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Recruiting And Social Media

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How can recruiters reach great candidates online?

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Recruiting and Social Media November 14, 2007 © & ™ Organic, Inc. Confidential. All Rights Reserved.
Agenda ,[object Object],[object Object],[object Object]
RECRUITING & SOCIAL MEDIA?
[object Object]
THE BIG BOARD ERA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Jobster
[object Object]
[object Object]
[object Object],[object Object]
HOW CAN WE ADD VALUE TO THE CONVERSATION?
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA QUIZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks are the new shopping malls Malls built by users and ruled by their own rules Inhabited by people seeking identity & connections
WHAT CAN WE LEARN FROM THE KIDS DRIVING SOCIAL MEDIA? ,[object Object]
(SELF) PROMOTION = OPPORTUNITY ,[object Object],JUSTIN.TV
NO PUBLICITY IS BAD PUBLICITY ,[object Object],“ Why not? What’s the worst that’s going to happen? 20 years down the road, someone’s gonna find your picture? Just make sure it’s a great picture.” Source: New York Magazine Paris Hilton
CELEBRITY IS ONE STEP AWAY ,[object Object],“ To me, or to a lot of people, it’s like, why go to a party if you’re not going to get your picture taken?” LastNightsParty.com Source: New York Magazine
BEING FAMOUS IS A GOAL IN ITS OWN RIGHT ,[object Object],2.2 million MySpace friends Profile viewed >85 million times 3,000-5,000 new friends requests per day MySpace.com/Tila Tequila A Shot is currently the #1 show on MTV
[object Object],[object Object],[object Object],[object Object],[object Object]
GET INTO THE CONVERSATION!
BLOGGING AS NETWORKING
BLOGS DOUBLE IN NUMBER EVERY SIX MONTHS JANUARY JUNE DECEMBER 170 Milllion Blogs Today
BUT TAKE IT FROM GAPING VOID…
SOCIAL MEDIA FOLLOWS THE 1:10:89 RULE ,[object Object],[object Object],[object Object],[object Object],OUR SWEET SPOT IS THE ACTIVE 10%
STOP THINKING ABOUT INDIVIDUALS START THINKING ABOUT COMMUNITIES OF INTEREST
Some Blogging Rules of Thumb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LETS TALK ABOUT IT
Thank you! Misha Cornes Group Director, Strategy [email_address] http://threeminds.organic.com

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