Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. … When thinking of the ad formats in this way it is easy to get an idea of what alternatives there are for advertising on Facebook.
6. Ads can appear in News Feed on
desktop, News Feed on mobile,
and in the right column of
Facebook on desktop.
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7. Ad content is sometimes
paired with news about social
actions that your friends have
taken, like liking a Page.
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8. Your friends might see news
about the social actions you
have taken in Facebook ads.
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9. This news will only be shown
to your confirmed friends
and will adhere to applicable
privacy settings you've set for
your account.
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10. If a photo is used, it's your
profile photo and not a photo
from your photo albums.
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