they can hear the second single which would be at
Glastonbury, advertise not only the single and album but for everyone to watch the
performance to hear the new release.
Appropriateness of your work for the audience:
The press release will be targeted towards fans but would be placed in a
magazine/newspaper so the language would need to be informative and not use slang
like the Fanzine. Including other celebrity names that would consist in the same genre
would link to the same audience so there is no split in genres when reading this article.

14. Content, the style and the skills you have used:
The style of writing is very informative on what is in the album and what you can expect. I
choose to put in quotes from the drummer suggesting if there was going to be a new
album after Suck It And See It.
How your skills have developed:
I developed my first draft to the send by making it more than an introduction to the album
rather than both the audience and the journalist finding out about the album. The
journalist should be telling the reader what to expect in the new album before it comes
out. From changing the style from the first draft to the second I was able to talk more
about what to expect in the album rather than finding quote from people about the
upcoming of the album.
Areas for improvement:
To improve this press release I need to talk about what you are going to expect from the
album more as as a journalist I would have heard the full album to comment on it in the
article and make sure the Arctic Monkeys get the best press release so when the release
of the album comes out they get the best sell out.

15. TABLOID
To what extent have your intentions been realised?
The tabloid was about the BRIT award speech which blew up the social media. This
tabloid was for a newspaper like The Sun, therefore it didn’t need to be serious or use
proper English. For example I could use the quote from Peaches Geldof’s twitter after
she watched the speech saying "Alex Turner acting like a pure t**t #bethankfula**ehole.”
I did star out some of the letters so they were less recognizable but still readable just
because it is a social thing to do even in a lower class newspaper. The first paragraph
needed to include who, what, where and when, which I did. This is so the audience know
what the article is about straight away. It explains what he said then goes onto his
response after and then the response from the social media and other celebrities.
Appropriateness of your work for the audience:
It will be aimed towards people in their early 20’s and being placed in a newspaper that is
more for the younger society the report is quite casual and bitchy. Talking about the social
media also links to the younger audience.
Content, the style and the skills you have used:
Using relaxed language links to the audience being in the C2DE social grade. Due to the
style of writing I was able to use a lot of quotes to back up my story. At the end of the
article I said, “other acts who performed on the night were Katy Perry, Beyonce, Bruno
Mars and Ellie Golding who hit the stage with an acoustic guitar.” This linked in other
events that happened in the night as if I was reporting about the whole night rather than
just the speech.

16. How your skills have developed:
My skills improved from the first draft just talking about the one subject as if that was the
only big thing that happened that night, but being able to include other things that joined
that night made it seem like a big event that everyone was talking about. I used different
words such as “bazaar”, “blurting” and “Twitter warrior” to show I can use a range of
language to aim to a certain audience.
Areas for improvement:
Areas to improve would be to inform when the event happened more in the second draft.
The first one I did this but missed it out when I did my final drafted tabloid.
I am happy with my tabloid as I have made sure it was for the C2DE audience by using
casual and slang language. It is easy to read and gets straight to the point involving all
information in a small area. I like the way I have involved other things that happened in
the night making it seem like a huge event being talked about over the world.

17. PRODUCTION 1
To what extent have your intentions been
realised?
I choose to take my interview and put it into a
layout that would be used in an NME magazine.
By looking at examples of NME layouts I was able
to take their house style and place my interview in
it. NME has many different layouts depending on
what they are
talking about, if it be an interview, views on new music/albums or just an
article. This let me be a bit more creative but I did try to follow an existing
layout that appears on the left. This layout consists of a image that takes up
a third of the page, with a large white heading over the left hand corner with
a sidebar down the right with related text to the artist.
I used red to separate questions from answers. This gives a bit of space and
makes the text easier to read.
Something I took from the original layout was the image of the album cover
displaying it as an advertisement. Instead of placing it at the beginning of the article
like the existing copy, I choose to place it at the end to advertise a new single coming out and when.
The sidebar is separate from the interview as it doesn’t have anything to do with the interview, it is just
some extra information about the Arctic Monkeys that fans could find interesting.

18. Appropriateness of your work for the audience:
NME has a medium audience at 23 year olds, mainly men. They are seemed to be
obsessed with music, they feel they need this magazine to keep them up to date with
new and up coming music. This interview is to do with fans and their opinions on a large
indie band, which fits perfectly in the genre for NME.
The layout splits up the interview nicely. It is not too spaced out so it seems like there is a
good amount of information to read. Although young adults would not want to read a lot
because of the large image it compliments the text.
Content, the style and the skills you have used:
With this layout I used Photoshop as I found it easier to place the image and side bar. I
like the way the image takes up about a third of the page, not only does it fill the page it
gives people something to look at but text and straight away you know it will we an article
about the Arctic Monkeys. I put in a sub-heading and lined this off to start the interview
which I gave it a opening paragraph as well as a closing paragraph. The opening
paragraph in NME usually sets the scene and the closing one announces a new single or
album from the artist.
How your skills have developed:
Honestly, I do not feel I have developed much on my knowledge of creating layouts as I
have used Photoshop and the same tools over and over again. Unfortunately I did not
have the confidence to use a new program but I will develop on this and try it in the next
layout production.
Areas for improvement:
I struggled to use at first InDesign, therefore this made the layout of my text not at its
highest standard. Next time I would try and use InDesign as I feel this would help me
separate my text a bit easier and make the design look more professional and together.

19. PRODUCTION 1
To what extent have your intentions been
realised?
This layout came from two NME different
articles on the Arctic Monkeys. The bottom
layout came from the Arctic Monkeys NME
World Exclusive and the first layout comes from
another Arctic Monkeys article I found when
looking through NME magazines in the library.
The first double page is very simple but eye
catching. It is different and indie relating to the
genre of music and magazine. I like the way
the images are in black and white but the
image on the front is in colour. It splits them up
a bit but the consistent red brings them back
together. I wanted this layout to look like an
existing special edition for the Arctic Monkeys
in NME. I looked at many existing
Original NME Layout
magazines and
took parts I liked
to create my own
layout that could
be used in NME.

20. Appropriateness of your work for the audience:
NME’s medium age that read their magazine is 23, they are usually male who are very
into the music scene. The Arctic Monkeys genre fits well with this magazine and they
usually feature in it regularly. Using images that look like they have been taken while at a
festival or gig look good next to professional shoots. The on stage images give you a feel
of what they would be like live and what sort of band they are. The look is very sleek
compared to other NME layouts, this is because it would be in a special edition for the
Arctic Monkeys.
Content, the style and the skills you have used:
With this layout design I was able to fit all my question and answers and a side bar which
I separated from the main text by a red line. The style is more tidy than a normal layout
from NME, this would end up in a special edition, just like the “ArcticMonkeys World
Exclusive” edition where I got my inspiration from. I like the classic black, white and red
house style that is used . by NME, this keeps it consistent
How your skills have developed:
I have developed my skills by using InDesign for this
production. Eventually I found out how to get the images to
fit well and I found the text was easier to place on this
program and change, making it more spaced out and easier
to change to layout if needed.
Areas for improvement:
Things I would like to improve would be the lining on the
first double page. I feel this could make the page, rather
than letting it feel rather rough. On the second double page
spread I would like to change the font for the quote as I
don’t think it fits with the rest of the text.