2. Agency Overview
Veracity is a boutique PR & digital marketing agency that breaks through the clutter with a hands-on,
journalistic approach. Asking the right questions and actively listening allows us to get to the heart of what
will work for you — bringing us the right story to tell your audiences.
We position ourselves as an integral part of your marketing team that will provide ideas, guidance and
additional support to your overall strategy. Beyond filling a consultation role, we also serve as tacticians
that can execute tasks on a day-to-day basis — whether that’s creating customized press releases or
tailored advertising headlines to testing new email delivery methods or developing a new website.
In a nutshell, the variety of marketing services Veracity provides includes: public and community relations,
copywriting, website development, social media, search engine marketing, creative/design, media buying
and email marketing. Most importantly we are the strategic marketing partner that will help you tell your
Putting all of the necessary pieces together within a marketing campaign can be the precursor to
success. Veracity can either provide full-service solutions or help fill the missing pieces in an already
outstanding marketing campaign.
4. See examples of public relations results at veracityagency.com/results/public-relations/
Public & Community Relations
A core competency of Veracity is PR. Amy developed her marketing career as a PR director and we take
this approach to many of our partnerships. We’ve had great success garnering local, regional and
national coverage for our clients. Please see the Public Relations & Earned Media section on our website
for samples of the coverage we’ve secured. You will find media outlets ranging from local TV stations and
newspapers (Portland Business Journal, Seattle Times and Daily Journal of Commerce) to regional
publications (AAA’s Via and 1859 Magazine) and national publications (Forbes and Bon Appétit).
In addition to traditional PR efforts, we can adapt each campaign for social media and various online
channels. Traditional media is no longer the only source of news and influence for consumers. We seek
opportunities to expand your reach through social media channels.
Strategic Marketing Partner
We pride ourselves in truly partnering with our clients at Veracity. Our objective is to determine your goals
and then develop and execute a plan to help you achieve them. We provide tactical execution for many
campaigns and bring in the right partners as appropriate.
We care. We often hear complaints from clients and prospects about agencies having a cookie-cutter
approach or just going through the motions. We think this is because those agencies don’t really care
about their clients and really just want to do less for more. We expect the relationships and newsworthy
information to be fluid and are prepared to adjust on the fly.
Amy learned her craft in the trenches — working her way up from intern to management at two Portland
marketing agencies before launching Veracity. While leading agency teams in creating and executing
integrated communications campaigns, Amy gained unprecedented amounts of media coverage,
improved the bottom-line and increased brand awareness for clients.
Today she guides a wide range of clients — from real estate companies and non-profits to utilities and
manufacturers — through the intricacies of utilizing marketing to enhance business goals.
Mike brings years of digital marketing execution and strategy for companies like Health Republic
Insurance, Alima Cosmetics, Windermere Real Estate and Clackamas Federal Credit Union. He drives
the firm’s digital offerings — providing an ideal balance to Veracity’s hands-on, journalistic approach.
In addition to his CEO role at Veracity, he is Past President and Secretary of the Board of Directors of
SEMpdx, a professional business organization for the search marketing and social media industry. He
was honored in 2005 as a recipient of the Portland Business Journal’s prestigious Forty Under 40 award.
Mike graduated from the University of Oregon’s Lindquist College of Business with a degree in Marketing.
“Amy created out-of-the-box news coverage for the Cambridge Condominiums. It greatly helped us
build awareness for this high-end development, which was not an easy accomplishment since the real
estate bubble was bursting at that time.”
MK Development Owner, Cambridge Developer
“Amy is thoughtful, creative and does a great job of staying ahead of what is going on. She has gone
above and beyond what she was hired to do. We are very pleased with her work and our relationship
with her and her team.”
Joan Tate Allen,
Owner/VP, Windermere Stellar
“Many PR agencies can create good pitches, but getting coverage stems from genuine relationships
with the media. Amy is well-connected to journalists, editors, producers, online content developers,
and television and radio personalities. She knows their work and audience. She will put your story into
the hands of decision makers, and you will see real results.”
AVP of Marketing, Clackamas Federal Credit Union
Additional testimonials can be read at veracityagency.com/about/testimonials/
9. A sampling of past and present clients includes:
Examples of client work can be found at veracityagency.com/results/