1. An online platform is proposed to provide video lecture courses for the IIT JEE exam, with topics split into small concepts and quizzes between concepts. 2. Currently students spend $4,000-$8,000 on coaching but availability is limited; the online platform aims to provide affordable high-quality instruction anywhere. 3. An initial $210,000 in funding is requested over 12 months for salaries, equipment, marketing, and launching math and science courses on schedule.

1. 1
RONA LECTURES

2. Coursera/Udacity for
IIT JEE Prep
2
Online coaching for IIT JEE preparation
Stage: Proof of Concept
Contact: Meet Singhal
Email: meetsinghal2000@gmail.com
Mobile: +91 9968276344
City: Delhi

3. Product
• Topic Wise Split of
Courses
3

4. Product
4
each topic split
into lectureseach lecture split into
discrete concepts

5. Product
5
quizzes between
concepts

6. Product Differentiators
(vs other online platforms)
6
• Only platform to offer video lectures online, other platforms
available on DVD/Tablets/USB Drives - immediately available,
cheaper, improvements in product easy to pass on to existing
user base
• High quality video lectures
• Interactive lectures with quizzes in between videos
• Optimised for online channel
1. Lectures taught through small discrete concepts
2. Videos edited to eliminate any pauses to save time
3. Instead of impromptu lectures, well rehearsed and researched (stage
show vs movie)
5. Efficient use of animation to convey difficult concepts
4. Use of technology to make lectures watchable/readable/beautiful on a
computer screen
6. Available on all screen sizes

7. Product Differentiators
(vs offline coaching centres)
7
• Orders of magnitude cheaper
• Best quality teachers available to all students instead of select
few in ‘top’ batches
• Available anytime anywhere (in remote places)
• Perfect for studying along with school education

8. Market
8
• Students spend $ 4,000 / 2 years at most coaching institutes
• ~ 3 million students preparing for IIT JEE at any given time
(1.3 million student gave JEE this year)
• 0.5 billion $ market for IIT JEE coaching

9. Market
9
• 15 million students prepare for competitive tests
• 8 billion $ market for test prep in India

10. Funding Needs (~12 month period)
10
S.No Item Cost Breakup Total Cost
1 Founder Salaries $ 3,300 * 12 $ 40,000
2 Employee Salaries $ 8,300 * 12 $ 100,000
3 Office Space $ 670 * 12 $ 8,000
4 Electronic Equipment
4 Laptops + 4 Wacom Tablets+ 2
Mic + 2 Cameras + 1 Set of
Shooting Equipment
$ 14,200
5 Physical Equipment (Chairs, Tables) $ 1,000 $ 1,000
6 Software (Adobe CC + Misc) $ 500 + $ 500 $ 1,000
7 Website Hosting $ 500 $ 500
8 Marketing Campaign $ 16,700 $ 16,700
9 Internet Marketing $ 16,700 $ 16,700
Total ~ $ 210,000

11. 11
Coaching
Centres
Test Prep
MOOC
Costly (2.5 lakhs / 2years) Free / Low Cost
Poor Quality of Teachers
(Only top batches get the
best teachers)
Best Quality of Teachers
available to each student
None or poor availability in
tier 2, 3 cities. Parents
forced to send children to
cram schools.
Available anytime anywhere
Learn at an average pace &
learn only once
Learn at your own pace and
as many times as you like
Education can be
customised
Education is pretty much
standard
Students forced to study
No pressure on student -
can drop off easily
solve these
through tech?

12. 12
Traditional
MOOC
Test Prep
MOOC
Competition from
established players like
Coursera/Udacity/edX
Almost no competition
Content lifecycle 5-6 years
Content lifecycle almost
infinite (IIT JEE syllabus has
remained same for past 60
years)
Employers interest in
traditional University degree
much more than technical
skills (trust, experience etc.)
Clearing a test only requires
technical skills
Every engineer had to once give an entrance exam, market size for
test prep much bigger
College courses span a
semester
Courses span 3 - 6 hours

13. 13
June’15 Aug’15 Oct’15 Dec’15 Feb’16 Apr’16
July’15 Sep’15 Nov’15 Jan’16 Mar’16 May’16
Launch
Algebra for
Maths
Hire interns/
employees
for maths
content
Launch
Android
App
Door to
Door
Marketing
Launch
Calculus for
Maths, start
work on
Physics
Launch
Complete
Syllabus for
Maths
Internet
Marketing +
start work on
Chemistry
Launch
Mechanics
for Physics
Launch Waves
& Thermal
Physics +
Stoichiometry
for Chemistry
Launch
Complete
Physics +
Inorganic
Chemistry
Launch
Complete
Chemistry
Timeline
Test teacher
marketplace revenue
model
Freemium
Model

14. Exit Options
• Acquisition by online test prep platforms
like Toppr/Embibe
• Acquisition by established coaching
centres like FIIT JEE/ VMC
• Buyout from next round of investors
14

15. Revenue Options
• Teacher Marketplace Model - get personal help if you pay - preferred model
• Freemium - some courses free, other courses paid
• Freemium - all courses free, pay for services like Test Series
• Tie up with existing coaching centres to provide video content
• Counsel students on what colleges to join and in process earn referral fees
from Colleges (International & Domestic)
• Franchise Model (offline coaching centres) - instead of regular teachers
teaching done on a computer with online lectures. All class timings, course
scheduling managed with mobile app.
• Advertisements
15
online lectures will act as a catalyst in bringing students to
the platform to fuel any of these revenue options

16. Assumptions
• Internet in India has matured enough for
people to study online
• People will pay for content and services
online
16

17. Risks
• People won’t take up on online teaching - we
can still act as an add on to regular offline
coaching model, - tier 2 or tier 3 cities don’t
have good teachers, so they don’t have any
other option
• An established coaching center comes up with
their own online content freely available -
possible but unlikely. Their current efforts
demonstrate their technical incompetence. Also
they will be wary of cannibalising their existing
business model
17

18. 18
Team
Meet Singhal
B.Tech + M.Tech, IIT Delhi
2 yrs at RBS as Analyst
Vineeta Yadav
B.Tech + M.Tech, IIT Roorkee
1 yrs at RBS as Analyst
Content + Marketing Content

19. 19
Team
Sahil Chachan
B.Tech + M.Tech, IIT Delhi
2 yrs at Cognizant as Developer
Harsh Tyagi
B.Tech, IIT Delhi
2 yrs at Cognizant as Developer
Lead Developer Developer + Marketing