This document summarizes key aspects of traditional educational resources versus open educational resources (OER), using the open online textbook "Lehrbuch für Lernen und Lehren mit Technologien" (L3T) as an example. Some key differences highlighted include that OER have more opportunities for innovation, collaboration, and accessibility compared to traditional resources. Their development process is also more open and collaborative. Quality assurance for OER can involve peer review and ratings/recommendation systems. Marketing of OER utilizes various online channels and social media. Funding of OER projects comes from various sources like grants, while traditional resources rely on

1. Martin Ebner, Sandra Schön
OER are different
L3T as Open Educational Resource
Presentation at „Cultures and Ethics of Sharing“, 2011-11-18, Innsbruck

2. Open
Educational
Resources

3. TRADITIONAL EDUCATIONAL RESOURCES
OPEN EDUCATIONAL RESOURCES

4. FOR FREE
(RE-) USABLE
OPEN STANDARDS
Open
Educational
Resources

5. Envisaged Goals
OER are different

6. Envisaged organisational changes through strategic
implementation of OER
Collaboration with
Fokus of Implementation
Change or Introduction of new
development learning approaches external students
and cultures and teachers
(e.g. open learning) (e.g. open innovation)
Optimisation
Accessibility of materials Public relations
Quality assurance
Marketing
Existing target groups New target groups
Direction of implementation
Quelle: Schaffert, 2010. In Ehlers & Schneckenberg (Hrsg.)

7. OER are different
… and their development, too.

8. (pre-) quality PR and (re-)
innovation production
funding assurance marketing funding
€ €
Value creation chain of educational resources

9. … exemplarily „Lehrbuch für Lernen
und Lehren mit Technologien“ (l3t.eu)

10. (pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

11. TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

12. ● employment
● mostly (also) voluntary
● Sometimes with remuneration
TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

13. OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

14. ● employment
● sometimes (also) voluntary
● Sometimes funded through OER projects
(Hewlett-Packard-Foundation, EC)
OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

15. ● Mostly voluntarily
● 2 initiators, 8 P. core team, 115 authors, 200 participants
● post calculated approx. 3.800 h/ 2.000 € non-personnel-costs
● Crowdfunding experiment for additional (small) project
OPEN EDUCATIONAL RESOURCES: L3T
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

16. (pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

17. ● New topics decided by single persons
● Production is complex and time-consuming (→ easily out-dated)
● Limited in usage (esp. concerning usage in teaching)
TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

18. ● New topics by users
● Often innovative, creative
● New formats mostly welcome
OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

19. ● Topics by authors and editors
● Many new, current topics
● Space for new things: open call, open review
OPEN EDUCATIONAL RESOURCES: L3T
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

20. Example: Call for Chapters
http://www.youtube.com/watch?v=SM3HJ_Y3rLc

21. (pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

22. ● Professors and colleagues
● Time plan and framework specified by publisher
● Contributions of single persons or small teams
TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

23. ● Often work of unknown people
● Often collaborative work (mostly Wiki based)
● Feedback by unknown
● Often amateurs
● Often not finished (beta version)
OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

24. ● instructions
● Scrict time plan (enddate!)
● Teams with unknown persons
● Different tools
OPEN EDUCATIONAL RESOURCES: L3T
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

25. Writing with teams: the unknown team members
Worked with unknown people
Worked partly with unknown people
Worked with known people
From a report by Karin Redl

26. (pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

27. ● Mostly by peers
● Sometimes professional lectorate
● Sometimes (double) blind
TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

28. ● Oft not implemented in the production process, but
● Peer review and editorial management
● Rating systems
● Recommender systems
OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

29. ● Open review
● List of criteria
● editorship .... to sum up: traditional
OPEN EDUCATIONAL RESOURCES: L3T
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

30. (pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

31. ● Normally by specialists publishers and printers
TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

32. ● Also through other channels, e.g. iTunes
● Very often by organisations and associations
● Often itself used as PR measure
OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

33. ● Intense social media marketing
● Already during the development process
● e.g. facebook page, videos, links
● Online flashmob when going online
OPEN EDUCATIONAL RESOURCES: L3T
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

34. Example
„Marketing Film“
http://www.youtube.com/watch?v=LM1bvZta0B4

35. more: http://l3t.eu/presse

36. (pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

37. ● Books sales
● Reputation effects for authors
TRADITIONAL EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

38. ● PR-, marketing effects for authors and institutions
● … ?
OPEN EDUCATIONAL RESOURCES
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

39. ● Reputation effects
● Book sales revenue, e-book apps revenue
● „godparents“ for chapters (sponsoring)
● Social payment (FlattR, Paypal)
OPEN EDUCATIONAL RESOURCES: L3T
(pre-) innovation production quality PR and (re-)
funding assurance marketing funding
€ €

40. Also as printed version
452 pages
hardcover, colour
Bod on Demand
ISBN 978-3844204377 – 129 Euros
softcover, black-white
Verlag: ePubli
ISBN 978-3842340114 – 69 Euros

41. L3T as E-Book
iPad und Android Tablet
http://l3t.eu

42. OER are different
… and L3T is special!

43. L3T Analytics
… in 9 months
more: http://l3t.tugraz.at/analytics

44. Who read L3T?
more: http://l3t.eu/visualisation

45. http://l3t.eu/ontour
Thanks to Martin Boeckle!

46. Thanks to our godparents and sponsors:
Credit Suisse, Zürich
Evolaris Next Level, Graz
Land Steiermark, Graz
Webducation, Wien
Apple Hard & Soft, Salzburg
Invitation to our forthcoming talks
(in german):
http://l3t.eu/talk
contact
: raz.at
Dr. Martin Ebner des og.tug
S l i bl
g
Dr. Sandra Schön arnin
//ele
http:
martin.ebner@l3t.eu
http://l3t.eu