2. @MelissaFeeney
Who am I?
•Former Social Media
Manager for TIFF (Toronto
International Film Festival)
•WordPress enthusiast
•Involved in an International
Development Hackathon
•Mac n’ cheese aficionado
#InboundTO
3. What I love about Facebook advertising
Your market is on Facebook - you have to understand how to
connect with them
You can hyper target
It was the number one referral source of all of the social
networking sites for us
5. Work within the medium: Don’t make it look like an ad
Hyper target ads to specific audiences
Your hunch is not always right
Lift organic content that is doing well
Take advantage of the Relevance score
The visual is crucial
Create different ads for different devices
Be adaptable - Facebook is always changing!
Facebook Ad Guidelines
7. 7
Do you remember these characters from the 90s?
Which 5 characters would you bring with you to the
Back to the 90s series?
Were you a fan of A.J. from EMPIRE RECORDS, Luke
Perry in BUFFY THE VAMPIRE SLAYER or Ethan Hawke
in REALITY BITES?
8. Copy:
Kiva explains why Patrick Swayze and
DIRTY DANCING should win the Dance-
off Edition of #TIFFVersus. tiff.
net/versus
11. ● Targeted people born after the films
were released, ages 13 - 23
● Created interest though association
with current pop culture with titles
like “The original Gossip Girl”