Hortensia Sampedro Hacker, who previously served as the Director of Marketing, has been promoted to Chief Marketing Officer. The firm also announced Carolina Argiz Orozco has been promoted to Marketing and Business Development Manager, and Jennifer Valdes and Valeria Sanchez have been promoted to Associate Marketing Managers.
MBAF Promotes Marketing Team to Support Firm's Growth
1. MBAF PROMOTES MARKETING TEAM TO SUPPORT FIRM’S GROWTH
MIAMI – April 16, 2012 – Nationally recognized public accounting firm Morrison, Brown, Argiz &
Farra, LLC (MBAF) today announced the promotions of members of the firm’s marketing
department. Hortensia Sampedro Hacker, who previously served as the Director of Marketing, has
been promoted to Chief Marketing Officer. The firm also announced Carolina Argiz Orozco has
been promoted to Marketing and Business Development Manager, and Jennifer Valdes and
Valeria Sanchez have been promoted to Associate Marketing Managers. The announcements
were made by Chairman and CEO, Tony Argiz
“MBAF’s marketing department works diligently to help the firm expand our presence nationally,
provides our principals and staff across the country with the tools to work better together, and
keeps our clients informed of the latest financial and accounting news affecting their industries,”
said Argiz. “Hortensia’s impeccable work ethic and deep industry knowledge, coupled with the
marketing team’s dedication to the firm, help add great value to the work we do every day, and I
congratulate the team on their new roles.”
In her new role, Sampedro Hacker will oversee the development of brand strategy, corporate
communications and publicity, the execution of community relations programs, and provide digital
marketing and direct sales support, including training and coaching. She has been with the firm
nearly eight years, and brings more than 20 years experience in the banking industry and 15 years
of experience with non-profit organizations. Her clients have ranged from commercial small- and
medium-size businesses, to high net worth individuals, to corporate, institutional, international and
sovereign relationships.
Sampedro Hacker is a member of the American Marketing Association, the Association for
Accounting Marketing and Baker Tilly International - Marketing SIG. She serves as President of
the CINTAS Foundation, and Commodore of the Key Biscayne Yacht Club. Sampedro Hacker
holds a Master of Business Administration from New York University and received a Bachelor of
Business Administration from the University of Miami. She also completed a post graduate study
program at the Harvard Graduate School of Business in Business, Government and the
International Economy.
Argiz Orozco previously served as Marketing and Events Coordinator, and in her new position, she
will work on new business development and will continue with marketing responsibilities for special
events and managing the firm’s non-profit sponsorships. Argiz Orozco is actively involved in
Miami’s philanthropic community, and has served on the cabinet of the United Way of Miami-Dade
and the Boys and Girls Club of Miami-Dade. Argiz Orozco received a bachelor’s degree from the
College of the Holy Cross in Worcester, Mass.
Valdes and Sanchez previously served as marketing specialists, and will now have direct
responsibility to execute the firm’s marketing goals. Valdes will be responsible for the department’s
creative projects, including the design and production of all advertising projects, marketing
collateral materials including business proposals. Sanchez will be responsible for the department’s
2. direct marketing initiatives and database including digital initiatives. Valdes is a graduate of
Pennsylvania State University and Miami Dade College. Sanchez is a graduate of Florida
International University.
About MBAF
Morrison, Brown, Argiz & Farra, LLC (MBAF) is the 36th largest certified public accounting firm in
the nation. For 15 years, INSIDE Public Accounting’s Best of the Best list has ranked MBAF as one
of the top 25 performing firms in the country. More than 400 highly-qualified principals and
employees serve domestic and international clients across a broad range of industries and
practices in more than 44 countries and all 50 states from offices in Miami, New York, Baltimore,
Boca Raton, Boulder, Fort Lauderdale, Orlando, Valhalla (Westchester, NY) and India.
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