Capability Document
Digital Marketing
Srinivas Rowjee Cuddapah
http://in.linkedin.com/in/rowjee/
Domains
• Real Estate
• Education
• Sports
• SaaS
• Ecommerce
• B2B solutions
• Online Video
Capability
• Search ( Google Adwords , Bing – Organic & paid)
– Intent Based
• Social ( Facebook, Linkedin, Youtube & Twit...
Paid Search
• Paid Search
– Create New campaign Structure
– Keyword research
– Landing Page creation & optimization (incl ...
Organic Search
• Organic Search
– On Site optimization
– Keyword research
– Content strategy( create new or repurpose exis...
Social Media
• Facebook Page Management
• Facebook Ads
• FBX Retargeting
• Twitter Ads & account management
• Linkedin Ads...
Email & Display
• Email Campaign setup & Management
• RTB campaign Management
• Display buys direct from Destination sites
ROI
• Full track of Spend
• Daily/Weekly/Monthly reports
• Branding/Outreach spend
– Measurement based on Impressions
– Bu...
Costs
• Based on reach , Target demographics
• Can be a mix of branding and performance
• Transparent funnel tracking from...
Billing
• Minimum Billing 5000 USD or INR 3lacs per
month
• Paid Search can be based on % of spend
• Minimum Contract Peri...
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Digital/Online Marketing

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Digital/ Online marketing across paid search, Organic search, social media and Facebook

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Digital/Online Marketing

  1. 1. Capability Document Digital Marketing Srinivas Rowjee Cuddapah http://in.linkedin.com/in/rowjee/
  2. 2. Domains • Real Estate • Education • Sports • SaaS • Ecommerce • B2B solutions • Online Video
  3. 3. Capability • Search ( Google Adwords , Bing – Organic & paid) – Intent Based • Social ( Facebook, Linkedin, Youtube & Twitter – Paid & Organic) – Based on TG, Latent Intent, Retargeting, branding • Email – Existing Database, Retention • Display – Direct & RTB ( Real Time Bidding) – Branding, retargeting, Destination Sites
  4. 4. Paid Search • Paid Search – Create New campaign Structure – Keyword research – Landing Page creation & optimization (incl A/B MVT) – Ad Copy – Adwords, Bing – Performance based Advertising – LTV (Or any Business KPI) based bidding – Retargeting ( Display & FB) – Conversion Funnel Optimization • Sites Worked on – Tutorvista.com, Istream.com, CommonFloor.com, recruiterbox.com, IIM Bangalore, Edurite.com, Few clients are confidential – Budgets managed : USD 5,000 to USD 350,000 per month • Geographies: US, UK, India • Max Keyword Base Handled: 5MM • Traffic Scale: 3-4MM Unique Visitors per month • Revenue Scale: 1MM+ USD per month
  5. 5. Organic Search • Organic Search – On Site optimization – Keyword research – Content strategy( create new or repurpose existing) – Ad Copy – Adwords, Bing – Performance based Advertising – LTV (Or any Business KPI) based bidding – Internal Search – Internal linking – Blog Creation & maintenance • Sites Worked on – Tutorvista.com, IIM Bangalore, Sportskeeda.com • Traffic Scale: 2-3MM Unique Visitors per month
  6. 6. Social Media • Facebook Page Management • Facebook Ads • FBX Retargeting • Twitter Ads & account management • Linkedin Ads & Account Management • Youtube Channel Management • Social Listening • Companies worked with: TutorVista, CommonFloor, Sportskeeda, Istream • Budgets Managed: US 5000 to 25000 per month • Geographies: US, India
  7. 7. Email & Display • Email Campaign setup & Management • RTB campaign Management • Display buys direct from Destination sites
  8. 8. ROI • Full track of Spend • Daily/Weekly/Monthly reports • Branding/Outreach spend – Measurement based on Impressions – Buzz on the web • Performance( Leads, Revenue etc) spend – Based on CPA ( cost per acquisition)
  9. 9. Costs • Based on reach , Target demographics • Can be a mix of branding and performance • Transparent funnel tracking from impression to click to conversion( lead generation, admission etc) • Minimum Spend per month :Rs 10 lacs • Spend on Admissions, Hiring, Branding,
  10. 10. Billing • Minimum Billing 5000 USD or INR 3lacs per month • Paid Search can be based on % of spend • Minimum Contract Period – 6 months

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