This workshop introduces participants to use personas in the outreach process and identify target markets to provide concrete solutions for users’ needs. Effective outreach is built on the principle that not everyone cares about everything. Simply distributing posters or blasting social media ignores one of the central tenets of marketing: Differentiation. This workshop will begin by introducing participants to the use of personas in the initial outreach process. Groups of participants will use guided inquiry to define the real-world struggles of target audiences and identify real solutions to those problems that can be adapted for any institution. Participants will create a framework for developing outreach initiatives and growing partnerships that can be taken back to their institution and enacted immediately.
