Internet research on the target audience of pop music.

1. TASK 12 – INTERNET RESEARCH
Research and Planning

2.  Radio stations that play non stop Top 40 pop music hits, such as Capital
FM, have a target audience aged between 15-34. 56% of Capital FM
listeners are in this age demographic.
 Out of all of Capital FM's listeners, 58% are females.
(Research from http://www.thisisglobal.com/radio/capital-fm/audience/#stats)

3.  Another radio station that frequently plays Top 40 pop music is The
Hits.
 The target audience for this radio station is teenagers and this is who
listens to the station.
 This station plays tracks from the likes of One Direction and Girls Aloud.
(Research from https://www.theguardian.com/theguardian/2011/nov/08/radio-1-young-
audience-gone)

4.  For pop music, the general target audience has been determined as
between 14 and 24.
 If songs use sounds that are considered "old", then the general target
audience will abandon the song.
 The advice is that if you want to appeal to the target audience of
between 14 and 24, you need to continue to listen to new music to see
what this age group finds interesting.
(Research from http://www.secretsofsongwriting.com/2009/08/04/your-song-may-be-great-
but-are-you-missing-your-target-audience/)

5.  Recent research by Spotify has shown that the youngest listeners (13 -
14-year-olds) play music that is by artists at the top of the charts.
 These artists at the top of the charts are usually in the genre of pop.
 The same study found that from around the age of 15, a person's taste
in music is most likely to change as we start expanding the diversity of
music on our playlists.
(Research from http://www.dailymail.co.uk/sciencetech/article-3086498/In-30s-past-musical-
peak-Taste-popular-music-stagnates-33-parent-accelerates-this.html)

6.  Below is data from a list of Top 40 artists that are listened to by each
gender.
 The top 5 artists that are listened to by each gender are listed below.
 Female Male
 1) Rihanna Eminem
 2) Bruno Mars Daft Punk
 3) Beyoncé Jay-Z
 4) Katy Perry Bruno Mars
 5) P!nk Drake
(Research from http://static.echonest.com/charts/gender_specific_top_40/).

7.  From this Internet research, I can see that the average target audience for those
who listen to pop music is people aged between 14-24.
 I can also see from the research that females are those most likely to listen to pop
music.