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Digital Marketing Syllabus

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•
M
Megha yadav

Unit-I Digital Marketing Introduction Unit-II Understanding the Website and Creation & Keyword Selection Strategies. Unit-III Search Engine Optimization (SEO) Unit-VI On Page Optimization & Off page Optimization Unit-V Social Media marketing & Search Engine Marketing (SEM)

Education
1 of 16
Syllabus • Unit-I Digital Marketing Introduction • Unit-II Understanding the Website and Creation & Keyword Selection Strategies. • Unit-III Search Engine Optimization (SEO) • Unit-VI On Page Optimization & Off page Optimization • Unit-V Social Media marketing & Search Engine Marketing (SEM)
Unit-I Digital Marketing Introduction • What is Digital Marketing, • Digital Marketing platforms • , Digital Marketing Strategy, • Types of Digital Marketing – Organic & Paid, Digital Marketing VS Traditional Marketing, • Benefits of Digital marketing, • Career opportunities in digital marketing.
Unit-II Understanding the Website and Creation & Keyword Selection Strategies • What is a website, • Types of websites, • Static Website, • Dynamic Website, • E-Commerce Website, • Domain Booking, • Web Hosting Purchase, • Website Architecture, Keyword Analysis, and Keyword Competition
Unit-III Search Engine Optimization (SEO) • What is SEO, How do search engines work, SEO Tools, Web position Analysis, Competition Analysis.
Unit-VI On Page Optimization & Off page Optimization • Title Tag, , Meta Tags, Alt Tag, Anchor Text, Header Tag, Robots.txt, Xml Sitemap, Webmaster, Google Analytics Search Engine Submissions, Back link Submission, Social Bookmarking, Classified Submissions, Article Submissions, Content Marketing, Image Marketing, Video Marketing, Video Strategy, Event Creations
Unit-V Social Media marketing & Search Engine Marketing (SEM) • Facebook marketing, • Facebook advertising, • YouTube marketing, • Twitter marketing, • LinkedIn marketing. • Pinterest marketing, • Instagram Marketing, Quora Marketing. • Introduction to SEM, Google AdWords, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising, Report generation.
Digital Marketing Syllabus
Digital Marketing Syllabus
Digital Marketing Syllabus
Digital Marketing Syllabus

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Digital Marketing Syllabus

  • 1.
  • 2. Syllabus • Unit-I Digital Marketing Introduction • Unit-II Understanding the Website and Creation & Keyword Selection Strategies. • Unit-III Search Engine Optimization (SEO) • Unit-VI On Page Optimization & Off page Optimization • Unit-V Social Media marketing & Search Engine Marketing (SEM)
  • 3. Unit-I Digital Marketing Introduction • What is Digital Marketing, • Digital Marketing platforms • , Digital Marketing Strategy, • Types of Digital Marketing – Organic & Paid, Digital Marketing VS Traditional Marketing, • Benefits of Digital marketing, • Career opportunities in digital marketing.
  • 4.
  • 5. Unit-II Understanding the Website and Creation & Keyword Selection Strategies • What is a website, • Types of websites, • Static Website, • Dynamic Website, • E-Commerce Website, • Domain Booking, • Web Hosting Purchase, • Website Architecture, Keyword Analysis, and Keyword Competition
  • 6.
  • 7. Unit-III Search Engine Optimization (SEO) • What is SEO, How do search engines work, SEO Tools, Web position Analysis, Competition Analysis.
  • 8.
  • 9. Unit-VI On Page Optimization & Off page Optimization • Title Tag, , Meta Tags, Alt Tag, Anchor Text, Header Tag, Robots.txt, Xml Sitemap, Webmaster, Google Analytics Search Engine Submissions, Back link Submission, Social Bookmarking, Classified Submissions, Article Submissions, Content Marketing, Image Marketing, Video Marketing, Video Strategy, Event Creations
  • 10.
  • 11.
  • 12. Unit-V Social Media marketing & Search Engine Marketing (SEM) • Facebook marketing, • Facebook advertising, • YouTube marketing, • Twitter marketing, • LinkedIn marketing. • Pinterest marketing, • Instagram Marketing, Quora Marketing. • Introduction to SEM, Google AdWords, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising, Report generation.