The document discusses the importance of creativity in companies and identifies several practices that can kill it, such as role mismatch, mismanaging freedom, and lack of support. It highlights the components of creativity: expertise, motivation, and creative thinking skills, while citing a need to overcome mental locks that hinder creative thinking. The text emphasizes that fostering an environment that encourages diverse ideas and recognizes innovative efforts is crucial for enhancing creativity in the workplace.

1. How to
kill creativity
in your company

2. Introduction& thank-you

3. nexus training solutions
Akram Saad
founding partner & buisness development director
{
entrepreneur
founder
director
speaker
trainer
experinced

4. nexus training solutions
Akram Saad
founding partner & buisness development director
{
entrepreneur
founder
director
speaker
trainer
experinced
Creativity &
Innovation
addict

5. nexus training solutions
Akram Saad
founding partner & buisness development director
{
entrepreneur
founder
director
speaker
trainer
experinced
Creativity &
Innovation
addict

6. question:
What is creativity & how
does it work?

7. question:
What is creativity & how
does it work?
Do we really kill creativity?
and how?

8. creativity: cre·a·tiv·i·ty n. the ability to
use imagination to transcend traditional
ideas, rules, patterns, relationships, or
the like, and to create meaningful new
ideas, forms, methods.

9. Not Just For Starving Artists
In 2009/2010 IBM
interviewed over
1,500 CEOs
around the globe.
Creativity was
cited as the #1
most important
leadership quality
over the next 5
years.

10. expertise
creative
thinking
skills
motivation
The three
components
of Creativity

11. The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

12. knowledge
The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

13. knowledge
flexibility &
imagination
The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

14. knowledge
flexibility &
imagination
intrinsic &
extrinsic
The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

16. creativity-killing practices

17. an employee in
a large company
The
story
of ali

18. he thought he will
be a superman
the
story
of ali

19. but actually
he got shot
The
story
of ali

20. 1.
ROLE
MISMATCH

21. The most eligible
employee is wed to the
most eligible
assignment

22. The most eligible
employee is wed to the
most eligible
assignment& open
urgent

23. 2.
MISS MANAGING
THE FREEDOM

24. managers tend to
change goals freqently
or fail to define them
clearly

25. managers claim that
employees are empwored
to explore the maze but
implicitely communicate
that new methods are
not welcome

26. 3.
ROTION
RESOURCES

27. set impossible short
deadlines or by
restricting resources
to minimum

28. 4.
REDUCE GROUP
DIVERSITY

29. ASSEMBLE HOMOGENOUS
TEAMS

30. 5.
NO
ENCOURAGEMENT

31. failing to
acknowledge
innovative efforts
and meet the new
ideas with time
consuming layers of
evaluation or even
harsh criticism

32. 6.
NO
SUPPORT

33. LETTING POLITICAL
PROBLEMS, INFIGHTINGS
AND GOSSIP FESTER IN THE
ORGANIZATION

34. why ali
couldn t
think of
something
different
’

35. ’
WE DON T NEED TO BE CREATIVE
FOR MOST OF WHAT WE DO
’

36. ’
WE DON T NEED TO BE CREATIVE
FOR MOST OF WHAT WE DO
’

37. ’
WE HAVEN T BEEN TAUGHT
TO BE CREATIVE
’

38. ’
OUR OWN BELIEF SYSTEMS MAY
PREVENT US FROM THINKING
SOMETHING DIFFERENT

39. MENTAL LOCKS
thinking more
Of the same

40. The Creative Method & Systems
the one right answer mentality

41. “Heraclitus
when there is no sun we
can see the evening stars

42. That s Not Logial’

43. “
edward de bono
if some one says he has
learned to think, most of
us assume that he means
he has learned to think
logically.

44. FOLLOW THE RULES

45. “
robert frost
two roads diverged in a
wood, and I — I took the
one less traveled by, and
that has made all the
difference.

46. BE PRACTICAL

47. “w.i. beveridge
the human mind likes a
strange idea as little as
the body likes a strange
protein and resists it with
similar energy

48. That s not my
area of
expertise
’
’

49. “heraclitus
lovers of wisdom must
open their minds to very
many things.

50. don t be foolish’

51. “alfred sloan
when everyone thinks
alike, no one is doing
very much thinking.

52. The Creative Method & Systems
to err is wrong

53. “Roger von oech
we are taught that right
answer are good and
incorrect answers are
bad

54. i am not creative

55. “Epictetus
what concerns me is not
the way things are, but
rather the way people
think things are.

56. thank you
& have a nice day