TEDxman etiquette & social media 2.0


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Our social lives lend themselves to efficient collection of information, shares and broadcast irrelevances. A modernity driven by a real time marinade of electronic information.

I suggest that we live in anticipation of the arrival of information. Work and social divergences have become accelerated, which has created nostalgia for previous unhurried social situations... In short a new social sensibility.

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  • Social competency is measured by whether you are on and whether you are current…
  • We makes assumptions about ourselves and others , Irony information more that’s out there, unless deliberately look outside the little black box, the smaller the box becomes…
  • TEDxman etiquette & social media 2.0

    1. 1. Better living 2.0?& the importance of etiquette<br />With Dr Mariann Hardey<br />Social Media Analyst<br />TedX 2009<br />Manchester<br />
    2. 2. Coming up…<br />1. What makes us 2.0? <br /> The conditions of a social media-aholic<br />2. Individual accountability <br /> Being always with<br />3. The importance of being earnest<br />An etiquette 2.0 <br />4. The longtail effect<br />Can we social media-degrade online?<br />
    3. 3. The conditions of a social media-aholic<br />What makes us 2.0? <br />
    4. 4. Everyday <br />We get up. We log on. <br />
    5. 5. Living in real time<br />‘Everything in the world is now real time… It’s almost instantaneous, thanks to my software.’<br />(with O’Reilly; MalcomGladwell, 2009)<br />Together our connections offer a new sensibility…<br />
    6. 6. always with<br />Individual accountability<br />
    7. 7. Little black box<br />We are used to the information pipeline… <br />And this connects people like us to us … <br />We assume we’re ‘very good’ information seekers e.g. Google, LinkedIn, Mahola, Twifeed…<br />Our networks may grow, but our outlook stays the same<br />Automatically self-sorted<br />As much as we’re information givers. We are also information borrowers<br />
    8. 8. Airing our laundry <br />Before: We were ‘ON’; unless we were ‘OFF’ <br />Now: We’re never OFF<br />& it’s hard to disconnect <br />
    9. 9. An Etiquette 2.0<br />The importance of being earnest <br />
    10. 10. Encounters <br />This leads to;<br />To ensure easeful interaction; <br />We are always open<br />Interactions appear as ‘lightweight’<br />Low barrier involvement<br />Personalised<br />Friendly – with friends<br />Collaborative structures<br />Deeper network penetration<br />More involved social participation<br />New social anxities about ‘missing out’, ‘logging out’ & ‘disconnecting’ <br />
    11. 11. Social balancing<br />We appear to modify social status spontaneously<br />This coincides with the application of new rules of presence as part of anticipated reciprocation <br />Why?...<br /> because such balancing = best chance for successful interaction & continued participation within networks<br />
    12. 12. Can we social media-Degrade?<br />The longtail effect <br />
    13. 13. Because we’re always connected…<br />I wonder, how long does it takes information to social media-degrade?...<br />Old MySpace Profile – 6 years<br />Yahoo.com – 8 years<br />Hotmail.com – 10 years<br />iGoogle’y<br />Results:<br />9,310,000 for mazhardey<br />877,000 for mariannhardey<br />Answer: NEVER?…<br />
    14. 14. In the rush of everyday life<br />We feel obliged by others to follow particular mediated practices e.g. reply to email, Facebook message, Twitter etc. <br />Daily life is measured by the information we ‘send out’, ‘retrieve’ & ‘archive’<br />Our networks work to ensure our integrity & future exchanges<br />Open acknowledgement of ‘the rules’ could have an obstructive effect<br />
    15. 15. Thus, our encounters themselves are the most important process<br />
    16. 16. End…Any questions<br />Twitter: mazphd<br />http://properfacebooketiquette.blogspot.com/<br />