Low Budget Radio Plan for Starbucks in Bangalore and Mumbai. The Radio Advertising plan can also be used for premium restaurant advertising

1. www.TheMediaAnt.com
MEDIA BUYING MADE EASY

2. Client Brief
Cities: Delhi & Bangalore
Focusing on Food & Drink combo
Spots between 8am to 11am
Tentative budget: 4Lakh
Days: 7 days (from 17th Sep to 23rd Sep)
Assumed Jingle Length 20 sec

3. Competition/Substitutes
Speciality Coffee Chains

4. Customer Profile
• Mid to high income
•PLEASE FILL THIS
SLIDE

5. Media Options in Radio
Jingle Ads RJ Mentions
Sponsorship Tag
Contest
Studio Shift
Interview & Chats

6. Role Media Options
Reach Engagement Frequency
Jingle  
Contest 
RJ Mention  
Sponsorship Tag 
Studio Shift 
Interviews 
Program
Integration
 

7. Campaign Approach
Variable Selection Criteria Recommendation
Radio Stations • High TG Match
• High Reach
Top English and Hindi Stations
in each city
Media Option • Build a frequency of
minimum 5 over the
campaign
• Jingle
• Free Sponsorship tag
• Free RJ Mentions
Time Band • Maximizes Reach • Prime Time
Spots per Day • Opportunity to reach at
least 4 times per user for
first 2 days
• Reach 2 times per day for
rest of the campaign
(Average commute time is 45 minutes
in both the cities)
• 2 ads per hour for first 2
days
• 1 ad per hour for rest of
the campaign
Campaign Duration • Fixed by the client • 7 Days

8. Radio Landscape Bangalore
Station Name Language IRS Reach
Big FM Kannada 25,77,000
Radio Mirchi Kannada 20,01,000
Radio City Kannada 15,26,000
Red FM Hindi 13,99,000
Radio Fever Hindi 12,07,000
Club Mirchi Hindi 9,45,000
Radio One English 10,52,000
Radio Indigo English 9,47,000

9. Radio Landscape Delhi
Station Name Language IRS Reach
Radio Mirchi Hindi 5,030,000
Red FM Hindi 4,091,000
Big FM Hindi 4,046,000
Radio Fever Hindi 3,104,000
Hit FM Hindi 3,047,000
Radio City Hindi 2,962,000
Radio Nasha Hindi 1,124,000
Radio Ishq Hindi 932,000
Radio One English 2,217,000

10. Proposed Campaign (Summary)
Red FM & Radio One Bangalore
Radio Mirchi & Radio One Delhi
• 7000 Seconds of ad
Prime Time on Air
• 350 Ads
20 sec ads
• 14 RJ Mention
Free
• 28 Sponsorship Tags
Free
• Top 2 stations each city
• Total Budget Rs 5 Lakhs
• 7 Days Campaign

11. Detailed Plan
Media Details Attributes Option Details & Filters Pricing Details
17 Sep
2019
18 Sep
2019
19 Sep
2019
20 Sep
2019
21 Sep
2019
22 Sep
2019
23 Sep
2019
Tool City Geography Media Name Attribute Name(s) Attribute Value(s) Media Option Advanced Filter Remarks Pricing Unit Rate Pricing Factors
Variable
Pricing
Factor
Variable
Pricing Value Tue Wed Thu Fri Sat Sun Mon Total Ads Total Period Total Cost
radio Bengaluru
Bengaluru,
Karnataka Radio One, Bangalore Frequency | Language 94.3 | English Jingle
Time Band:Prime Time - 7AM - 12PM &
5PM - 11PM Per Second 39
#Time(s)
Played per
Day:6 | Day:1
Ad Length
(Sec) 20 20 20 15 12 10 5 5 87 7 67,860
radio Bengaluru
Bengaluru,
Karnataka Red FM, Bengaluru Frequency | Language 93.5 | Hindi Jingle
Time Band:Prime Time - 7AM - 12PM &
5PM - 11PM Per Second 48
#Time(s)
Played per
Day:6 | Day:1
Ad Length
(Sec) 20 20 20 15 12 10 5 5 87 7 83,520
radio Mumbai
Mumbai,
Maharashtra Radio Mirchi, Delhi Frequency | Language 98.3 | Hindi Jingle
Time Band:Prime Time - 6:45AM - 13PM
& 4PM - 11:15PM Per Second 160
#Time(s)
Played per
Day:6 | Day:1
Ad Length
(Sec) 20 20 20 15 12 10 5 5 87 7 2,78,400
radio Mumbai
Mumbai,
Maharashtra Radio One, Delhi Frequency | Language 94.3 | English Jingle
Time Band:Prime Time - 7AM - 12PM &
5PM - 11PM Per Second 50
#Time(s)
Played per
Day:6 | Day:1
Ad Length
(Sec) 20 20 20 15 12 10 5 5 87 7 87,000