2. Initially, we created a questionnaire for our target audience which helped us understand
what they expected and wanted to see in our trailer. It was almost a process of
elimination in regards to the plot, themes, narratives and characters they expected to
see.
Audience feedback played a huge role in our research and planning section and was
incredibly useful whilst planning as it is important to listen to what your target audience
want and expect because we are creating a film trailer that is aimed for them. Our target
audience for ‘The Envisioning’ was teenagers aged 15+.
3. • We were happy with our results as it almost matched
our initial ideas of what we wanted to create. One of the
questions featured on the questionnaire asked about
whether they would prefer the trailer to be in
chronological order or not.
• The response we got from this was 50% each way and
this meant we had to find a middle ground. We decided
that we would show the main narrative in chronological
order e.g. the equilibrium at the beginning and then the
disequilibrium after.
• However, we did not include the new equilibrium in our
trailer as we wanted the audience to be left on a cliff-
hanger for dramatic effect.
4. • We also jumbled a few of the clips up in the disequilibrium e.g. in the actual movie the
clips shown at the graveyard happen before Ellie begins to see Fae walking around the
school but in the trailer, this is shown in the wrong order. We felt this would satisfy all
of our target audience as we are showing the narrative structure in order but the clips
may happen at different times in the actual movie.
• We then conducted an interview asking more questions about what our target
audience wanted to see in our trailer. Without this target audience feedback we would
not have been able to successfully come up with and initial idea that would satisfy the
target audience and conform to what they expected. From this interview, we learnt
that our target audience didn’t want all of the narrative to be given away and they
wanted it to end on a cliff-hanger which we then relayed and made sure this was what
our trailer included.
5. • Then, half way through our editing process (after we had completed our first draft) we invited
members of our target audience to come and watch our trailers in a showcase. We handed
them a form where they could write any feedback they wanted to give in regards to camera,
plot, lighting and mise-en-scene. From this we learnt that our target audience didn’t
understand how Fae died and whether she was a ghost or Ellie was just imagining her.
Therefore, we included a sound effect of a car crash to make it more obvious that is how Fae
died and re filmed the scene where Ellie is looking up her symptoms on the internet to make
it clearer that she is suffering from a mental illness.
• Without our target audience feedback we would not have been able to successfully change
our film trailer to what our target audience expected and wanted to see
