Should You Spend Your
Time and Money on
Facebook?
Five Questions to Ask Yourself
Phyllis Khare
Senior Content Director
MyPath101.com
Guest Presenter for Social
Media Examiner’s Small
Business Summit and
...
Connect on Twitter
@PhyllisKhare
#SCOREwebinar
#smallbiz
#socialmedia
3
Facebook has publicly admitted that
organic reach for businesses will fall in
2014.
Should you stay on the social site and...
Question #1
thriving community
on Facebook?
Do you *already* have a

6
If YES...

•
•
•

Monitor Insights daily
Use fan-targeted ads
Double your efforts to move your
fans to your email list
7
8
9
Learn the Vocabulary:
●Newsfeed Ads
●Sponsored Post Ads
●Conversion Pixels
●Targeted Audiences
●Look-Alike Audiences

10
Move Fans
to Email List

11
If NO (you don’t have an existing…)

•
•

Answer the other questions…
Revisit your Facebook marketing
strategy

•

Faceboo...
Question #2
staying on Facebook?
Is your *ideal customer*

13
Moving demographic

•
•
•
•

Over 45 - staying on Facebook
Under 25 - moving away from Facebook
Parents - staying on Faceb...
Where are they going?
Instagram
Pinterest
G+
YouTube
15
Question #3
is your customer using
to enjoy Facebook?
What interface

16
Do you show up well on mobile?
Check your website
Check your sales pages
Check your Facebook Page
Check your links
Check y...
Google Analytics
Social Traffic
Question #4
Do you have a
marketing budget?

20
Facebook Ads
http://phylliskhare.com/AdsFB
Andrea Vahl
Jon Loomer
Amy Porterfield
21
Typical Budget
Social Media Manager $400 -- $1000/month
Facebook Ads Management $75 -- $500/month
Facebook Ads $10 - $100/...
Question #5
to want to be connected
to a social community?
Is it the *nature of your customer*

23
Part 2...
to develop a “company voice?”
Would it seem ridiculous

24
Research a bit
http://www.buzzfeed.com/copyranter

25
Circling back
to answer the main question -your time and money
on Facebook?
Should you spend

26
Review
1. Do you already have a thriving community on Facebook?
2. Is your ideal customer staying on Facebook?
3. What int...
Results
Mostly YES - then spend time and money on FB
Mostly NO - (especially if you answered No to #1
and #5) “Yellow Page...
Questions?
@PhyllisKhare
#SCOREwebinar
#smallbiz
#socialmedia
29
For You
http://phylliskhare.com/checklist
http://phylliskhare.com/strategicplan

30
Should you spend your time and money on Facebook? 5 Questions to ask yourself
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Should you spend your time and money on Facebook? 5 Questions to ask yourself

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Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?

There are five questions you need to ask yourself to determine an answer for that question. By the end of this webinar created for SCORE members you will know how to determine if spending money for ads and sponsored post ads are the new way to generate leads through Facebook or if it is a waste of your money.

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Should you spend your time and money on Facebook? 5 Questions to ask yourself

  1. 1. Should You Spend Your Time and Money on Facebook? Five Questions to Ask Yourself
  2. 2. Phyllis Khare Senior Content Director MyPath101.com Guest Presenter for Social Media Examiner’s Small Business Summit and Facebook Marketing Summit Co-Founder of Social Media Manager School
  3. 3. Connect on Twitter @PhyllisKhare #SCOREwebinar #smallbiz #socialmedia 3
  4. 4. Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?
  5. 5. Question #1 thriving community on Facebook? Do you *already* have a 6
  6. 6. If YES... • • • Monitor Insights daily Use fan-targeted ads Double your efforts to move your fans to your email list 7
  7. 7. 8
  8. 8. 9
  9. 9. Learn the Vocabulary: ●Newsfeed Ads ●Sponsored Post Ads ●Conversion Pixels ●Targeted Audiences ●Look-Alike Audiences 10
  10. 10. Move Fans to Email List 11
  11. 11. If NO (you don’t have an existing…) • • Answer the other questions… Revisit your Facebook marketing strategy • Facebook is now pay to play -- Make sure you have a budget for ads 12
  12. 12. Question #2 staying on Facebook? Is your *ideal customer* 13
  13. 13. Moving demographic • • • • Over 45 - staying on Facebook Under 25 - moving away from Facebook Parents - staying on Facebook Single - moving away from Facebook 14
  14. 14. Where are they going? Instagram Pinterest G+ YouTube 15
  15. 15. Question #3 is your customer using to enjoy Facebook? What interface 16
  16. 16. Do you show up well on mobile? Check your website Check your sales pages Check your Facebook Page Check your links Check your ad links Check Google Analytics for your website traffic - social and device 17
  17. 17. Google Analytics
  18. 18. Social Traffic
  19. 19. Question #4 Do you have a marketing budget? 20
  20. 20. Facebook Ads http://phylliskhare.com/AdsFB Andrea Vahl Jon Loomer Amy Porterfield 21
  21. 21. Typical Budget Social Media Manager $400 -- $1000/month Facebook Ads Management $75 -- $500/month Facebook Ads $10 - $100/day Time to learn how to do these things Time to analyze reports 22
  22. 22. Question #5 to want to be connected to a social community? Is it the *nature of your customer* 23
  23. 23. Part 2... to develop a “company voice?” Would it seem ridiculous 24
  24. 24. Research a bit http://www.buzzfeed.com/copyranter 25
  25. 25. Circling back to answer the main question -your time and money on Facebook? Should you spend 26
  26. 26. Review 1. Do you already have a thriving community on Facebook? 2. Is your ideal customer staying on Facebook? 3. What interface is your customer using to enjoy Facebook? 4. Do you have a marketing budget? 5. Is it the nature of your customer to want to be connected to a social community? 27
  27. 27. Results Mostly YES - then spend time and money on FB Mostly NO - (especially if you answered No to #1 and #5) “Yellow Page” type FB Page - minimum time and money spent on FB All No - offline, email, test YouTube and Pinterest 28
  28. 28. Questions? @PhyllisKhare #SCOREwebinar #smallbiz #socialmedia 29
  29. 29. For You http://phylliskhare.com/checklist http://phylliskhare.com/strategicplan 30

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