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7. Brand equity is a value premium for a product with a recognizable name when compared to a generic equivalent and is important when A. The manufacturer wants to gain and increase channel member acceptance and support B. The manufacturer wants to improve his balance sheet by improving assets C. Is hard to measure and therefore not very important to the marketing organization D. the manufacturer wants to create similarities between his/her products and the competitors .

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7. Brand equity is a value premium for a product with a recognizable name when compared to a generic equivalent and is important when A. The manufacturer wants to gain and increase channel member acceptance and support B. The manufacturer wants to improve his balance sheet by improving assets C. Is hard to measure and therefore not very important to the marketing organization D. the manufacturer wants to create similarities between his/her products and the competitors

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