COMPANY PROFILEAmazon.com, Inc.REFERENCE CODE 2B52E1D.docx

COMPANY PROFILE
Amazon.com, Inc.
REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-
C48DBC97815F
PUBLICATION DATE: 23 Sep 2019
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Amazon.com, Inc.
TABLE OF CONTENTS
Amazon.com, Inc.
© MarketLine
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TABLE OF CONTENTS
Company Overview
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......... 3
Key Facts
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.......................... 3
Business Description
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...... 4
History
...............................................................................................
.............................. 6
Key Employees
...............................................................................................
............ 100
Key Employee Biographies
.......................................................................................101
Major Products & Services
........................................................................................106
SWOT Analysis
...............................................................................................
............ 110
Top Competitors
...............................................................................................
.......... 114
Company View
...............................................................................................
............. 115
Locations And Subsidiaries
......................................................................................119
Amazon.com, Inc.
Company Overview
Amazon.com, Inc.
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Company Overview
COMPANY OVERVIEW
Amazon.com, Inc. (Amazon or 'the company') is a retailer that
offers its products through online and
physical stores. The company offers a range of merchandise,
including books, apparel, electronics, home
and garden tools, toys and baby games, sports and outdoor
products, automotive and industrial products
and other general merchandise products. It also provides
services that includes web services, order
fulfillment, publishing, advertising and co-branded credit cards
services. The company manufactures and
sells electronic devices, including Kindle e-readers, Fire tablets,
Fire televisions (TVs) and Echo. Amazon
markets its products through its website, www.amazon.com.
Amazon also operates through various
international websites. It has business presence across North
America, Europe and Asia-Pacific. The
company is headquartered in Seattle, Washington, the US.
The company reported revenues of (US Dollars) US$232,887
million for the fiscal year ended December
2018 (FY2018), an increase of 30.9% over FY2017. In FY2018,
the company’s operating margin was
5.3%, compared to an operating margin of 2.3% in FY2017. In
FY2018, the company recorded a net
margin of 4.3%, compared to a net margin of 1.7% in FY2017.
The company reported revenues of US$63,404.0 million for the
second quarter ended June 2019, an
increase of 6.2% over the previous quarter.
Key Facts

KEY FACTS
Head Office Amazon.com, Inc.
410 Terry Avenue North
Seattle
Washington
Seattle
Washington
USA
Phone 1 206 2661000
Fax
Web Address www.amazon.com
Revenue / turnover (USD Mn) 232,887.0
Financial Year End December
Employees 647,500
NASDAQ Ticker AMZN
Amazon.com, Inc.
Amazon.com, Inc.
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BUSINESS DESCRIPTION
Amazon.com, Inc. (Amazon or 'the company') is an online
retailer. The company offers a range of
products and services through its physical stores and e-
commerce site, amazon.com. . The company

offers a range of merchandise, including books, apparel, home
and garden tools, toys and baby games,
sports and outdoor products, automotive and industrial products
and other general merchandise products.
It also sells electronic devices, such as Fire tablets, Kindle e-
readers, Echo devices and Fire TVs.
Moreover, it offers a membership program called Amazon
Prime, which provides customers unlimited free
shipping option on over 100 million items, access to unlimited
streaming of thousands of movies and TV
episodes, and other benefits. The company also provides
advertising services and order fulfillment
services to its consumers.
The company operates through three business segments: North
America, International and Amazon Web
Services (AWS).
The North America segment focuses on retail sales of consumer
products (including from sellers) and
handles subscriptions through North America-focused online
and physical stores. This segment also
includes export sales generated from the online stores. In
FY2018, the North America segment reported
revenue of US$141,366million, which accounted for 60.7% of
the company's revenue.
The International segment includes the retail sales of consumer
products (including from sellers) and
subscriptions from internationally focused online stores. This
segment also includes export sales from
international online stores (including export sales from their
respective sites to customers in the US,
Canada and Mexico), but excludes export sales from North
American online stores. In FY2018, the
International segment reported revenue of US$65,866 million,

which accounted for 28.3% of the
company's revenue.
The Amazon Web Services (AWS) segment includes global
sales of compute, storage, database, and
other AWS service offerings for start-ups, enterprises,
government agencies, and academic institutions. In
FY2018, the AWS segment reported revenue of US$25,655
million, which accounted for 11% of the
company's revenue.
Amazon serves four primary customer sets: consumers, sellers,
developers and enterprises, and content
creators. The company also develops and produces media
content. Amazon fulfills customer orders
through its fulfillment centers and delivery networks that it
operates in North America and other foreign
countries; co-sourced and outsourced arrangements in certain
countries; and digital delivery. Amazon
serves sellers by offering programs that enable them to sell their
products on their websites and also on
Amazon's websites. The company earns fixed fees, per-unit
activity fees and interest on such
transactions. The company serves developers and enterprises
through AWS, which provides a broad set
of global compute, storage, database, and other service
offerings. Amazon serves content creators such
as authors and independent publishers through Kindle Direct
Publishing, an online platform that allows
independent authors and publishers to select a royalty option
and make their books available in the
Kindle Store. The company also offers its own publishing arm,
Amazon Publishing. It also offers programs
that allow authors, musicians, filmmakers, application
developers, and others to publish and sell content.

Amazon.com, Inc.
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Geographically, the company classifies its operations into five
regions: the US, Germany, Japan, the UK,
and Rest of the World. In FY2018, the US accounted for 68.8%
of the company's revenue, followed by
Germany (8.5%), the UK (6.2%), Japan (5.9%), and Rest of the
World (10.5%).
Amazon.com, Inc.
History
Amazon.com, Inc.
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History
HISTORY
Contracts/Agreements
Year: 2019
In January, the company and Walmart collaborated to fight new

Indian E-Commerce rules.
New Products/Services
Year: 2019
In January, the company introduced local restaurant delivery
service in Nashville city in Tennessee, the
US.
Corporate Changes/Expansions
Year: 2019
In January, the company opened a distribution center in Sao
Paulo, Brazil.
Year: 2019
In January, the company partnered with Sexy Hair to distribute
Sexy Hair products on Amazon.com.
Year: 2019
In January, the company introduced new products and tools
under its Key by Amazon offering for Prime
members in the US.
Year: 2019

In January, the company's Amazon Web Services launched
WorkLink, to access the intranet without a
VPN.
Acquisitions/Mergers/Takeovers
Amazon.com, Inc.
History
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Year: 2019
In January, Amazon acquired CloudEndure, an Israeli disaster
recovery startup, for around US$200
million.
Year: 2019
In January, the company partnered with KFC India to provide
users with an option to order food using
Alexa.
Plans/Strategy
Year: 2019
In January, the company announced its plan to start its own
delivery network.

Year: 2019
In February, Amazon agreed to acquire Eero, a developer of
internet routers.
Plans/Strategy
Year: 2019
In February, Amazon.com and GM announced its plan to invest
in electric vehicle maker Rivian.
Year: 2019
In January, the company's subsidiary, Amazon Web Services
and Bsquare entered into an agreement to
accelerate Internet of Things adoption.
Year: 2019
In February, Amazon announced to launch UPI payments in
India to accelerate adoption of merchant
payments.
Amazon.com, Inc.
History

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Plans/Strategy
Year: 2019
In February, Amazon announced its plans to launch Amazon Go
store in London, the UK.
Year: 2019
In February, Amazon and Western Union entered into a
partnership agreement to launch a new payment
options.
Year: 2019
In February, Amazon and Xperiel entered into a collaboration
agreement to enhance fan engagement
through seamless prizing for augmented reality.
Year: 2019
In January, Amazon and Chamberlain Group partnered to
provide secure In-Garage delivery service.

Year: 2019
In March, Amazon, Berkshire Hathaway, and JPMorgan Chase
partnered to launch a Health Care
Venture, Haven.
Plans/Strategy
Year: 2019
In February, Amazon announced its plans to deliver the
customers' packages carbon neutral.
Year: 2019
In March, the company medical product line, Choice extended
their service partnership with One Drop.
Amazon.com, Inc.
History
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Others
Year: 2019
In April, the company invested US$35 million in its Indian food

retail business that will act as a seller of
groceries and other packaged food products to local ecommerce
marketplace.
Year: 2019
In April, Amazon acquired the mesh Wi-Fi router company Eero
for US$97 million.
Year: 2019
In April, Amazon acquired Boulder, Colorado-based warehouse
robotics startup Canvas Technology.
Year: 2019
In April, the company extended their partnership with retail
company Casino Group in France
Year: 2019
In April, Amazon acquired warehouse robotics startup Canvas
Technology.
Year: 2019

In April, Amazon introduced the US Prime members one-day
shipping.
Year: 2019
In May, the company collaborated with Synchronoss to utilize
its Digital Experience Platform that will help
enable mobile operators to offer Amazon’s digital services.
Amazon.com, Inc.
History
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Year: 2019
In June, Amazon partnered with Tata Sky to offer video
streaming to Tata Sky customers.
Year: 2019
In May, the company agreed to acquire Sizmek’s Ad server and
its dynamic creative optimization tool.

Year: 2019
In April, Amazon invested US$28 billion in its India unit,
Amazon Seller Services.
Plans/Strategy
Year: 2019
In June, the company announced its plans to invest in Ninjacart,
a business-to-business agricultural
marketing platform.
Year: 2019
In June, Amazon launched a free in-store pick-up service in the
US called, Counter to collect packages
from the customers.
Year: 2019
In July, Amazon introduced business prime service in the UK to
make easier and convenient purchases
to the customers.
Stake Sale
Year: 2019
In July, Amazon.com announced the sale of minority stake
Deliveroo, a UK-based food delivery firm by

Amazon.com NV Investment Holdings from CMA.
Amazon.com, Inc.
History
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Year: 2019
In July, the company subsidiary, Amazon Web Services signed
an agreement with Unissant to become a
Select Consulting Partner Public Sector in the AWS Partner
Network.
Year: 2019
In July, an Amazon-based in tax haven Luxembourg secured
contracts, worth GBP22 million, from
HMRC.
Plans/Strategy
Year: 2019
In July, Amazon.com announced its plans to open two new Ohio
fulfillment centers, one in Akron and the
other in Rossford.

Year: 2019
In July, Amazon selected BlueToad as its launch partner for its
new voice technology offered through its
Amazon Polly service.
Year: 2019
In July, the company announced its plans to open a new
fulfillment centre in Pittsburgh, Pennsylvania in
the US.
Others
Year: 2019
In August, Amazon added Garmin Fenix 6X Sapphire feature to
its website.
Year: 2019
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History
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In August, Amazon.com opened its two Amazon Go stores in
New York City and San Francisco, the US.
Year: 2019
In August, Amazon.com and the Pittsburgh Health Data
Alliance entered into a partnership to use
machine learning to advance healthcare innovation.
Year: 2019
In August, Amazon partnered with AutoGrid for AWS to bring
artificial intelligence-powered distributed
energy management to AutoGrid's energy-industry customers.
Plans/Strategy
Year: 2019
In August, Amazon's AWS announced its plans to set up a cloud
infrastructure in Israel based on local
data centers.
Year: 2019
In August, Amazon announced to open a new fulfillment center
in Utah, the US.

Plans/Strategy
Year: 2019
In August, Amazon announced its plan to expand Portland Tech
Hub to create new high tech jobs.
Year: 2019
In August, the company announced its campus in Hyderabad,
Telangana, India.
Year: 2019
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History
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In August, Amazon.com announced the expansion of its delivery
network in Chennai, Tamil Nadu.
Year: 2019
In August, Amazon opened its delivery operations in Lamar

Corridor, Austin, Texas, the US.
Year: 2019
In August, the company's AWS and NASA collaborated with
KBR for fully autonomous vehicles utilizing
reinforcement learning, an advanced machine learning
technique.
Year: 2019
In August, Amazon.com NV Investment Holdings, an affiliate
of Amazon, signed a new strategic
agreement with Cargojet to provide Air-Transportation
Services.
Year: 2019
In August, Amazon opened a 4-star store at Westlake Avenue,
Seattle, Washington, the US.
Year: 2019
In August, the company opened a 4-star store at Westlake
Avenue, Seattle, Washington, the US.

Year: 2019
In August, Amazon partnered with the Jungle Scout, a software
tool for product research related to third-
party business, to expand the Amazon Marketplace Appstore.
Year: 2019
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History
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In August, Amazon acquired 15% stake in YES Network, an
American pay television regional sports
network.
Year: 2019
In September, the company collaborated with Global Retailers
and TV Brands to sell next generation of
Fire TV edition devices in Europe and North America.
Divestiture
Year: 2019

In September, Amazon.com announced the opening of a new
delivery station in Goodyear, Arizona, the
US.
Year: 2019
In September, Amazon introduced the new Prime subscription
service in Brazil.
Year: 2019
In September, Amazon and Morrisons entered into an agreement
to expand delivery services in the UK.
Year: 2019
In September, the company has launched its local delivery
service in Israel.
Year: 2019
In September, the company has introduced its PayCode service
and Cash services in the US.
Year: 2019

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In September, Amazon announced a new initiative enabling
Alexa to play with Cortana, Einstein Voice
and other artificial intelligence powered assistants.
Year: 2019
In September, Amazon Prime introduced new features for
thursday night football for NFL Fans around the
globe to customize the streaming experience.
Year: 2019
In September, Amazon launched all-new Echo, Echo Flex, Echo
Dot with clock, and Echo Show 8
devices.
Year: 2019
In September, Amazon launched the new Echo Frames smart
glasses and Echo Loop smart ring.

Year: 2019
In September, Amazon launched Amazon Care, an app allows
video calls and text chats with doctors and
nurses to improve the healthcare of employees.
Year: 2019
In September, Amazon launched the new eero mesh WiFi
system to offer simple, reliable WiFi for
streaming, gaming, and working from home.
Year: 2019
In September, the company announced the opening of a Brick-
And-Mortar stores to improve
convenience.
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History
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Year: 2019
In September, Amazon.com opened its new operations in Israel.
Year: 2019
In September, the company introduced a new Alexa API, to
simplify custom voice commands for Alexa.
Year: 2019
In September, Amazon in partnership with Discovery launched a
new streaming video app, Food Network
Kitchen.
Year: 2019
In September, Amazon launched the new Echo Earbuds with
Bose noise-cancellation technology.
Year: 2019
In September, the company acquired a US-based cloud startup,
INLT.
Plans/Strategy

Year: 2019
In September, Amazon announced the plans to open first CT
store in Sono Collection.
Year: 2019
In September, Amazon launched Amazon Sidewalk, a new
wireless network system.
Year: 2018
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History
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In January, Amazon acquired Sqrrl Data Inc., a Massachusetts-
based cybersecurity software company.
Year: 2018
In January, Apple launched the new HomePod smart speaker,
that uses Siri voice assistant, taking on
Google, Amazon.

Year: 2018
In January, Amazon opened its new Head Quarter building, The
Spheres, in Seattle, the US.
Year: 2018
In January, Westpac partnered with company for voice
technology through its Alexa Skill.
Year: 2018
In January, the company opened the new store, Amazon Go, in
downtown Seattle, the US.
Plans/Strategy
Year: 2018
In January, the company plans to release a software
development kit, the Virtual Dash Button Service,
that makes easy to implement virtual versions of Amazon Dash
Buttons for brands.
Year: 2018
In January, Bonitasoft partnered with Amazon Web Services

(AWS) to operate the Bonita platform with
AWS cloud technology.
Year: 2018
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History
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In January, Polk Audio launched its voice-controlled sound bar,
Polk Command Bar with Amazon Alexa
Voice Service built-in.
Patent Grant
Year: 2018
In January, Amazon received a patent from the US Patent and
Trademark Office for a digital mirror for the
customers to virtually try on clothes with different backgrounds.
Year: 2018
In February, the company partnered with Bank of America
Merrill Lynch to expand its lendtech
programme for small businesses that sell on company’s

websites.
New Product Approvals
Year: 2018
In February, the company launched the new AR (Augmented
Reality) feature for its Android users.
Year: 2018
In February, Amazon agreed to acquire a connected-doorbell
startup, Ring Inc, for a value at US$1
billion.
Year: 2018
In February, the company introduced its Prime Music service in
India.
Year: 2018
In February, the company plans to introduce Fulfillment By
Amazon (FBA) services in Australia to support
local businesses store and to sell their goods to customers
through FBA program.

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History
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Year: 2018
In February, Amazon launched the new foldable Holy Stone
HS160 Shadow FPV RC Drone with HD
camera.
Plans/Strategy
Year: 2018
In March, Amazon plans to stop sale of its Nest smart home
products through marketplace.
Year: 2018
In February, the company launched Fulfillment By Amazon
(FBA) services in Australia.
Year: 2018
In February, the company launched its Prime Music service in
India.

Year: 2018
In February, the company entered into an agreement to acquire
Ring for more than US$1 billion.
Year: 2018
In February, the company introduced delivery business for
merchants in Australia.
Others
Year: 2018
In March, the company's Amazon Cash is available within its
Now Prepay retail distribution network.
Year: 2018
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History
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In March, the company signed a deal to open its platforms up to

Vietnamese exports.
Year: 2018
In March, the company announced the launch of JuvaLips.
Year: 2018
In March, Amazon expanded its presence to Australia for
Northland retailers and suppliers.
Product Recall
Year: 2018
In March, the company plans to recall around 260,000 portable
chargers that posses a fire and burn risk.
Year: 2018
In March, Amazon and JPMorgan partnered to create a new
current-account-like product.
Plans/Strategy
Year: 2018
In March, Amazon.com plans to open its new fulfillment centre
in St Peters, Missouri, the US.

Patent Grant
Year: 2018
In March, the company was issued a new patent from the US
Patent and Trademark Office to deliver
drone that can respond to human gestures.
Year: 2018
In March, Amazon and Swiss Post entered into a contract to
simplify transfer of merchandise across the
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History
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Swiss border.
Year: 2018
In March, the company and Kohl's partnered that drives foot
traffic.

Year: 2018
In April, the company and St. Jude Children's Research Hospital
partnered for the fight against childhood
cancer through a new service, Alexa Donations.
Year: 2018
In March, Amazon entered into a distribution agreement with
Casino Group for Amazon’s high-speed
delivery service.
Plans/Strategy
Year: 2018
In April, the company plans to open a distribution center in
Monroe County, New York, the US.
Year: 2018
In April, AWS launched a new Amazon S3 storage class,
Amazon Simple Storage Service (Amazon S3)
One Zone-Infrequent Access (Z-IA).
Year: 2018
In April, the company plans to launch one up HomePod to its
Echo product portfolio, supporting for music
automation.

Year: 2018
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In April, Amazon plans to open a new facility in North Las
Vegas, Nevada, the US.
Year: 2018
In April, Amazon acquired Ring, a manufacturer of security
cameras and internet-connected doorbells,
worth US$1 Billion.
Year: 2018
In April, the company acquired Ring Video Doorbell to work
together to reduce crime in neighborhood.
Year: 2018

In April, the company entered into a partnership with Best Buy
to offer New Fire TV Edition Smart TVs in
the US and Canada.
Plans/Strategy
Year: 2018
In April, Cox Automotive announced its plans to move its
infrastructure to company's Amazon Web
Services.
Patent Grant
Year: 2018
In April, Amazon secured a patent for a system that tracks and
identifies Bitcoin users and to feed their
details to law enforcement agencies.
Year: 2018
In April, Amazon Web Servers launched its blockchain template
for Ethereum and Hyperledger fabric.
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Year: 2018
In April, Amazon introduced a new service, Amazon Key, that
enables in-home delivery and keyless
guest access to its customers.
Year: 2018
In April, the company introduced its product, Echo Spot in
Canada.
Year: 2018
In April, Amazon launched a new music automation feature to
Amazon Alexa’s Routines.
Year: 2018
In April, the company and Whole Foods Market together
introduced a free two-hour delivery service of
natural and organic products from Whole Foods Market through
Prime Now in Denver, Sacramento and
San Diego, in California, the US.

Year: 2018
In April, the company introduced the new international
shopping experience in its Amazon Shopping app,
for Thailand customers to browse and shop eligible items that
would be shipped from the US.
Year: 2018
In May, Amazon introduced Prime Book Box, a services for
kids whi are avid readers.
Year: 2018
In May, Amazon and Synchrony, a consumer financial services
firm, partnered to introduce voice
commands for Amazon's Alexa, to provide customers with
services through Amazon.com store card.
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History
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Year: 2018

In April, Amazon and Volvo partnered to provide delivery of
packages into customers’ cars in the US.
Year: 2018
In May, Verizon's Oath selected Amazon's AWS as its preferred
public cloud provider to expand its use of
AWS to migrate legacy workloads and to build new cloud-based
applications.
Year: 2018
In May, the company announced its plan to opne a fulfilment
centre in Sydney, Australia.
Year: 2018
In June, the company along with AliExpress, eBay and Rakuten-
France entered into an agreement with
the European Commission to combat the list of dangerous
products on Europe’s online shopping sites.
Year: 2018
In June, the company agreed to acquire PillPack, an online
pharmacy.

Plans/Strategy
Year: 2018
In July, Amazon announced its plans to open a new fulfillment
center in Thornton, Coloardo, the US.
Year: 2018
In May, Amazon and Lennar partnered and opened interactive
Amazon Experience Centers in selected
Lennar model homes all over the US.
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Year: 2018
In May, the company entered into a partnership with Sears Auto
Centers, to make tire purchases and
installations easier and more convenient for customers.
Year: 2018

In July, Amazon and Major League Baseball (MLB) entered into
a partnership to provide real time data-
driven insights on live games using machine learning and AI.
Year: 2018
In July, the company and Hyundai Motor planned to open a
virtual showroom on Amazon platform.
Year: 2018
In May, Amazon and NASA together formed outposts in France
for the development of air traffic control
systems specifically for drones.
Year: 2018
In July, the company collabrated with SSC Napoli football club
to introduce an integrated ‘brandstore’ on
the company's Amazon digital retail platform.
Year: 2018
In July, Amazon Video announces new TV shows and movies
for August 2018.

Year: 2018
In July, Amazon in partnership with Whole Foods Market
launched a delivery of natural and organic
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products from Whole Foods Market through Prime.
Year: 2018
In July, Amazon announced to open fulfillment centre in
Caledon, Canada.
Year: 2018
In September, the company opened a new Research and
Development centre in Barcelona, Spain.
Year: 2018

In February, NAS Insurance Services introduced Momentum, an
insurance product for online sellers like
Amazon.
Year: 2018
In August, Amazon launched Merch by Amazon service in the
UK and Germany.
Year: 2018
In June, the company and RedAwning Group paired up to
introduce RedAwning Smart Concierge.
Year: 2018
In August, the company and Whole Foods Market launched the
grocery pickup services in Virginia Beach
and Sacramento, California.
Year: 2018
In June, Amazon opened its second Oklahoma fulfillment center
in Tulsa.
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History
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Year: 2018
In August, Amazon Web Services and DXC Technology signed
a multi-year contract to form DXC - AWS
Integrated Practice, to advance IT services and deepen client
migrations to AWS.
Year: 2018
In August, Amazon Web Services announced the availability
ofAmazon Aurora Serverless.
Year: 2018
In August, the company launched the basket bargains service.
Plans/Strategy
Year: 2018
In August, the company planned to open its customer service
center in Colombia.

Year: 2018
In August, the company planned to launch an insurance price
comparison site in the UK.
Year: 2018
In August, Xiaomi launched the Mi A2 in India, via Amazon
and Mi.com online platforms.
Year: 2018
In August, Amazon introduced Avalara TrustFile on its Amazon
Marketplace Appstore.
Plans/Strategy
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Year: 2018
In August, Amazon plans to open a customer service center in

Colombia.
Year: 2018
In August, the company to launch its new delivery service
center in Austin, Texas.
Year: 2018
In August, the company announced to open a new Amazon Go
store in downtown Seattle, Washington,
the US.
Year: 2018
In August, Amazon expanded its Tire Purchase and Installation
Program with Sears Auto Center to
provide full-service tire installation for customers.
Year: 2018
In August, the company introduced its Prime membership for
CAD 7.99 per month in Canada.
Year: 2018

In August, Amazon planned to open a new package delivery
center in Ladson, the US.
Year: 2018
In August, the company launched Prime Book Box, a
subscription children book service, to all U.S. Prime
members.
Plans/Strategy
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Year: 2018
In August, the company planned to launch a video service for
its Fire TV streaming users.
Plans/Strategy
Year: 2018
In August, the company to sell snacks, sweets, and wines online
in Mexico.
Plans/Strategy

Year: 2018
In August, the company planned to acquire a minority stake in
Spencer’s Retail.
Year: 2018
In August, the company launched fashion and sports stores in
Brazilian marketplace.
Year: 2018
In September, the company and Samara Capital planned to buy
supermarket chain More from Aditya
Birla Group (ABRL).
Year: 2018
In August, Amazon Music introduced new voice commands for
Alexa.
Year: 2018
In September, Amazon.in introduced a link for a Hindi option
on its e-commerce portal for users.

Year: 2018
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In April, Amazon partnered with Best Buy to sell smart TVs
through Amazon's Fire TV operating system.
Year: 2018
In September, the company introduced the All-New Fire HD 8
Kids Edition.
Year: 2018
In September, Amazon entered into a partnership with Drybar,
to release of Life Itself.
Plans/Strategy
Year: 2018
In September, the company planned to open Amazon Go, its
checkout-free grocery store, in New York,

the U.S.
Year: 2018
In September, Amazon and Whole Foods launched delivery of
natural and organic products from Whole
Foods Market through Prime Now in Charlotte, Las Vegas,
Memphis, Nashville, New Orleans, Oklahoma
City, Phoenix, Raleigh, Seattle, Tucson, New York City, Los
Angeles and Dallas/Ft. Worth.
Year: 2018
In September, Amazon launched two new product categories to
expand its offering in Australia.
Year: 2018
In September, Amazon launched Amazon Charts, a weekly
bestseller list which shares the most read and
sold books across all formats each week in Canada.
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Year: 2018
In September, Amazon partnered with Good Housekeeping and
Mall of America to launch the GH Lab
Store.
Year: 2018
In September, Amazon.com introduced its own-brand
activewear label, Aurique.
Year: 2018
In September, Amazon launched Amazon Storefronts, a new
online store for customers to shop
exclusively from U.S. small and medium-sized businesses
selling on Amazon.
Year: 2018
In September, the company collaborated with Snap to test
Snapchat camera to search products on
Amazon.com.

Year: 2018
In September, Amazon launched Ring Stick Up Cam, a home
security cameras.
Year: 2018
In September, the company launched Alexa-powered products to
advance smart home capabilities.
Financing Agreements
Year: 2018
In September, the company announced its plan to invest US$951
million, with Amazon Web Services and
its e-commerce services, in Indonesia over 10 years.
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Year: 2018
In September, Amazon partnered with Subaru to create a custom
co-branded landing page featuring its

new three-row large SUV, Ascent, and Amazon products
together.
Year: 2018
In September, the company introduced its AWS Storage
Gateway hardware appliances such as Amazon
Simple Storage Service, Amazon Elastic Block Store, and
Amazon Glacier.
Year: 2018
In September, Amazon and Audi partnered to equip Amazon
Alexa powered dashboard in Audi vehicles.
Year: 2018
In September, the company and Audi partnered to equip
Amazon Alexa powered dashboard in Audi
vehicles.
Year: 2018
In September, the company opened up Amazon 4-Star store,
with its highly rated items, in New York.

Year: 2018
In September, the company opened its new fulfillment center in
West Deptford, New Jersey.
Plans/Strategy
Year: 2018
In September, Amazon has planned Amazon plans to invest
US$944 million in Indonesia to launch
Amazon Web Services.
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Year: 2018
In September, the company's subsidiary, Amazon India
expanded its delivery network in Uttar Pradesh to
Lucknow, Kanpur, Allahabad, Agra and Meerut.
Year: 2018
In September, the company expanded its prime reading service

to Prime subscribers in India.
Year: 2018
In September, the company announced its plans to launch Echo
smart home devices and companion
device in Indian.
Year: 2018
In September, Amazon opened a non-food retail store, Amazon
4-star, offering toys, books, Amazon
devices, household & kitchen products, and games.
Plans/Strategy
Year: 2018
In September, the company introduce its One-Day Sale for PC
Gamers.
Year: 2018
In September, the company announced its plan to construct
warehouse and distribution centre at Metro
Vancouver district, Deltaport, Canada.
Year: 2018

In September, the company introduced the Amazon introduced
the new Echo smart home devices in
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India.
Year: 2018
In September, Amazon and The State Industries and Commerce
Department collaborated to promote
J&K crafts and products online globally.
Others
Year: 2018
In October, All India Radio (AIR) introduced its streaming
services on Amazon's Alexa Smart Speakers.
Year: 2018
In October, Amazon extended its Prime home delivery and

Pickup service to Whole Foods stores in eight
US cities.
Year: 2018
In September, Amazon made an agreement with Monoprix, a
retail chain in France, to offer its products
through Amazon's Prime Now service.
Year: 2018
In October, the company announced to establish a US$80
million distribution centre in South Carolina,
the US.
Year: 2018
In October, the company expanded its Whole Foods delivery
through Prime Now service to Cleveland,
North and Central New Jersey, Annapolis, Louisville, and
Pittsburgh.
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Year: 2018
In October, RIoT
Solution
s launched the raybaby monitor for sale on Amazon.
Year: 2018
In October, the company partnered with Blackberry to launch
Alexa device for enterprises and
commercial usage.
Year: 2018
In October, the company launched Fire TV Stick 4K and Alexa
Voice Remote with Device Control.

Year: 2018
In October, the company announced to soon launch an ad-
supported streaming service for Fire TV users
through its subsidiary, Internet Movie Database (IMDb).
Year: 2018
In October, the company opened its second Amazon Go store in
Chicago.
Year: 2018
In October, the company partnered with Audi to install home
chargers for the buyers of its its electric
vehicle, E-tron.

Year: 2018
In October, the company partnered with Audi to install home
chargers for the buyers of its its electric
vehicle, E-tron.
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Year: 2018
In October, the company partnered with E.Leclerc, a grocery
retailer, to install Amazon lockers across its
hypermarket network.

Plans/Strategy
Year: 2018
In October, Amazon announced its plans to acquire 7% to 8%
minority stake in Future Retail for around
US$338million.
Others
Year: 2018
In October, Amazon invested in two renewable initiatives; the
US recycling scheme and a solar project in
the UK.
Year: 2018
In October, Amazon entered into a partnership with BuzzFeed to
launch a book club to create new
revenue streams.

Year: 2018
In October, the company expanded its footprints with new call
centers in India.
Year: 2018
In October, the company and American Express introduced the
Amazon Business American Express
Card, with no annual credit card fee.
Year: 2018
In September, the company launched the new Amazon global
store in Saudi Arabia, to purchase products
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from Amazon.com in the US on Souq.com.
Plans/Strategy
Year: 2018
In September, Amazon announced its plans to invest US$6.7
million in a fund-raising round for Plant
Prefab, a California, the US-based module's manufacturer.
Year: 2018
In September, Amazon launched its Amazon Prime Reading in
India.

Year: 2018
In October, Amazon opened Fashion pop-up strore at Baker
Street in London.
Year: 2018
In October, Amazon opened its first cashier-less Amazon Go
store in San Francisco, the US.
Year: 2018
In October, the company and SiriusXM entered into a
partnership to offer three free months of SiriusXM
radio subscription to the echo customers.
Year: 2018
In October, Amazon launched the new Kindle Paperwhite with a

Waterproof body in India.
Year: 2018
In October, Amazon rolled out the Amazon rolls out 'Whisper
Mode' for Alexa-powered devices.
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Year: 2018
In October, Amazon expanded its grocery delivery service from
Whole Foods Market to more than 60

cities in the US.
Year: 2018
In October, Amazon made an investment in tado, an intelligent
home climate management company.
Year: 2018
In October, Amazon announced its plans to launch its new
fashion service in the UK, try before you buy.
Year: 2018
In October, Amazon provided its voice assistant, Alexa to the
Charlotte Marriott City Centre in North
Carolina.

Year: 2018
In September, Amazon and Iridium Communications partnered
for developing a satellite-based network,
CloudConnect, for the Internet of Things (IoT) applications.
Year: 2018
In October, the company and Vitality signed a partnership for
its Active Rewards programme.
Year: 2018
In November, the company and ParcelPal expanded their
partnership to operate in the state of
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Washington.
Year: 2018
In November, the company signed a four year contract with
Swiss Post to provide cloud computing
service.
Year: 2018
In November, Amazon along with Whole Foods Market
expanded grocery pickup from Whole Foods
Market through Prime to eight cities including Birmingham,
Colorado Springs, Long Island, Milwaukee,
Salt Lake City, San Antonio, Tacoma and Tulsa, the US.

Year: 2018
In November, the company announced the launch of mini-FedEx
to deliver packages to Prime members.
Year: 2018
In November, Amazon partnered with Western Union to launch
new payment method for online shoppers
to buy items from abroad.
Year: 2018
In November, Amazon to provide free shipping on all US
holiday customer orders.
Plans/Strategy

Year: 2018
In October, Amazon announced its plans to open a new
fulfillment centre in Beaumont, Texas, the US.
Year: 2018
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In November, Amazon's subsidiary, Amazon Web Services
partnered with UST Global to st to strengthen
UST Global's digital transformation solutions on AWS globally.

Year: 2018
In November, the company selected New York and Northern
Virginia, the US for its second headquarters.
Year: 2018
In November, the company's Amazon Fashion launched Prime
Wardrobe, the try before you buy
shopping service.
Year: 2018
In November, Amazon launched the new Manuka Honey based
energy/hydration drinks and energy gels.
Year: 2018
In November, the company and Allegion's brand, Schlage,

partnered for the delivery of integrated smart
home solutions to homeowners.
Plans/Strategy
Year: 2018
In November, the company announced its plans to launch an
Alexa Smart Home pop-up store at Eaton
Centre, in Toronto, Ontario, Canada.
Year: 2018
In October, the company approved the expansion of
commercial-stage pharmaceutical company Innovus
Pharmaceuticals to Japan.
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Year: 2018
In September, Amazon announced the availability of J.Crew
Mercantile’s Fall ’18 collection on its
platform.
Plans/Strategy
Year: 2018
In November, the company announced its plans to open a new
second headquarters at Northern Virginia,
the US.
Plans/Strategy
Year: 2018
In November, the company announced its plans to invest

US$5billion for the expansion at Seattle and to
open a new operations centre of excellence in Nashville, the
US.
Year: 2018
In November, the company opened a distribution center in North
Little Rock, Arkansas, the US.
Year: 2018
In November, the company and Viacom International Studios
signed a deal for streaming rights in Latin
America.
Year: 2018
In November, Amazon entered into a partnership with Fintonic
to offer its Spanish customers a zero

percent installment loan for purchases made through its e-
commerce website.
Year: 2018
In November, the company announced its plans to release
Realme U1 smartphone in India through its e-
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commerce platform.
Year: 2018

In November, Amazon and S2 Capital signed a partnership with
Zego for extending its novel smart
apartment platform to thirty thousand S2 apartment units in
three years.
Year: 2018
In November, the company signed a deal with Apple to sell
iPhones, iPads, Watches on its e-commerce
platform.
Product Recall
Year: 2018
In November, the company recalled its pushchairs, which may
injure a child.
Year: 2018

In July, the company invested US$33.5 million in its Indian
payments arm Amazon Pay India.
Plans/Strategy
Year: 2018
In May, the company announced its plans to open a new
fulfillment center in Tucson, Arizona, the US.
Year: 2018
In May, Amazon Web Services introduced a new fully managed
graph database service, Amazon
Neptune that helps to build applications on highly connected
datasets.
Year: 2018

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In May, the company's Amazon Web Services was selected by
the Verizon Communications.
Year: 2018
In May, the company in partnership with Embassy Group to pre-
install an upcoming residential project
Embassy Edge in Bengaluru.
Year: 2018
In May, the company entered into a partnership with PetChatz
via AI platform Alexa.

Plans/Strategy
Year: 2018
In March, Amazon announced its plans to launch a debit card,
expanding into the financial market in
Mexico.
Year: 2018
In June, Amazon Alexa and GoGet Carshare partnered for
enabling carshare users with Alexa-enabled
device to book a vehicle by voice.
Year: 2018
In June, the company introduced its fourth own brand fashion
line Meraki.

Year: 2018
In November, the company launched the Audible service in
India.
Plans/Strategy
Year: 2018
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In January, the company planned to open its robotics fulfillment
center in Texas, US.

Year: 2018
In June, the company entered into an alliance with McDonald's
to enable customers to shop on
McDelivery through one-click purchase using Amazon Pay.
Plans/Strategy
Year: 2018
In June, the company plans for the first Alabama fulfillment
center in Alabama, the US.
Year: 2018
In June, the company announced the availability of its Echo and
Alexa products in France.
Year: 2018
In June, Vodafone UK and Amazon paired up to offer Amazon

Prime Video as part of its mobile plan.
Year: 2018
In April, the company and Filtrete, a brand from 3M paired up
to integrate the company's dash
replenishment with Filtrete smart air filter line.
Year: 2018
In May, the company opened its first fulfillment center in
Oklahoma, the US.
Year: 2018
In November, the company opened a new pop-up store in
Amsterdam, Netherlands.

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Plans/Strategy
Year: 2018
In November, Amazon announced its plans to close its London
based food delivery division, Amazon
Restaurants.
Year: 2018
In September, the company launched its activities in Turkey, to
offer products across 15 categories to its
customers.

Year: 2018
In June, Amazon launched the all-new Fire HD 10 Kids Edition
under Fire tablet lineup.
Year: 2018
In December, the company announced to expand its Amazon air
operation at Chicago Rockford
International Airport, the US.
Year: 2018
In June, Amazon introduced the Show Mode, a full-screen
visual through the hands-free Alexa
experience for Fire HD 8 and Fire HD 10 tablets.

Year: 2018
In December, the company partnered with Comcast to launch
Prime Video service on Comcast’s Xfinity
X1.
Year: 2018
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In October, Amazon and Telecom Italia jointly launched TIM
Box trial, a voice interaction for Italian
customers.

Year: 2018
In December, the company introduced a compact version of its
cashier-less Amazon Go food stores at its
Seattle office in the US.
Year: 2018
In December, the company to open a new fulfillment centre in
Leduc County, Alberta province, Canada.
Year: 2018
In December, the company introduced the Amazon Prime Now
pickup service at Whole Foods stores.
Year: 2018

In December, the Group expanded its contract with Air
Transport Services Group to lease and operate
ten additional Boeing 767s for Amazon.com Services, to extend
leases for twenty 767 aircraft ATSG to
Amazon, and to extend the operating agreement for the Amazon
Air network.
Year: 2018
In June, the company announced its plans to launch Prime
subscription service in Australia.
Year: 2018
In September, the company and Corcoran partnered to launch an
agent-curated smart and stylish home
accessories collection.
Plans/Strategy

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Year: 2018
In September, Metro announced its plans to sell its Real
hypermarket chain to Amazon for US$1.2 billion.
Year: 2018
In November, Amazon announced the availability of its Alexa
and Echo in Mexico.
Year: 2018

In October, Amazon partnered with Arcadia Power to install a
new Smart Home Device through a
subscription basis.
Year: 2018
In April, Amazon Pay partnered with Airpay, an omnichannel
payments platform to authorize merchants to
accept Amazon Pay payments.
Year: 2018
In September, Amazon opened a new Fulfillment Centre on
Tsawwassen First Nation Lands at Deltaport.
Year: 2018
In October, Amazon partnered with Harley-Davidson to sell
Harley's apparel and riding gear on

Amazon.com.
Year: 2018
In August, Amazon partnered with fashion brands for Amazon
only launches.
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Year: 2018
In August, Amazon has selected N.C. town as a distribution
center.

Management Changes
Year: 2018
In June, the company appointed Atul Gawande as the Chief
Executive Officer of newly formed healthcare
company Heven, a joint venture of the Amazon, Berkshire
Hathaway, and JPMorgan Chase.
Year: 2017
Amazon introduced a new voice ordering service, which enables
its customers to voice-order their next
meal from Amazon Restaurants on their Alexa-enabled devices
including the Amazon Echo and Echo
Dot. This new Alexa skill allows the customers to reorder from
any restaurant available on the service in
over 20 cities by saying, ‘Alexa, order from Amazon
Restaurant’.

Year: 2017
The company announced plans to open a one million square feet
fulfillment center in Colorado. It is the
first fulfillment center in Colorado.
Year: 2017
Live Nation Entertainment, one of the leading live
entertainment and ticketing companies, selected AWS
as its public cloud infrastructure provider and is moving its
global information technology infrastructure to
the AWS Cloud.
Year: 2017
AWS launched Amazon Chime, a new unified communications
service that makes meetings easier and
efficient. Amazon Chime allows its customers to start high-
quality video and audio meetings with one-
click, enabling them to join a meeting, chat, and share content

and screens with a synchronized
experience across desktops, iOS, and Android devices.
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Year: 2017
The company introduced the latest generation Amazon Fire TV
Stick in the UK, Germany, and Japan.
Year: 2017
Amazon launched a solar energy initiative on fulfillment center

rooftops to generate clean energy. The
company plans to install solar systems on 50 fulfillment facility
rooftops worldwide by 2020.
Year: 2017
The company launched its one-hour delivery service, Prime
Now, in Milwaukee, Wisconsin.
Year: 2017
Amazon entered into an agreement to acquire SOUQ.com, one
of the e-commerce leaders in the Middle
East. The acquisition allows the company to offer its services
for millions of customers in the Middle East.
Year: 2017
AWS introduced Amazon Connect, a self-service, cloud-based

contact center service that enables any
business to deliver better customer service at lower cost.
Amazon Connect is based on the contact center
technology.
Year: 2017
AWS plans to open an infrastructure region or a data center in
Stockholm, Sweden by 2018.
Year: 2017
The company announced the availability of high-performance
far-field microphone array and voice
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processing technology, found in Amazon Echo, to hardware
makers. With the Amazon Alexa 7-Mic Far-
Field Development Kit, hardware makers can build and
introduce far-field voice-initiated products with
Alexa by decreasing development time and cost.
Year: 2017
Dunkin' Brands Group (the parent company of Dunkin’ Donuts
and Baskin-Robbins) and HERE
Technologies (one of the leading global providers of maps and
location services), in two different
transactions, selected AWS as their preferred cloud
infrastructure provider.
Year: 2017

Amazon Lex, an artificial intelligence (AI) service for building
applications that can have conversations
using voice and text, was made available to all customers by
AWS.
Others
Year: 2017
AWS introduced Amazon Redshift Spectrum, a new feature that
enables Amazon Redshift customers to
run SQL queries against exabytes of their data in Amazon S3.
Year: 2017
AWS launched Amazon DynamoDB Accelerator, a fully
managed in-memory cache that can reduce
Amazon DynamoDB response times from milliseconds to
microseconds.
Year: 2017

The company introduced a self-service subscriptions
marketplace, which allows digital subscription
providers to reach millions of Amazon customers.
Year: 2017
Red Hat, one of the world's leading providers of open source
solutions, and AWS announced an
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extended strategic alliance to integrate access to AWS services
into Red Hat OpenShift Container
Platform. Through this unique offering, customers can deploy

AWS services from within Red Hat
OpenShift Container Platform both on-premises and in the
cloud.
Commercial Operation
Year: 2017
In May, the company expanded its operations with the addition
of seven new warehouses in India.
Year: 2017
In March, the company launched AmazonFresh Pickup click and
collect grocery services in the US.
Year: 2017
In May, Samsung announced to sell its new 360-degree camera
at a cost of US$229 and it is available at
online platforms such as -Mobile, Verizon, Best Buy, Amazon,

AT&T, Sprint, U.S. Cellular, and
ShopSamsung app.
Year: 2017
In May, American Express launched the new Amex skill for
Amazon Alexa, at its Innovation Showcase
event in New York.
Plans/Strategy
Year: 2017
In June, the company plans to open its first Oregon fulfillment
center in Troutdale.
Plans/Strategy
Year: 2017
In June, the company plans to open a new fulfillment center in
North Haven.

Plans/Strategy
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Year: 2017
In June, the company plans to open its second Colorado
fulfillment center in Thornton.
Plans/Strategy
Year: 2017
In June, the company planned to open a new fulfillment center
in Sunshine, Miami.

Year: 2017
In July, the company acquired e-commerce firm Souq for
US$580 million.
Year: 2017
In July, Amazon signed an agreement to acquire Whole Foods
for a consideration of US$13.7 billion.
Plans/Strategy
Year: 2017
In June, the company to construct a facility at Salt lake City
valued US$200 million.
Plans/Strategy
Year: 2017
In July, the company planned to open new office in the Seaport

District in the Bay State.
Plans/Strategy
Year: 2017
In July, the company planned to initiate underwater warehouses.
Year: 2017
In July, the company acquired Game Sparks Technologies, a
cloud service provider.
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Year: 2017
In July, the company invested in its payments entity, Amazon
Pay India, with INR130 crore.
Year: 2017
In June, the company opened up a Hub Warehouse in Wynwood,
US.
Plans/Strategy
Year: 2017
In February, the company planned to expand in the UK by
hiring 5,000 additional staff.
Year: 2017

In April, the company launched the Echo Look, a new device
with artificial-intelligence powered speakers
that includes a camera to take videos and photos of their outfits.
Year: 2017
In March, the company launched Prime membership in Mexico.
Year: 2017
In September, the company launched streaming services that
compete with Apple and Spotify.
Year: 2017
In April, the company launched Amazon cash for the unbanked
and underbanked customers.

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Year: 2017
In March, the company launched a new grocery-store pickup
service in Seattle.
Year: 2017
In April, the company planned to open a big new office in
downtown Bellevue, Wash.

Year: 2017
In March, the company launched an Indian entertainment
channel, Heera in the US.
Year: 2017
In February, the company opened a bookstore in the San
Francisco Bay area.
Year: 2017
In February, the company open two customer service facilities
in Coimbatore, Noida.
Year: 2017
In April, the company planned to launch an online emporium
with full-fledged retail presence in Australia.

Year: 2017
In April, the company launched its Amazon Pay service in Italy.
Year: 2017
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In January, the company signed an agreement with EU regulator
for e-books contracts.

Year: 2017
In May, the company launched new Fire tablets, Fire 7 and the
Fire HD.
Year: 2017
In May, the company expanded its prime reading service to
Prime subscribers in the UK.
Year: 2017
In May, the company launched UK pay-TV service.
Year: 2017
In May, the company planned to enter UK and Europe’s retail
industry with check-out free supermarkets.

Year: 2017
In May, the company expanded OTT channel subscriptions to
the UK, Germany.
Year: 2017
In June, Bango enabled a new payment option for Amazon
customers in Japan.
Year: 2017
In June, the company announced that it will receive an approval
from FDI for its proposal of investment in
retail of food products in India.

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Year: 2017
In June, the company expanded its Prime Now Service to
members in Denver.
Year: 2017
In June, the company launched new cashback perk service.
Year: 2017

In June, the company rolled out its first payments integration on
Instagram.
Year: 2017
In June, the company expanded its Dash button service with 20
new brands.
Year: 2017
In June, the company planned to introduce a new service that
translates multiple languages.
Year: 2017
In June, the company launched a new, China-Specific Kindle E-
reader.

Year: 2017
In June, the Aurora City Council approved an agreement for
intersection work for Amazon project.
Year: 2017
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In June, the company opened up a Hub Warehouse in Wynwood,
the US.

Year: 2017
In June, the company and Olive Garden signed a partnership for
new food services.
Year: 2017
In July, the company launched its own wine brand with king
vinters.
Plans/Strategy
Year: 2017
In July, the company planned to invest US$260 million in its
Indian unit.
Year: 2017
In July, the company initiated selling of spectacles with snappy
delivery.

Plans/Strategy
Year: 2017
In January, Amazon planned to open Brick & Mortar Bookstore
in New York City.
Year: 2017
In July, the company's Treasure Truck facility expanding to
other US cities.
Year: 2017
In July, the company partnered with Coway to develop a hi-tech
water purifier.
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Year: 2017
In July, the company opened its new London HQ in a 15-storey
building in Shoreditch to increase the
research & development staff range from 450 to 900.
Year: 2017
In July, the company announced to offer sprouts groceries
through Prime Now same-day service.
Year: 2017

In July, the company launched its Prime Now delivery service
in Singapore.
Year: 2017
In July, the company opened location in Westwood with added
benefits for Prime members.
Year: 2017
In August, the company confirmed plans to set up a fulfilment
centre in Melbourne in Australia.
Year: 2017
In July, the company launched its second fulfilment centre in
Lucknow.

Year: 2017
In August, Titan tied up with Amazon to foray into the US
market.
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Year: 2017
In August, the company rolled out instant pickup points in the
US.

Year: 2017
In August, the company launched high-volume hiring for new
Michigan warehouse.
Plans/Strategy
Year: 2017
In February, Amazon Development Centre plans to establish
two customer service facilities, in
Coimbatore and Noida, the US.
Year: 2017
In August, the company opened packing and shipping warehouse
in Salem, India.
Year: 2017

In August, the company opened its second Oregon fulfillment
center in Salem, India.
Plans/Strategy
Year: 2017
In August, the company plans to open a new fulfillment center
in North Randall, Ohio, the US.
Year: 2017
In August, the company and DTS to launch the first DTS Play-
Fi-enabled wireless speakers with Amazon
Alexa Voice Service (AVS).
Year: 2017
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In September, Amazon plans to open a new fulfillment center in
Charter Township of Shelby, Michigan,
the US.
Year: 2017
In June, Amazon prime extended their partnership with DIA for
providing customer online purchase and
delivering order within one or two hour within preferred
location in Ciudad Condal ,Barcelona.
Year: 2017
In October, Amazon launched e-book reader Kindle Oasis

featuring the highest-resolution Paperwhite
Display.
Year: 2017
In October, Amazon,NTT Communications, PCCW Global,
PLDT, Facebook signed a partnership with
SoftBank to construct and operate JUPITER a Trans-Pacific
Submarine Cable System that will connect
Japan, Philippines and the US .
Year: 2017
In September, the company launched a dirt cheap 4K Fire TV.
Year: 2017
In September, the company entered into a partnership with
Dabur India, to launch ayurveda e-

marketplace.
Year: 2017
In September, the company announced a partnership with
Kohl’s, on smart-home shops.
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Year: 2017
In December, Amazon announced the acquisition of Immedia
(Blink).

Year: 2017
In November, Best Buy announced a partnership with Amazon
for voice shopping through Alexa.
Year: 2017
In November, Amazon opened its drones facility in Cambridge,
England.
Year: 2017
In November, Amazon introduced two new furniture brands
such as Rivet and Stone & Beam feature.
Year: 2017

In October, Amazon announced that the availability of Alexa,
Echo, Echo Plus, and Echo Dot services in
India.
Year: 2017
In November, Amazon opened its new 60000 sq ft development
centre in Cambridge, the UK.
Year: 2017
In November, Amazon paired up with Calvin Klein on holiday
Pop-ups.
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Year: 2017
In January, Amazon opened new rainforest office complex in
Seattle, the US.
Plans/Strategy
Year: 2017
In November, Amazon planned to enter into Swiss market, post
office to provide customs clearance.
Year: 2017
In December, DialogTech Integrated with Amazon connect to
help contact centers convert callers to
customers.

Year: 2017
In December, Amazon partnered with Bsquare Corporation, and
Microsoft to help drive powerful industrial
IoT data visualizations.
Year: 2017
In December, Amazon launched the latest version of their Linux
offering, Amazon Linux 2.
Year: 2017
In May, Deposco extended its integration with Amazon for the
Seller Fulfilled Prime program.

Year: 2017
In December, the company and GEP partnered to integrate its
SMART by GEP procurement
software with Amazon Business.
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Year: 2017
In November, the company and Sift Security partnered to
integrate its CloudHunter with Amazon EC2
Container Service (ECS) for its improved visibility and to
enhance detection, threat hunting, and incident
response capabilities.

Year: 2017
In November, the company opened a new shipping center in
Israel.
Year: 2017
In November, the company introduced the new AWS
PrivateLink to access third-party SaaS applications
from Virtual Private Cloud (VPC).
Year: 2017
In November, Amazon launched the new fully managed
intelligent threat detection service, Amazon
GuardDuty.

Year: 2017
In November, the company and Voysis partnered to create an
artificial intelligence voice assistant that
aims to license to retailers to help them compete.
Plans/Strategy
Year: 2017
In October, the company plans to open Liquor Bar in Tokyo,
Japan.
Year: 2017
In September, Amazon introduced the new addition to the Echo
portfolio, Echo Spot.
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Plans/Strategy
Year: 2017
In September, the company plans to open its new fulfillment
center in Monroe, Ohio, the US.
Year: 2017
In July, Sears and Amazon signed an agreement to the launch
Sears' Kenmore products on
Amazon.com.
Year: 2017

In September, the company opened its first fashion imaging
studio, Blink, in Gurgaon, India.
Year: 2017
In May, Amazon and DataArt signed an agreement to integrate
Amazon Alexa with DataArt’s open source
IoT data platform, DeviceHive.
Year: 2017
In April, DiagnosisAI launched the Alexa, Ask Doctor Dex
(DexMD) skill for Amazon Alexa.
Year: 2016
The company launched Prime Reading, which gives Prime
members access to unlimited selection of
books, magazines and comics at no additional cost.

Year: 2016
AWS introduced P2 instances for Amazon EC2, which is
designed for compute-intensive applications.
The company and Twitch, one of leading social video platforms
and communities for gamers in the world,
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announced Twitch Prime, a new set of Amazon Prime benefits
created for gamers.
Plans/Strategy

Year: 2016
The company announced plans to introduce new features to
Amazon Fire TV and Fire TV Stick. The new
features enable customers to use their voice to search for
favorite content, find the best subscription
deals, and also see recommendations for popular programming
from applications including Netflix, HBO
GO and HBO NOW. Amazon plans to build a new 253 MW
Amazon Wind Farm in Scurry County, Texas.
It is expected to open in 2017.
Year: 2016
Amazon opened a fulfillment center in Edgerton, Kansas. The
company opened a fulfillment center in
Shakopee, Minnesota.
Year: 2016
AWS announced the availability of Amazon Kinesis Analytics,

a new service that enables developers to
gain actionable insights from streaming data. The company
announced Amazon Vehicles, a car research
destination and automotive community, where customers can
view specifications, images, videos, and
customer reviews for various car models on Amazon.com. In
addition, customers can ask questions about
their vehicle and find parts and accessories that fit their current
car.
Year: 2016
The company opened a fulfillment center in Obetz, Ohio.
Plans/Strategy
Year: 2016
The company announced plans to open a new fulfillment center
in Kansas City, Kansas; and
Sacramento, California. Amazon announced plans to open a new
fulfillment center in Houston, Texas. It
is the seventh fulfillment center to be opened in Texas.

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Year: 2016
AWS expanded its global footprint with the introduction of Asia
Pacific (Mumbai) Region, which provides
Indian customers a local choice to build their businesses and
run their applications in the cloud. It is the
sixth location in Asia Pacific.
Year: 2016

Amazon opened The Mark Cuban Collection
(www.amazon.com/exclusives) on Amazon Exclusives,
which gives customers direct access to innovative new products.
Georgia.
Plans/Strategy
Year: 2016
The company announced plans to open two new fulfillment
centers in Edwardsville, Illinois. Amazon
announced that Prime Now service in Atlanta will deliver food
from local restaurants, including Aviva by
Kameel, Chai Pani, Flip Burger, Flying Biscuit, Grindhouse
Killer Burgers, and Varasano’s Pizzeria,
among others. The company announced plans to open a new
fulfillment center in Braselton,
Year: 2016
The company launched Amazon Video Direct (AVD), a new
self-service program that enables creators
and storytellers to make their video content available to

Amazon customers. Amazon introduced
Handmade, a store that comprises over 20,000 handmade items
(accessories, baby, and toys and
games, among others) crafted and sold directly from artisans.
Amazon launched Prime Now service in
Manhattan, which will deliver food from local restaurants,
including Blue Ribbon Fried Chicken, Burger
Joint, ilili, John’s of Bleecker Street, Junior's Restaurant &
Cheesecake, Momofuku Milk Bar, Num Pang
and Sarabeth’s Tribeca, among others. AWS introduced X1
instances for Amazon EC2. X1 instances
offer more memory than any other SAP-certified cloud instance.
Year: 2016
The company launched Kindle Oasis, an eight generation of
Kindle, which is thinner and lighter Kindle
ever. AWS announced the availability of two new low-cost hard
disk drive (HDD)-backed storage options
for Amazon EBS.

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Year: 2016
The company introduced the Amazon Payments Partner
program, which provides tools and services to
help partners grow their business by offering easy integration
with Amazon Payments. Amazon
introduced its one-hour delivery service, Prime Now, in 11 new
metro areas, including Charlotte,
Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Raleigh,
Richmond, Sacramento, Stockton, and
Tucson; and new areas in Central New Jersey, Dallas-Fort
Worth, Los Angeles, and San Diego.
Plans/Strategy

Year: 2016
Amazon announced plans to open a new fulfillment center in
Dallas-Fort Worth metroplex, Texas. This is
the company’s sixth fulfillment center in Texas. Amazon
announced plans to open two fulfillment centers
in Florence and Carteret, New Jersey.
Year: 2016
Amazon launched two new Alexa-enabled devices: Echo Dot
and Amazon Tap. Echo Dot is a hands-free,
voice controlled device, which uses the same far-field voice
recognition as Echo, whereas Amazon Tap is
a portable bluetooth and Wi-Fi speaker. AWS introduced AWS
Database Migration service, which
enables customers to migrate their production Oracle, SQL
Server, MySQL, MariaDB, and PostgreSQL
databases from on-premises datacenters to AWS with virtually
no downtime.
Plans/Strategy

Year: 2016
Amazon.ca introduced two new unlimited cloud storage plans
with Amazon Cloud Drive. These plans
enable customers to securely store their existing content
collections and automatically upload unlimited
new content. The company announced plans to open a new
fulfillment center in San Bernardino,
California.
Year: 2016
The company signed a multi-year production agreement with
American Girl, a premium brand for girls and
subsidiary of Mattel, to produce four live-action specials and
options to produce multiple seasons of
episodic content. The company, in partnership with Brita,
launched first Wi-Fi-enabled Brita Infinity
pitcher, which automatically orders a new filter through
Amazon Dash Replenishment.

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Year: 2016
AWS opened its fifth technology infrastructure region in Asia
Pacific. This platform enables Korean-based
businesses, as well as global companies with customers in
Korea to build their businesses and run their
applications in the AWS cloud. The company announced that
Prime Now service in Chicago will deliver
food from local restaurants, including Balena, Big Bowl, Big
Star, Chicago q, M Burger, RPM Italian and
Wildfire, among others.
Year: 2016

Amazon acquired Twitch Interactive, a live video platform for
gamers. Through this acquisition, the
company strengthened its market position in the gaming
industry.
Year: 2016
The company announced that Prime Now service in Dallas will
deliver food from local restaurants,
including Blue Goose Cantina, Deep Sushi, Ellen’s Southern
Kitchen, Fireside Pies, Greenville Avenue
Pizza Company, Grub Burger Bar, and Terilli’s Restaurant and
Bar, among others.
Year: 2016
Amazon announced the availability of Fire, its fastest selling
tablet, in new colors and more storage
options.The company also announced that Prime Now service in
San Francisco will deliver food from

local restaurants, including Big Chef Tom’s Belly Burgers,
Buca di Beppo, DOSA, The Monk’s Kettle,
Nick’s Crispy Tacos and Pressed Juicery, among others.
Year: 2016
Amazon opened a new fulfillment center in Fall River,
Massachusetts. The company opened a fulfillment
center in San Marcos, Texas.
Year: 2016
Brother printers, a General Electric washer, and the Gmate
SMART blood glucose monitor joined DRS
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program. These are the first devices to join the program.
Year: 2016
The company announced that Prime Now service in Houston
will deliver food from local restaurants,
including Carrabba’s, El Tiempo Cantina, Max’s Wine Dive,
P.F. Chang’s, Thai Gourmet, and The Hay
Merchant.
Year: 2016
The company expanded Handmade at Amazon into Europe.
Amazon customers in Germany, France,
Italy, Spain, the UK and across Europe can shop for more than
30,000 handcrafted products.

Year: 2016
Amazon announced that Prime Now service in San Diego will
including Carnitas’ Snack Shack, Dumpling Inn, Rubicon Deli,
T Deli, Tajima and Tandoori Hut, among
others.
Year: 2016
Amazon Prime introduced Prime Music, allowing its members to
have unlimited, advertisement-free
access to more than a million songs without additional cost to
their membership
Year: 2016
Amazon.ca launched a new ‘Business, Industrial and Scientific
Supplies’ store

(www.amazon.ca/industrial), which features lab and scientific
products; professional medical supplies;
power and hand tools; additive manufacturing products
including 3D printing products; janitorial and
sanitation supplies; occupational health and safety products;
tapes, adhesives and sealers; and test,
measure and inspection products.
Year: 2016
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AWS introduced Amazon Lumberyard, a free, cross-platform,
3D game engine for developers. The
platform enables the developers to create and connect their

games to the wide compute and storage of
the AWS Cloud, and engage fans on Twitch.
Year: 2016
Kindle launched Singles Classics with essays and stories by
well-known authors.
Year: 2016
The company announced a new feature to Kindle: Page Flip,
which helps in the navigation of pages.
Year: 2016
The company introduced new Fire TV Stick with Alexa Voice
Remote, which provides access to more
than 300,000 movies and TV episodes.

Plans/Strategy
Year: 2016
Amazon announced plans to open a new fulfillment center in
Coppell, Texas, and Monee, Illinois.
Year: 2016
AWS acquired NICE, one of the leading providers of software
and services for high performance and
technical computing.
Year: 2016
In June, the company expected to launch music service for echo
users soon.

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Year: 2016
In September, the company launched commuter bus service for
Eastside employees.
Year: 2016
In November, the company launched prime video service in
India.
Year: 2016

In August, the company launched a 4G VoLTE ready Bingo 50+
smartphone.
Year: 2016
In November, the company launched Prime streaming video in
Canada.
Year: 2016
In October, the company planned to provide Internet service
with Prime bundle in Europe.
Year: 2016
In November, the company extended its partnership with
Morrisons to launch same day delivery service.

Year: 2016
In November, the company launched its services in the
Netherlands and working on launching its video
service.
Year: 2016
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In November, the company planned to launch new video chat
service.

Year: 2016
In December, the company planned to launch a live TV package
in 2017.
Plans/Strategy
Year: 2016
In November, Amazon plans to enter Singapore in early 2017.
Year: 2016
In June, AWS and C3 IoT partnered for creating an integrated
enterprise stack for deployments.
Year: 2015
Amazon launched its one-hour delivery service, Prime Now, in
Baltimore, Maryland. The company

introduced Amazon Fire tablet in China. The company launched
Fire HD 8 Reader’s Edition, which is the
combination of all-new Fire HD 8, a year of Kindle Unlimited
with access to more than one million books,
and a limited edition leather cover. It also comprises Blue
Shade, a new feature that adjusts and
optimizes the display on Fire HD 8 tablet to reduce blue light
exposure before bedtime. The company
introduced its one-hour delivery service, Prime Now, in Austin,
Texas.
Plans/Strategy
Year: 2015
The company announced plans to open two fulfillment centers
in Obetz and Etna, Ohio.
Year: 2015
Amazon expanded its Prime FREE Same-Day Delivery to
Chicago and Orlando, as well as new locations
in the New York City, Northern New Jersey and Philadelphia

areas.
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Year: 2015
Amazon opened one fulfillment center each in Dallas, Texas;
and Joliet, Illinois.
Year: 2015
AWS announced two new capabilities: AWS Snowball and
Amazon Kinesis Firehose, which help

customers to transfer any type or any size of data to the AWS
Cloud quickly and cost-effectively. AWS
Snowball transfers terabytes to petabytes of data into and out of
AWS, whereas Amazon Kinesis
Firehose is a fully managed service for loading streaming data
into AWS. AWS announced two new
database services: AWS Database Migration service and
Amazon RDS for MariaDB. AWS Database
Migration service enables customers to transfer production
databases to AWS without any interruption,
whereas MariaDB is available as a managed service in AWS.
Year: 2015
AWS introduced a new platform, AWS Internet of Things (IoT).
This platform enables devices such as
cars, turbines, sensor grids and light bulbs, among others, to
connect to AWS services so that companies
can store, process, examine, and act on the volumes of data
generated by connected devices on a global
scale. The company launched its one-hour delivery service,
Prime Now, in Portland, Oregon; San
Antonio, Texas; and San Francisco Bay area, California.

Year: 2015
AWS launched Amazon QuickSight, a cloud-powered business
intelligence service that enables all
employees to build visualizations, perform ad-hoc analysis, and
to quickly get business insights from their
data. Amazon QuickSight, which integrates automatically with
AWS data services, makes use of a new,
Super-fast, Parallel, In-memory Calculation Engine (SPICE) to
execute advanced calculations and render
visualizations.
Year: 2015
Amazon expanded Kindle Scout, its reader-powered publishing
platform, to authors and readers outside
the US, including Europe, Canada, Australia, New Zealand,
South Africa, Mexico, Brazil, Japan, and
India.

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Year: 2015
The company expanded the Prime video downloads to iOS and
Android platforms. As a result, Prime
members in the US, UK, Germany and Austria will be able to
download movies and TV episodes,
including Amazon Original Series, to iPhones, iPads and
Android phones and tablets for offline viewing,
at no additional charge.
Year: 2015

Amazon introduced Fire TV and Fire TV stick in Japan.
Year: 2015
The company launched its one-hour delivery service, Prime
Now, in Los Angeles. Amazon launched its
first Amazon Fire TV, which offers more than 3,000 channels,
applications and games. It also provides a
new Fire TV stick with voice remote. The company introduced
new Fire HD tablets, which feature a wide
screen, thin and light design, quad-core processor, stereo
speakers with Dolby audio, front- and rear-
facing cameras, and micro secure digital (microSD) card. Fire
HD also launched Fire operating system
(Fire OS) 5 ‘Bellini’, with an updated user interface.
Year: 2015
General Electric, Samsung, August, Gmate, Oster, Obe, Petnet,
CleverPet, Sutro, Thync, and Sealed Air

joined the Amazon Dash Replenishment Service (DRS)
program. The program enables connected
devices to automatically order physical goods from Amazon
when supplies are running low. It also
provides convenience and ease for both customers and device
makers. Amazon and CBS, a mass media
company, announced a new multi-year, multi-series agreement
to make Prime Video the exclusive
subscription streaming home for three new CBS summer series
through 2018.
Year: 2015
The company introduced Amazon Launchpad, a new program
that offers a streamlined onboarding
experience, custom product pages, a complete marketing
package, and access to Amazon's global
fulfillment network. The program enables the startups to launch,
market, and distribute their products to
hundreds of millions of Amazon customers across the globe.
Amazon launched its one-hour delivery

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service, Prime Now, in Seattle.
Year: 2015
AWS contracted with Iberdrola Renewables, the US renewable
energy division of parent company
Iberdrola, to construct and operate a 208 MW wind farm in
Perquimans and Pasquotank counties, North
Carolina, called the Amazon Wind Farm US East. This new
wind farm generates approximately 670,000
MWh of wind energy annually.

Year: 2015
AWS announced that enterprise software providers such as
Looker, Qlik, Sumo Logic, and Works
Applications declared themselves 'all-in' with AWS as the core
infrastructure platform that powers their
Software as a Service (SaaS) solutions.
Year: 2015
AWS introduced Amazon API Gateway, a new fully managed
service that enables AWS customers to
create, publish, maintain, monitor, and secure APIs at any scale.
AWS introduced AWS Device Farm, a
new service that enables mobile application developers quickly
and securely test their applications on
smartphones, tablets, and other devices to enhance the quality
of their Android and Fire OS applications.
Year: 2015

AWS partnered with Community Energy, a developer of
renewable energy with a long history in solar and
wind energy, to construct an 80 MW solar farm in Accomack
County, Virginia, called Amazon Solar Farm
US East. This new solar farm is expected to start generates
approximately 170,000 MWh of solar power
annually.. It is the largest solar farm in the state of Virginia,
with all energy generated delivered into the
electrical grids that supply both current and future AWS Cloud
datacenters.
Year: 2015
AWS contracted with EDP Renewables, one of the global
leaders in the renewable energy sector and the
fourth largest producer of wind power in the world, to construct
and operate a 100 MW wind farm in
Paulding County, Ohio, called the Amazon Wind Farm US
Central. This new wind farm is expected to
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start generating approximately 320,000 MWh of wind energy
annually starting May 2017.
Plans/Strategy
Year: 2015
The company announced plans to open a fulfillment center in
Carteret, New Jersey.
Year: 2015
AWS announced Amazon Machine Learning, a fully managed
service that helps developers to use
historical data to build and deploy predictive models easily. The
company introduced Amazon shopping

application for Apple Watch in Canada, China, France,
Germany, Japan, the US and the UK. The
application is designed for the on-the-go customer and it offers
a custom-made Amazon experience with
voice search and quick tap features including 1-Click purchase
and save to wish list. Amazon launched
Amazon Business (www.amazon.com/business), a new
marketplace on Amazon.com with new features
and unique benefits tailored to businesses.
Year: 2015
Amazon Cloud Drive launched two new unlimited cloud storage
plans, including Unlimited Photos Plan
and Unlimited Everything Plan. Through these plans, customers
can securely store their existing content
collections and automatically upload unlimited new content,
including photos, videos, movies, music, and
files. The company launched Amazon Home Services, a new
marketplace for on-demand professional
services.The partnership enables prime members in the US to
enjoy the selection of films from Bleecker
Street through the Amazon Instant Video application for TVs,

connected devices and mobile devices, or
online at Amazon.com/PIV without additional cost to their
membership.
Year: 2015
The company introduced Amazon Giveaway, a new self-service
tool, designed to modernize the time-
tested radio giveaway. Amazon.ca introduced Kindle Unlimited,
a new subscription service which allows
customers to freely read as much as they want from over
750,000 Kindle books, for only C$9.99 ($7.98)
per month.
Year: 2015
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The company entered into a content licensing agreement with
Starz Digital Media, one of the leading
integrated global media and entertainment companies. Starz
Digital Media will make Prime Instant Video
the exclusive online-only subscription streaming home in the
US for The White Queen - the Golden Globe
and Emmy nominated original miniseries from premium
entertainment service provider, Starz. As per the
deal, Prime members can watch the miniseries from the Amazon
instant video application for TVs,
connected devices and mobile devices, or online at
Amazon.com/PIV, without additional cost to their
membership.
Year: 2015
The company signed a power purchase agreement with Pattern
Energy Group, one of the leading

independent power companies in the US, to support the
construction and operation of a wind farm in
Benton County, Indiana, called the AWS Wind Farm. This new
wind farm is expected to start generating
about 500,000 megawatt hours (MWh) of wind power annually.
Year: 2015
AWS acquired Elemental Technologies, a provider of software-
defined video solutions for multiscreen
content delivery. This acquisition strengthens the company's
position in the media and entertainment
industry.
Year: 2015
Amazon and Bleecker Street, an independently-financed film
distribution company in the US, entered into
a multi-year content licensing agreement.

Year: 2015
Amazon China entered into an agreement with Baidu, one of the
leading internet services companies, to
provide a search, applications, and online video experience on
Amazon tablets in China.
Year: 2015
Accenture and AWS formed a business group, the Accenture
AWS Business Group, to help clients to
migrate and run their businesses in AWS cloud. The group
delivers information technology and business
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services through AWS cloud.
Year: 2015
Amazon announced that Prime Now service in Los Angles will
deliver food from local stores, including
Sprouts Farmers Market, Bristol Farms, Sprinkles Cupcakes,
Fresh & Easy, Erewhon Organic Grocer and
99 Ranch Market.
Year: 2015
Amazon.ca introduced its Wearable Technology store
(www.amazon.ca/wearabletechnology). The new
store, which offers products in wearable technology including
activity trackers, smart watches, and
wearable cameras, features several products from top brands
including Jawbone, Garmin, Fitbit and
Motorola, as well as products from emerging brands like Lumo

and Spire.
Year: 2015
Prime Now expanded its delivery options in Chicago, to include
groceries, prepared meals and baked
goods from local stores such as Plum Market, Sprinkles
Cupcakes, and My Fit Foods.
Year: 2015
The company announced that Prime Now service in Seattle will
including Cactus, Wild Ginger, Skillet, Marination Station,
Re:public, Cafe Yumm!, Ten Mercer, and
Mamnoon.
Year: 2015

Amazon introduced its one-hour delivery service, Prime Now, in
San Diego, California.
Year: 2015
Amazon introduced Kindle Textbook Creator, which makes it
easy to create e-Textbooks and other
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educational content with features like flashcards, highlighting,
and note-taking. Kindle Textbook Creator
enhances the learning experience of the educators and authors.

Year: 2015
AWS introduced Amazon WorkMail, an email and calendaring
service in the cloud. With Amazon
WorkMail, users can send and receive email, manage contacts,
share calendars, and book resources
using the same email applications (Microsoft Outlook, their
Web browser, or their native iOS and Android
email applications) without buying and managing email server
software.
Year: 2015
The company launched the Collectible Coins store, a
marketplace that gives customers direct access to
more than 10,000 US coins from over 75 dealers.
Year: 2014
Amazon acquired comiXology, a company that operates in the

comic book and graphic novel industry.
comiXology offers a wide variety of digital comic book content
from over 75 of the top publishers and top
independent creators. This acquisition significantly increased
the product offering of the company.
Year: 2014
Amazon and Giunti, an Italian bookstore chain, announced an
exclusive agreement to launch a new
bookstore model, as well as to offer Giunti customers access to
a wide selection of Amazon products.
Year: 2014
Amazon announced that as part of its licensing agreement with
Twentieth Century Fox Television
Distribution, Prime Instant Video became the exclusive online-
only subscription home for streaming all
192 episodes of the award-winning series 24.

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