In this presentation, we will explore how ChatGPT can assist PPC (Pay-Per-Click) marketers in optimizing their campaigns and achieving better results.
View more to explore some examples and case study.
3. What is ChatGPT?
• ChatGPT is a language model trained by OpenAI.
• It can communicate with humans in a natural and
engaging manner.
• It can customize its language and style to match
the preferences.
• Acts as a virtual assistant in tasks such as
scheduling, reminders, and recommendations.
4. How to use ChatGPT
with Google Ads
PPC?
Process
5. ChatGPT Use Cases for a PPC Marketers:
Business Understanding
Finding Target Audience
Competitor Analysis
Creating Buyer Persona
Keyword Research
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Campaign Creation
Producing A/B test Search Ads
Finding Out Negative Keyword List
Website Speed Improvements
Budget Request Mails
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6. The Power of Prompts
Better
Prompt
Great
Prompt
Poor
Prompt
Prompt
Category
What is a
Prompt?
In ChatGPT, a prompt refers to the user's input that initiates a
conversation with the language model. When a user starts a
chat session with ChatGPT, they enter a message or question
into the chatbox, which serves as the prompt.
12. 3. Great Prompt
Rephrased
Prompt 1
Result 2
**Competitor
website data is
not 100% right.
We need to cross
check before
sharing to client.
COMPETITOR
ANALYSIS
13. 3. Great Prompt
Prompt 1 :
For PPC marketing, Create a buyer persona for my business that provides
Background check, FBI & BCI check, Fingerprinting services which is based
in Ohio, my website is "https://www.1stchoicefingerprints.org/
The Results:
Provided Sample Buyer Persona, with their demographics
•Background
•Persona’s Goal
•Challenges
•How Our Business can help
•Messaging
CREATING
A BUYER PERSONA
15. 3. Great Prompt
PRODUCING A/B TEST
FOR SEARCH ADS
Prompt 1:
Services : Background Check Services, 1st Choice Fingerprinting offers a
quick, easy and secure way to perform Ohio BCI background checks, FBI
Background Checks using electronic fingerprinting. Website is
"https://www.1stchoicefingerprints.org/"
Create 2 different Responsive Search Ad for my services above
create 7 headlines with not more than 30 characters
create 3 description with not more than 90 characters
Prompt 2:
Create two different Google Ads in an RSA format (using 7 headlines and
3 descriptions) for an A/B test for
“https://www.1stchoicefingerprints.org/.”
16. 3. Great Prompt
SUGGESTIONS FOR
CAMPAIGN CREATION
Prompt :
Services : Background Check Services, 1st Choice Fingerprinting offers a
quick, easy and secure way to perform Ohio BCI background checks, FBI
Background Checks using electronic fingerprinting. Website is
"https://www.1stchoicefingerprints.org/"
Create 2 different Google Ads Campaign for my service above
Each campaign should contain 2 adgroup with a theme
Each adgroup should contain 7 keywords.
Keyword should be unique and in good search volume
The output should be in this format :
Campaign
Adgroup
keyword
18. 3. Great Prompt
WEBSITE SPEED
IMPROVEMENT SUGGESTIONS
Prompt :
“This is my website - https://www.1stchoicefingerprints.org/
I need my website audit to improve my website loading speed”
20. Here are the some of the limitations:
Inaccurate Data: The nuances of different advertising platforms, limits its ability to provide accurate
and specific advice to marketers.
No Insights and Recommendations: Due to it’s inability to analyze the data.
Irrelevant Responses: It may not always fully understand the context of a conversation.
Lack of Human Touch: It can only provide automated responses to PPC marketing queries, it cannot
give personalized advice that can come from working with a dedicated PPC marketing expert.
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21. Contact us
+91-6232666591
info@evendigit.com
+91 731 497 2583
Indore
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C21 Mall, A B Road Indore(M. P.) - 452001
Bhopal
E8/113,Doorsanchar Colony,
Gulmohar. Bhopal (M. P.)- 462039
Gurugram
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Sec-21, Old Delhi Road, Gurugram,Haryana
- 122001
www.evendigit.com