Leadership Development Mobile app

Developing New Products and Services Fall T2
David Darkwa
Maribel Garcia
Abhishek Saman...
LeadTech
The Problem:
• Traditional teaching methods are limited in teaching and
developing leadership traits. People lear...
Potential Users
End-users

Buyers

• Students

• Graduate & College Leadership
Faculty

• Managers

• Leadership
Consultan...
How we validated the problem
• Spoke with Darden Leadership faculty/ Corporate HR
Reps
• Spoke with Darden students

• Ref...
Leadership Development App
Our solution to the problem
• A mobile app that complements the leadership development effort
t...
HR Departments
Current System
• Formal Classroom Setting

• Add-ons: assessments, 360 feedback etc.

Downside
• Expensive
...
MBA Students
Current System
• Traditional lecture/case discussions

• Theme-based simulations combined with traditional co...
What must the product do?
Functional requirements

Non-functional requirements

• mobile app that works on smart phones

•...
Ideation
Search for possible solutions to stated problem
• Create real-life projects and have students do them (Chinese pr...
Prototyping
Developed several prototypes to test the critical user engagement factors:

Use multiple learning styles
• Spe...
Sample Screenshots
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Final presentation lead tech

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Final presentation for our Darden Developing New Products and Services class.
Project was a mobile application using gamification principles to teach leadership development skills

Published in: Education, Technology, Business
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  • Include Current ProblemsUsers who have these problemsWho else faces these kinds of problems?Who are the Lead Users?What must the product do? (verbs)What are the proposed product’s attributes? Specs?Organize attributes by primary, secondary, tertiary needs?
  • Which one does a betterjob of coommunivating?
  • Final presentation lead tech

    1. 1. Leadership Development Mobile app Developing New Products and Services Fall T2 David Darkwa Maribel Garcia Abhishek Samanta
    2. 2. LeadTech The Problem: • Traditional teaching methods are limited in teaching and developing leadership traits. People learn best through active engagement and practice, not through discussions or completing assignments. • Current solutions in the market place offer very short-term engaging experiences: (LO Intensive Change Management simulation, Ethics simulation, corporate training, 360 feedback). They are one-time experiences and lack reinforcement abilities.
    3. 3. Potential Users End-users Buyers • Students • Graduate & College Leadership Faculty • Managers • Leadership Consultants/Coaches • HR Departments of companies
    4. 4. How we validated the problem • Spoke with Darden Leadership faculty/ Corporate HR Reps • Spoke with Darden students • Reflected on our own LO experiences and identified potential opportunities for improvement
    5. 5. Leadership Development App Our solution to the problem • A mobile app that complements the leadership development effort through real-life, engaging experiences on the end-user’s phone How will it tackle current problems: • Allow schools, colleges to inject real-life scenarios into the currently theoryheavy leadership curriculum • It is designed to run for longer periods than traditional simulations and easily mirror the Quarter, Semester or Term system • Gamification approach makes it highly engaging and more prone to daily use • It will introduce a competitive/collaborative component into the exercise via multi-player options • Solution will allow for peer feedback, instructor assessment of student performance & a rewards/penalty management system • It will feature multiple, rich leadership themes using familiar simulation characters
    6. 6. HR Departments Current System • Formal Classroom Setting • Add-ons: assessments, 360 feedback etc. Downside • Expensive • Effectiveness not easily measured • Employees do not take seriously Needs • Cost effective • Measurable • Integration with current systems used • Actionable exercises/Hands-on experiences- preferred by employees
    7. 7. MBA Students Current System • Traditional lecture/case discussions • Theme-based simulations combined with traditional course content Downside • Discussions/lectures are largely theoretical and academic in nature • One-time simulation exercises that lack reinforcement ability Needs • Need for retention of leadership concepts over the long-term • Need to make leadership real and engaging
    8. 8. What must the product do? Functional requirements Non-functional requirements • mobile app that works on smart phones • Operate on only 3 mobile platforms (for the foreseeable future): iOS, Android, Windows Phone/Symbian • Feature multiple leadership themes per school/program curriculum • Deliver content through realistic scenarios and characters/vatars • Have an interactive multi-player component that allows for real life simulation • Provide periodic feedback to both user and instructor on an ongoing basis • Customizable to run for the length of a customer’s calendar system (Term, Quarter, Semester, etc) • Scenarios will run for no longer than 4 months • It will provide an interface for integration with current leadership development programs • In the very first phase, other mobile devices such as tablets and netbooks are excluded
    9. 9. Ideation Search for possible solutions to stated problem • Create real-life projects and have students do them (Chinese proverb: I hear I forget, I see I remember, I do I understand) • Create simulations/games outside the classroom that reinforce the concepts • Enacting the real life concepts using plays/drama/movies/storytelling • Full immersion experiences in a particular culture/environment • Expeditions, field trips • Conducting experiments • Watching videos of people doing things • Filmmaking of the eventKeep a journal • Teach others/coaching – colleagues, friends, etc. • Learn from others’ real life experiences • Learn from personal experience • Take tests/quizzes • Cases • Drawing ideas • Repetition • Mentorship/Coaching
    10. 10. Prototyping Developed several prototypes to test the critical user engagement factors: Use multiple learning styles • Specifically test 2 versions • A methodical/procedural-based teaching approach • An unconventional/mixed approach employing surprise quizzes, repetition, stories
    11. 11. Sample Screenshots

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